For Goodness Sakes

What role does content creation play in reframing tough issues? Mark Horvath, founder of Invisible People, has dedicated his life to amplifying the voices of those experiencing homelessness. In this episode of The Science of Good, he shares what it takes to break through misconceptions, inspire action, and create solutions that work. For nonprofit leaders and executives, this conversation is a must-listen. It challenges us to rethink our approach, engage with empathy, and harness the power of storytelling to make a lasting impact. ?? Listen now: https://lnkd.in/em8JPsH3

Your Program Might Be Holding Up—But Is It Thriving? Nonprofit programs, like old houses, need ongoing maintenance. Ignore small issues, and soon enough, you’re dealing with major breakdowns—declining engagement, inefficiencies, and lost impact. Yet so many leaders avoid program improvements. Why? In Kevin Smith's latest article, he unpacks the hidden costs of avoiding improvements—and shares three practical ways to keep your programs strong, effective, and built to last.

Who delivers your message can matter more than the message itself. We like to believe that facts, logic, and mission-driven appeals are enough to inspire action. But behavioral science tells us otherwise. People don’t just believe what they hear—they believe who they hear it from. Dive into the power of trusted messengers and how you can use them to drive real impact. https://lnkd.in/e4rnkYwp

Our latest episode of The Science of Good features John MacPhee, CEO of The Jed Foundation (JED), a national nonprofit dedicated to preventing suicide among young people. In this conversation, we explore: ?? The evolving landscape of mental health and reducing stigma ?? Why fundraising is both a challenge and a responsibility ?? The powerful role peer support systems play in saving lives This is a must-watch for anyone passionate about mental health, nonprofit leadership, or making a meaningful impact. Let’s spark more conversations that matter! https://lnkd.in/dKV_Wzrg

Our team had an incredible time at #ComNet24 in Kansas City! This conference is always a highlight for cause marketers, and this year did not disappoint. We were honored to share some of our work with our peers and the inspiration and tools we brought back will fuel our commitment to helping purpose-driven brands create real impact. #CauseMarketing #NonprofitLeadership #CommunicationsStrategy?

When was the last time you thought “no” but said “yes”? Accepted an invitation when you’d rather stay home with a bowl of popcorn on your lap? Guilt is there to keep us true to our obligations. Other times, it’s unwarranted. Kevin Smith shares how to know the difference.

Looks like it's going to be a great week for our team in Kansas City at #ComNet24!

We’re proud to see our client, New Morning, recognized in this recent NBC News article for their critical work to increase contraceptive access in South Carolina. It's a privilege to partner with organizations committed to improving health outcomes and making a real difference in the lives of many.

Preventing childhood drowning requires more than just awareness - it takes action. As our behavioral change foundational research continues with the Meow Meow Foundation and The Behavioural Insights Team, public pool observations were recently conducted in Los Angeles, interviews with homeowners with pools have been done, and focus groups are underway.

We've all experienced it—the awkward moment when someone shares a conspiracy theory with full conviction. Kevin Smith explores three powerful drivers that fuel the spread of falsehoods. Understanding them could be the key to turning this dynamic into something positive.