Havas Formula

Thanks to The New York Times for sharing the Panda Restaurant Group and Cherng family story regarding the incredible renovation of the newly reopened Panda Inn in Pasadena, CA - the precursor to the beloved Panda Express. Tejal Rao takes a deep dive into the history and legacy of Panda Inn, exploring how the Pasadena restaurant became the birthplace of Panda Express while staying true to its roots. “But Panda Inn in Pasadena isn’t just a place for Panda Express superfans to come and pay their respects; it’s a devoted corporate flagship — a grand, Disneyfied spin through the family’s story that reframes this restaurant as proof of the American dream.” – Tejal Rao, The New York Times Proud to work on this business! Amazing job team ?? Chloe Zuanich Jennifer A. Miller Cameron Brake Elizabeth Cloutier Brittany Noe Read the full story here: https://lnkd.in/gdKKEGnb

With the launch of the Shure Incorporated MV7i Smart Microphone & Interface at Pepcom CES, our Professional Services team faced a unique challenge—standing out in a sea of consumer tech brands. Through a targeted media strategy, the team secured embargoed coverage, pre-launch product briefings, and strategic review unit seeding, ensuring the MV7i made an impact from day one. The result? 40+ press placements, 322M earned media impressions, and over $2.5M in ad value—with coverage from PC Mag, TechCrunch, Engadget, and Rolling Stone. ??

Recently, our client Republic Services hosted its ROAD-EO National Championship – a one-day competition in Phoenix bringing together the most skilled garbage truck drivers, technicians, and heavy equipment operators, to compete in skill and technical challenges, determining who is the best-of-the-best in their field. As part of this, our B2B team attended to watch these drivers in action! ? Thanks to the team’s efforts, we landed coverage of the ROAD-EO on NPR Weekend Edition Saturday in a segment titled "Garbage truck drivers from across the country compete in a timed race". This segment was a result of a print feature story the team secured in the Detroit Free Press. ? The piece included compelling soundbites highlighting Mark Solorz and CJ Hines’ careers, along with details on the various competitions, such as the 90-degree right-hand turn, parallel parking, and the serpentine – all testing the drivers’ precision behind the wheel. Read more here: https://lnkd.in/ehd6NSuW

Havas Street CEO Adrienne Cadena recently had the pleasure of moderating a conversation with Nicolas Jammet, co-founder of sweetgreen, at the Frenchfounders event in Los Angeles. From leveraging automation to enhance hospitality to scaling a mission-driven brand, they discussed how sweetgreen is redefining fast food, and how innovation and purpose can go hand in hand. Swipe to see some pictures of the event!

Adrienne Cadena, CEO, Havas Street, will be joining Nicolas Jammet, Co-Founder and Chief Concept Officer, sweetgreen, on stage tomorrow at Frenchfounders' Leaders Series in Los Angeles! ? Learn more and RSVP here: https://lnkd.in/gi8Tuj-D ? #OneHavas #MeaningfulDifference

Extremely proud to announce that our own Ditas Mauricio has been named by the San Diego Business Journal as a 2025 PR Leader of Influence! ?? With over 30 years of experience delivering award-winning public relations programs, Mauricio is a true icon in San Diego’s PR industry. For the past 20 years, she has been a key leader at Havas Formula. She has successfully guided prominent national consumer brands and emerging businesses, including Kashi, Fresh Del Monte, Panda Express, Phillips 66 Lubricants, Popchips, Wholly Guacamole, and more. Her passion for her work is undeniable. She takes pride in fostering growth and success for her clients and team members alike. A dedicated mentor, she has nurtured talented professionals, many of whom have gone on to launch their own PR firms or lead communications for top-tier companies. As a culture-driven visionary, Ditas consistently provides her clients with fresh insights and innovative strategies designed to inspire action and drive purchase intent.

Wiley's Finest?, one of the nation’s leading nutrition supplement brands, has recently enlisted Havas Formula’s social team to help drive the company’s social strategy and digital marketing efforts. Recognized for its dedication to natural wellness and sustainably sourced supplements, Wiley’s Finest will work with Havas to expand its digital reach and connect with health-conscious consumers nationwide. Through tailored social media campaigns, compelling content creation, and strategic email marketing, our goal is to amplify Wiley’s Finest’s commitment to quality products while spotlighting the brand’s journey, values, and impact in the wellness space.

Another day, another production shoot. ?? Follow along as our ATTN team captured social content at a very exciting Broadway holiday event recently. ???

Niki Charles has been promoted to director at Havas Street, Formula’s activation group. For nearly the last three years at the agency, Charles has been pivotal in overseeing the execution of sampling activities throughout the Central and East regions for the agency’s largest spirit portfolio client. On top of Charles' extensive industry experience, her passion and strategic thinking has made her an invaluable asset to her clients. Charles is committed to her role and enthusiastically guides her team while maintaining a strong focus on achieving results. As director, Charles will continue to oversee her region's programs, foster client relationships, and enhance collaboration.

We’re so proud to announce that we’ve been included in Ragan Communications and PR Daily's 2024 Top Agencies List, a prestigious recognition that celebrates the most innovative and effective PR and communications agencies from across the industry. ?? Thank you for this honor!