For Marketing Matters LLC

Great work, FMM team! ?? Last week, we launched a brand-new micro-site for Anderson School, a Partners in Child Development program. This dedicated site gives Anderson School its own unique identity while staying seamlessly connected to the PCD network. Take a look and learn more about Anderson School here: https://lnkd.in/enDC2TRX

Success stories don’t just celebrate wins—they attract new business. Case studies provide clear, compelling proof of how your services deliver results. ? Showcasing real-world impact ? Giving prospects a vision of working with you ? Strengthening brand authority and SEO We’ve helped businesses in a variety of industries tell their stories—and the results speak for themselves. Here is a recent example: https://lnkd.in/eb554FT #Marketing #CustomerSuccess #MarketingStrategy

?? Blogs create connections. By sharing stories, insights, and industry trends, blogs help businesses: ? Stay top-of-mind with customers ? Encourage conversation & community-building ? Drive repeat visitors to the website And don’t forget—sharing your blog on social media extends its reach! Engaging posts spark discussion, encourage shares, and bring more eyes to your content. Here's an example of a recent client blog: https://lnkd.in/em53sTWY #ContentMarketing #SocialMediaMarketing #BrandAwareness

Testimonials are great, but case studies take it further by detailing how your solutions solve real challenges. They serve as: ? Proof of expertise & reliability ? Engaging, shareable content ? A powerful tool for lead conversion See a recent client example here: https://lnkd.in/eUx_u8vM #MarketingTips #BusinessGrowth #LeadGeneration

?? Blogs don’t just inform—they convert. When done right, blog content: ?? Guides prospects through the buyer’s journey ?? Addresses pain points & provides solutions ?? Encourages action, like booking a call or making a purchase ?? Pro tip: Sharing your blog on social media helps drive more traffic back to your website—turning readers into leads and leads into customers! Check out this recent client blog as a great example: https://lnkd.in/eh6x6igH #LeadGeneration #Marketing #CustomerJourney

Struggling to create content that drives engagement? A case study is a powerhouse tool that works across multiple channels: ? Blog & website SEO content ? Shareable social media posts ? Email marketing campaigns ? Sales enablement & lead nurturing More than just a story, case studies are strategic assets that bring measurable business results. Check out this recent client example: https://lnkd.in/gUdpYwQM #MarketingStrategy #ContentMarketing #SEO #CustomerSuccess

?? Your customers have questions—your blog should have the answers! A well-written blog positions your brand as an expert, helping to: ?? Educate potential customers ?? Build credibility & thought leadership ?? Strengthen trust with your audience And here’s the best part: Blogs make great social media posts! Share your insights across platforms to keep your brand top-of-mind. Here's an example of a recent client blog: https://lnkd.in/gAq9WW9v #ContentStrategy #ThoughtLeadership #Marketing

Hope you enjoyed the big game! ?? As I have done for years, I watched with a notebook and pen. The Brad Pitt message before the game about the Huddle and our country – LOVED THIS! ?? Highlights of the Best Ads (in my opinion): ?? Feel-Good & Unifying Ads – My Favorites: ? Rocket Mortgage – "Take Me Home, Country Roads" – Love that song! Great nostalgia. ? Pfizer – "We’re Gonna Knock You Out" – Powerful message about cancer, beautifully designed ad with the little boy—heartwarming. ? "He Gets Us" (Reach Out and Touch Me music) – They continue to create impactful ads. ? Novartis – "That’s Why I’m Here" (Breast Cancer Awareness) – So powerful! ? Dove – #KeepHerConfident – Loved this message. ? Snoop Dogg & Tom Brady – Stand Up to Hate & Antisemitism – Great message. ? NFL’s "I Am Somebody" – Not a new ad, but still a strong message. ?? Clever Ads That Caught My Attention: ? Jeep with Harrison Ford – "Choose What Makes You Happy" – Even though my name is Ford—well done! Love this man. ? Stella Artois – Not a fan of the beer, but the "other David" bit was hilarious. ? Little Caesars – Crazy Puffs & Eyebrows Flying – Hilarious… but won’t get me to buy the product. ? FanDuel – Peyton Pulling Eli – Great ad! A solid series. ? WeatherTech – "Born to Be Wild" ? Mountain Dew – Seal on the Boat & "Seal on the Rocks" – Odd, but totally on-brand and funny. ? The Worst Ads: ? UFL – No one cares. ? Berkshire Bank – Love Derrick White, but this ad is painful to watch. ? Tubi ? Z Suite ? Toyota – So boring. ? Liquid Death – Who came up with this brand name? ? Coffeemate – The Tongues – Weird. Creepy. Just no. And even though I wasn’t a fan of either team, I loved the outcome of the game… even if my squares didn’t win me any money. — Mary

Your best marketing tool? Happy clients. Case studies go beyond testimonials—they provide in-depth stories of how your products or services solve real challenges. This not only helps prospects envision working with you but also provides: ?? Content for social media and email marketing ?? SEO-boosting, evergreen website content ?? A tool that turns website visits into leads View a recent client case study example: https://lnkd.in/eQVGT_s2

Congratulations to Kevin Welch and the team at KTS, Inc. celebrating 40 years in business this week! Here's to your unbelievable journey and the milestones yet to be achieved. Bravo!