Force Equals转发了
CEOs, Founders, CTOs and sales leaders get way too much credit. I believe Customer Success Managers (CSMs) are the most important role in any SaaS organization by a wide margin and unfortunately they are massively undervalued. CSMs have a finger on the pulse of SaaS like no other role. Can we even list all the things CSMs do to win, retain and save customers? Here is my start: - Become a "go to" product expert -Train Customers on product - Support Implementation and golive - Highlight quick wins - Consult on strategy - Fnd product work arounds when the product doesn't work - Survey Customer Satisfaction - Monitor product usage - Update customers on new functionality - Provide Product teams the list of prioritized product feature requests for roadmap consideration - Manage customer expectations on future roadmap timeline realities - Predict renewal behavior - Share company vision with customers - Monitor changes in customer strategy - Monitor and support integrations to 3rd party products - Understand the ecosystem of products beyond the integration edge - Highlight potential risks from changes in ecosystem deployed at customers - Meet with clients bi- weekly - Brief sales and execs on the truth in the account - Point of contact to engage customer for meeting and events - Identify expansion opportunities - Drive growth expansion presentations - Drive invites and attendance to webinars and live events - Travel to meet customer teams - Own the QBR - Execute growth sales strategy - Manage expansion contracts - Break the news to sales and execs when there is churn risk - Break the news when churn is happening - Manage ever changing priorities in GTM through to the customer - Accommodate and execute never ending changes in account assignments and segmentation strategies - Support user conferences - Perform customized demos for sales reps - Win renewal commitments - Manage Renewals What did I miss? Pease comment and help me complete this list. #CustomerSuccessManager #CSM #SaaS #Hero Force Equals