Forrester

?? This International Women’s Day, let’s break barriers and build a future where everyone has an equal opportunity to thrive in business leadership. At Forrester, we’re committed to fostering inclusive workplaces and empowering women to lead with confidence. As part of our B2B & CX Summits, we’re proud to host the Forrester Women’s Leadership Program — a dedicated space for meaningful conversations on building community, driving change, and creating impact in the workplace. Join us for insightful discussions, networking, and strategies to create lasting impact. Explore the full special-program agendas: ?? B2B Summit NA: https://forr.com/4hT0MKW ?? CX Summit EMEA: https://forr.com/4hXAJlN ?? CX Summit NA: https://forr.com/3QC4I6X #InternationalWomensDay #IWD2025 #ForrCX #ForrB2BSummit #WomenInLeadership

Our four-day B2B Summit will feature more than 100 dedicated interactive sessions, track sessions, and keynotes from analysts and thought leaders. It’s a unique opportunity to connect face to face with these experts and network with your peers. Today, we’re spotlighting our fantastic guest speakers — scroll to discover! ?? Ejieme Eromosele, VP, Customer Growth, Quiq Brianna (Dinsmore) Ross, VP, North America Marketing, Workday Nate O'Neal, Senior Director, Campaign Center of Excellence, Workday Amanda S., Global Marketing Operations Leader, Rockwell Automation Learn more about them and the rest of our speaker lineup here: https://forr.com/4ikhti2

#GenAI, a generational shift, and third-party influencers are stirring up mayhem in the B2B sphere. Learn about buying networks and how embracing the concept of buying networks can help B2B leaders tame the mayhem in the latest episode of What It Means, previewing a #ForrB2BSummit keynote. ?? Listen to the full episode here: https://forr.com/41kVOj6

Attend B2B Summit North America as a team and save 20%! Bring your team to maximize impact — when you register 5 colleagues, you only pay for 4 (no code required!). Plus, attending together means: ?? Shared learning — Align on key takeaways and strategies in real time. ?? Stronger collaboration — Spark ideas and discussions that drive action. ?? Tailored experiences — Split up to cover more sessions and share insights. Visit the event page to register today: https://forr.com/43iSdo9 #ForrB2BSummit

?? CX leaders and B2C marketers across EMEA: Forrester’s CX Summit EMEA is your opportunity to redefine how you engage with customers! This year’s theme — “The Total Experience: Your Brand, Their Journey” — will equip you with the strategies and insights to deliver seamless, customer-centric experiences at every touchpoint. Our agenda is now live! What’s in store? ? Actionable insights from industry-leading experts ? Keynotes on AI, CX transformation, and business growth ? Exclusive programs and networking opportunities Join us in London on June 2–4, 2025, to connect with CX visionaries and elevate your strategy. ??? Early bird pricing is now available through March 10 — don’t miss your chance to save! https://forr.com/4bnSZCz #ForrCX #CustomerExperience

As genAI and other forces change how B2B buyers search for information, content marketers can gain an edge by focusing on fundamentals. Principal Analyst Lisa (Berkley) Gately shares her insights on this week’s episode of What It Means. ?? Listen here: https://forr.com/4hb1PoA

A huge congratulations to our 2025 B2B Return On Integration (ROI) Honors and B2B Program Of The Year (POY) Awards winners for North America! ? ?? ROI: SAS, Wolters Kluwer Health, XPO ?? POY: Conga, FreeWheel, HCLTech, Palo Alto Networks, TEKsystems, TriNet, Workday We’re delighted to celebrate these amazing organizations and hear them tell their stories at #ForrB2BSummit North America next month! Read more about the winners here: https://forr.com/43dPDju

Are you ready for CX Summit 2025? We’re thrilled to announce that CX EMEA is returning to London this June! Join industry leaders for world-class discussions and exceptional networking as we explore this year’s theme — The Total Experience: Your Brand, Their Journey Register now! EMEA: https://forr.com/3XhvtRO #ForrCX #CustomerExperience

“This whole event not only brought new ideas, but it really remotivated me to get out in front of things that I’ve been thinking about and gave me ideas on how other people are doing it.” Still deciding whether to hit the “Register” button? Read our latest blog post by Dave Frankland to learn what past attendees have valued. https://forr.com/43hW45b #ForrB2BSummit

? B2B Summit North America is where B2B leaders need to be. Hear from our CEO, George Colony, as he shares what he’s most excited about this year — including groundbreaking insights, revenue-accelerating strategies, and the rise of buying networks that are reshaping B2B buying. Don’t miss your chance to be part of the conversation. Join us in Phoenix, March 31–April 3, 2025! https://forr.com/40KnL4Q #ForrB2BSummit #B2BMarketing