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RevOps has quickly become a trusted advisor to the CRO. Often, their right-hand person. But what exactly does the CRO expect from you as your partnership evolves? Amid mounting pressure for results, we consulted #RevenueLeaders from global orgs to discover how they see this critical role and what they seek out. See even more from this in-depth conversation with Latané Conant (she/her) of 6sense, Allison Metcalfe of Cloudinary, and Susan Rothwell of Epsilon from this month's RevOps Kickoff conference. Grab the full session replay in the comments ??? #RevenueOperations #RevOps #SalesLeadership

Looking for a sales compensation or RevOps role where you can directly impact revenue growth, team performance, and strategic alignment? We've rounded up some exciting opportunities worth exploring ?? Not looking yourself? You can help a job-hunter out by sharing this list ?? - Director of Sales Compensation - Semrush https://frma.ai/3RlwIvO - Senior Director, Sales Compensation - Systems - Epsilon EMEA https://frma.ai/4hQFsVA - Director of Revenue Operations - TimelyCare https://frma.ai/3QM2SR1 -Vice President, Revenue Operations - Rithum https://frma.ai/4jpbsBB - VP, Global Revenue Operations - Vimeo https://frma.ai/3Y5a8eC - Director, Revenue Operations - Zip Co https://frma.ai/4j1yvBZ - Global Revenue Operations Director - Masabi https://frma.ai/3Y1elQs - Senior Revenue Operations Manager - DDN https://frma.ai/4249j72 - Senior Revenue Operations Manager - Docker, Inc https://frma.ai/3E5lQPD - Global Revenue Operations Director - Masabi https://frma.ai/3DX4m87

Set-it-and-forget-it comp plans don't cut it anymore. If you’re not using near real-time data to optimize incentives as business goals shift, you’re already behind. Why? Because we're all motivated by what we can see—and this applies to your sellers. When performance and payouts are visible and trackable, behavior aligns fast. ?? Next week we're talking to Sales Comp VPs, Maria Oczko-Canant at Workiva and Jeff Piper at BMC Software to hear firsthand about how they: → Use analytics to create a continuous feedback loop → Make smart comp adjustments in real time → Keep sellers motivated and aligned with business goals RSVP to join us live, April 3rd, 2 pm ET, or to get sent the on-demand replay ?? https://frma.ai/4irs6jP

What does world-class GTM planning actually look like in practice? At HubSpot, RevOps plays a central role in translating strategy into execution—and ensuring it stays on track. And as their VP of Revenue Operations, Sowmya Srinivasan shares: → GTM planning starts with a 3–5 year horizon → Execs align on 3–5 company-wide strategic priorities → Those priorities cascade into operational pillars—data, systems, targets, and infrastructure → RevOps leads the translation across GTM functions → Progress is reviewed monthly via MBRs to ensure alignment and accountability Most importantly? Success is clearly defined and relentlessly measured. This is how HubSpot keeps every GTM motion aligned, outcomes-driven, and focused on what matters most. ?? Hear more from Sowmya—and other RevOps VPs—on how they’re approaching 2025: https://frma.ai/4bNt2wo #RevOps #GTMPlanning #RevenueLeadership #GoToMarket

When you're interviewing for a new job and they tell you they're using a legacy sales comp tool.

Not sure where to start with AI in your revenue data strategy? Tessa Whittaker, VP of Revenue Operations at ZoomInfo says to look for one thing first: ?? Where are you still manually inputting data? *That’s* your AI opportunity. One example: customer retention. → Use AI to analyze churn drivers → Segment by reason → Build tailored win-back plays → Automate this new motion wherever possible Look across your GTM sale process. If it’s manual in places, there may be something you can automate. Tessa breaks down priorities for revenue leaders—alongside VPs from HubSpot and Health Catalyst—in our latest on-demand session. ?? Grab the replay here → https://frma.ai/4iO92Ms #RevOps #RevenueOperations #DataStrategy

Your comp plan might seem fine on paper—but the numbers might tell a different story. Small blind spots in your sales comp analytics can lead to big issues: → Misaligned seller behavior → Slower performance → Eroded trust in the plan All impacting sales attainment. So on April 3, join world-class sales comp leaders who’ve been there—and regularly use analytics to catch problems early, refine incentive structures, and keep sellers motivated and aligned. You’ll learn: ? How to spot inefficiencies hiding in your data ? Real-life examples of analytical levers that improved plan outcomes ? What comp VPs actually monitor to maintain performance and trust ?? April 3 | 2 PM ET ?? Can’t make it live? RSVP to get the on-demand recording. https://frma.ai/4hrjUyN

Sales Ops finally rolling out the Q1 comp plan 6 days before end of quarter...

Every RevOps leader wants to leverage AI?—but few are truly ready. That was one of our biggest takeaways from our conversation with RevOps VPs at enterprise-scale orgs. As Ali Rastiello VP, Revenue Operations, Health Catalyst shared, AI won’t fix broken data, so you need to review your table-stakes elements. Before you even think about activation for unlocking smarter work, consider: → Are your data inputs standardized and normalized across systems? → Can you segment or target off of that data reliably? → Are you capturing the right activity layers from sales and marketing to understand what’s actually driving pipeline? It’s not flashy—but all the above is absolutely key. ?? Catch the full conversation on what #RevOps leaders are prioritizing in 2025 https://frma.ai/4ioEPDR

One team’s focused on scaling in Asia. Another’s spending budget in the U.S. Support is staffing up for an enterprise ideal customer. All while Sales is chasing SMB. Sound familiar? This kind of misalignment across GTM teams isn’t unusual—it’s what happens when planning happens in silos. In this clip from The #SalesCompensation Show, Akira Mamizuka, VP of Global Sales Ops (SaaS) at LinkedIn, shares how his team avoids this disconnect. Their org adopted One Go-To-Market Planning framework ensuring: ? Cross-functional annual planning tied to shared business priorities ? Strategic resource trade-offs made together As Akira puts it, alignment isn’t just about communication—it’s about how you plan. ?? Catch the full episode here → https://frma.ai/4hrTIUE #SalesOps #GTMStrategy #RevenueLeadership #GoToMarket #BusinessStrategy