Formative

Here’s our roundup of this week’s trending social news: ?? LinkedIn has added email-focused newsletter analytics to the backend ?? Meta is testing downvotes, again… ?? How many impressions did your comment on this post get? Find out more below ?? and if you want to know how these updates could become part of your creative strategy, check out our new blog for all things social: https://lnkd.in/eZQZPFeT?

Who doesn’t love data that makes marketing easier? ?? Socialinsider's latest report has analysed 125 million social media posts across Facebook, Instagram, TikTok, and X to get an understanding of the average performance on each app. It covers engagement rates, likes, comments and more… how exciting! Now, we know that these apps don’t always scream relevance for B2B marketing, but our social expert Megan Jones is here to tell you why we cannot overlook these platforms. In fact, she reckons 2025 could see exciting changes in the way B2B brands engage on social ????

In a world where AI is enabling the mass production of content, how can you stand out? The most successful brands are turning up the dial on authenticity, creativity and human insight to break through the rising tide of AI-generated noise ?? Yes, AI is a powerful ally and can churn out content at scale – but at Formative, we know that better is more. The facts speak for themselves: only 17% of marketers rate AI-generated content as ‘very good’ or ‘excellent.’ Meanwhile, 77% of successful B2B brands attribute their success to high-quality content, according to the Content Marketing Institute’s 2025 Outlook. High-quality content isn’t about volume, it’s about crafting stories that resonate. And that’s been part of our Formative DNA from day one. Ready for your content to cut through the noise? Let’s make it happen - reach out to us today at [email protected] ??

To move mountains, sometimes you need to climb one ?? Last week our intrepid colleagues braved the cold in Davos to provide on-the-ground support for a number of clients at the World Economic Forum’s Annual Meeting 2025. ?? It proved to be another captivating week, where global business and political leaders came together to discuss key challenges such as climate change, equity and the future of work. In the latest issue of Creative Intelligence, we’ve brought together some of the key learnings and best content captured on the ground in Switzerland at #wef25

Spend a week with our team at #Davos ?????? For more than a decade, our team has partnered with the incredible content teams at the World Economic Forum during their Annual Meeting in Switzerland. Each year, we step in as an essential part of the vast content machine that brings key moments from Davos to a global audience. From live coverage and daily blogs to social media copywriting and scheduling, we know exactly what it takes to deliver live event content straight to your screens. This year, Kate Whiting, Tom Crowfoot and Megan Jones ventured to the snowy slopes to support WEF’s mission of delivering the inspiring, thought-provoking, and sometimes challenging coverage that came out of #WEF25. Ever wondered what it looks like behind the scenes? Take a look at a week through the eyes of our wonderful content team ??

Our teams have been on site in #Davos for #wef25 - from fast turnaround video, live blogging, social content development to thought leadership films and long-form, it's been a busy week in #Davos for the World Economic Forum, DP World, Randstad and Tata Consultancy Services. We are delighted and proud to be able to support clients at this incredible event - the vibe has shifted on the Promenade.... some have said more focused on business and deal-making than ever. And the main discussion for most brands on site was #AI and #AGI and how it's re-shaping how we work, do business and structure our organisations - and consequently how people will need to flex, re-train and change as a result. Thanks to all the team - on site and off - for all of their work this week! ??

Our WEF team is coming to the end of an incredible week on site in #Davos ??? ??creating thought leadership for the World Economic Forum. The themes tackled are, as ever, wide-ranging - from trust to growth, and people but ultimately there's one topic that has dominated. Discussion inside and outside the congress centre this year has focused on #AI and #AGI - and how we can ensure it is controlled and driven for good. You can see what they've been working on in today's output, live blog and social here: https://lnkd.in/g-WtBm-6 And follow all content here:- https://lnkd.in/gSxtehDm #WEF25

The workplace is changing like never before... and we're all impacted. The Formative team has been fascinated to work on the writing, design and delivery of this important piece of work for Randstad... and even more excited to see it integrated into discussions this week in #Davos at the World Economic Forum. Watch Randstad CEO Sander van 't Noordende speak today on the key themes impacting the world of work. This session will be livestreamed: https://lnkd.in/eYu25RF9 ??Looking for more? You can download the new Workmonitor 2025 report at https://lnkd.in/d_zsJkzQ

Merry Christmas from all of us here at Formative ?? Wishing you a joyful and healthy festive season – we’re excited to see what 2025 will bring ?

As 2024 comes to a close, we’re taking a moment to reflect on the milestones we’ve reached, the successes we’ve celebrated, and the incredible people who made it all possible. This year, we’ve been proud to deliver world-class creative content to clients across the world, helping to bring their visions to life and driving meaningful connections. From hundreds of blogs, graphics and videos to several LinkedIn Lives and even a documentary, the team has produced some amazing work. Take a look at the highlights ??