Traveling for the holidays? Make your journey easier with BlueCruise! See our #BlueCruiseHoliday predictions and trends below, and let us know if you use BlueCruise this holiday season!
General Manager, Ford BlueCruise | Startup advisor, founder, investor, BCG alum, Chicago Booth alum, Michigan Ross alum
The holiday travel season is kicking-off! AAA predicts a record 71.7 million people will hit the road this Thanksgiving. In 2023, #BlueCruise usage among Ford Motor Company and Lincoln owners increased 2.2% during this time when traveling on highways with access to BlueCruise aka Blue Zones. While people are hitting the highway to travel to see family and friends logging lots of hands-free highway miles – over the river and through the woods to see grandma – there is also less commuting back and forth to work during those days, which means fewer highway trips. In 2024, we predict we will see even more BlueCruise hands-free highway driving trips overall and during the holiday travel season since we have expanded the availability of BlueCruise across Ford and Lincoln vehicles this year. In fact, 68% of Ford owners we surveyed plan to take a trip during the holiday season and use BlueCruise to help make holiday travel, especially in heavy highway traffic, less stressful. Check out the #BlueCruiseHoliday trends our team pulled together and what we expect for the 2024 season! https://lnkd.in/g8yTXm7a