ForgeX

A couple of weeks back, I was reminded of the incredible value of being part of a cutting-edge marketing community. I was invited to attend the #ForgeX Account-Based Innovation Tour in San Francisco at the Autodesk Gallery in Downtown SF. Davis Potter and the team assembled Bay Area marketers doing trailblazing work at world-class organizations including Workday, Google, Autodesk, ServiceNow, Okta and many more. Loved hearing fireside chats about breaking down siloes and delivering personalized marketing, with Allison Asplund, Matt Steffen, Désirée Daniels, MBA, Jessie Wu and James O'Flaherty (pictured here). Also, awesome to connect with former and current colleagues and expand my network - great seeing you Mary Gilbert (Kerford), Etai Beck, Scott Cannon, and Pam Moon. Looking forward to many more! Thanks to all for sharing your expertise and helping us redefine what’s possible in B2B marketing!

?? Our 2024 Account-Based Innovation Tour has come to an end, and we loved seeing both new and familiar faces. As we plan for 2025, we want to hear from YOU! ?? Where should we bring the Account-Based Innovation Tour next year? Leave a comment if there is a city you think we're missing. P.S Boston and NYC are on the list ??

Do you dream of making your ABM deliver big? ?? Whether at the start of your journey, or some ways into it, our latest episode of #ReinventingB2B will change your perspective of account-based go-to-market strategies. Hear from Davis Potter and James O'Flaherty as they chat through new ways to approach ABM for results that last. ?? Listen in here: https://lnkd.in/g3TYDmBh Or wherever you normally get your podcasts. ??? And if you want to know more, reach out to us for an ABM assessment. ??

Just recently I was reminded about two ABM with AI focused events I attended for marketing executives (“Rethink ABM” in NYC) and (ForgeX Account-Based Innovation roadshow in San Francisco) which focused on ABM and GTM innovation. It was truly inspiring to be among my peers and alongside the incredible lineup of featured speakers who are driving innovation in the ABM and GTM-AI space. It was also great to reconnect with former and current colleagues (Scott Cannon, Dirk Mullenger, Fabiana Carpio Brunetti, MBA, Michael Tomlinson, Alisa Groocock, Eric Martin, Akriti Gupta, Jessica Kao) and network and meet many other like-minded leaders who share a passion for pushing the boundaries of B2B GTM and ABM innovation. Looking forward to continuing the conversation and the innovation! Here's a recap of the similarities and the unique perspectives shared at the events. Enjoy! #ABM #AI #MarketingInnovation #RethinkABM #Networking #MomentumITSMA #b2bmarketing #MarketingLeadership ForgeX #accountbasedmarketing #marketingstrategy #b2bmarketingstrategy #revenuemarketers #b2bmarketers Momentum ITSMA

Loved diving into real-world ABM approaches at the Account Based Innovation Tour by ForgeX this week. It’s always refreshing to hear how others are pushing the envelope in the B2B space, and I left inspired — especially by the transformative insights around #GrowthABM, a subject I've candidly been skeptical about when compared to 1:1 and 1:Few #ABM. One of my proudest moments? Seeing Davis Potter at the helm. While he was always destined for great things, little did I know back when he was part of our ABM team at Google, that he would go on to envision and launch ?? ForgeX, dedicating himself to reimagining ABM. He’s truly the breath of fresh air ABM needs. Thank you, Davis, for inviting me to be part of and interact with this forward-thinking ABM community! And thanks to all the organizers, sponsors, fellow speakers and attendees.

Today's ForgeX Account-Based Innovation Tour was full of #ABM insights and networking for #b2bmarketing leaders. ? Highlights... ? ?? The State of Account-Based GTM Davis Potter Matt Steffen shared insights around the current climate of Account-Based GTM from ForgeX research and benchmarking. Love the new ABM deployment models; Enterprise and Growth! ?? Peer Insights - The Secrets Behind Leading ABM Programs Jessie Wu Tom Keefe Jessica Kao Allison Asplund shared incredible takeaways for driving internal buy-in of your ABM strategy, fragmented GTM silos won't work to grow revenue, best practices to navigate difficult stakeholders, "paint the art of what's possible" to drive change, and the golden metric is "revenue efficiency". ?? Highlights & Hurdles Jessie Wu Thank you for orchestrating our group discussion to dive into our top account-based #GTM challenges, what a great #b2b #marketing therapy session! ?? Overcoming Account-Based GTM’s Challenges Ashton Wright Désirée Daniels, MBA Akriti Gupta Mitch Speers Hosted an honest conversation that will help drive GTM ABM alignment and scale. My biggest takeaway as a nimble marketing team is to remember that "Enterprise ABM is a luxury." Thank you ForgeX team for the amazing day and Autodesk for hosting the event. #accountbasedmarketing #marketingstrategy #b2bmarketingstrategy #revenuemarketers #b2bmarketers

REINVENTING B2B: EP.6 'THINK DIFFERENTLY ABOUT ABM' IS AVAILABLE NOW!??? "It is strategy first, technology second." Our latest episode takes a whole new look at ABM. Today's buyers expect personalization and ABM could be that key. It's so important to find the right fit for your organization - sometimes easier said that done... Hear from Co-founder and CEO of ForgeX, Davis Potter, alongside our own EVP of Growth James O'Flaherty in this episode as they chat: ?? what ABM looks like today ?? the areas to be focusing on ?? where the market needs to develop ?? new models to use to make ABM work for you ?? the intersection of demand gen with ABM ?? predictions for the future Listen here: https://lnkd.in/gtqwGiEr

Happening now ?? Our Account-Based Innovation Tour in San Francisco! Big thanks to Autodesk for hosting us.

? The countdown is on! Only a few days until we head to San Francisco for our Account-Based Innovation Tour. ?? We're excited to announce another great speaker, Jessica Kao, Senior Director, Marketing Operations and Martech at Cloudflare.

?? We can't wait to hear from Akriti Gupta, Director of Marketing at LinkedIn next week at our next Account-Based Innovation Tour in San Francisco! ??Join us at Autodesk on November 12th to hear from ABM leaders at top companies like Google, ServiceNow, Slack and Demandbase. ??https://lnkd.in/gTTK5ihM