Footprints AI

Today, I’m excited to share how our revolutionary concept, the Digital Twin of the Customer, is redefining omnichannel analytics and targeting, unlocking the full potential of retail media. Footprints AI #retailmedia #futureofretailmedia #retail #media

A big thank you to Plug and Play Tech Center! Such an inspiring chat at yesterday's Plug and Play Virtual Retail Media event, where Dan Marc, CEO of Footprints AI, shared insights on how Footprints AI is shaping the future of Retail Media. Dan covered key topics, including precise audience targeting, unlocking new revenue streams and the next stage of evolution in Retail Media - the digital twin of the customer, showcasing how our AI-driven solutions are transforming the way retailers, brands, and agencies connect with their audiences. Thank you, Plug and Play Tech Center, for hosting this eye opening event and providing a platform to collaborate and drive innovation in the retail space! #RetailMedia #ArtificialIntelligence #Innovation #PlugAndPlay #FootprintsAI Paolo La Sorda Seena Amidi

Footprints AI boosts HEINEKEN Romania’s UEFA Champions League Activation This year, The HEINEKEN Company collaborated with dentsu for the UEFA Champions League campaign, integrating Footprints AI's solution to seamlessly blend online and offline communication achieving outstanding results. Footprints AI's Retail Media solution aggregates data from over 8.5 million Romanian consumers, leveraging AI to analyze data and define specific predictive audiences. Through this approach, HEINEKEN was able to reach a vast universe of consumers across various retail network channels—including digital screens, radio, web & mobile advertising, social media, and other digital platforms—tailored to their purchasing behaviors. Read the full article in the comment section below. #footprintsAI #retailmedia #HEINEKEN #dentsu

88% of grocers say media monetization is a top growth priority, and 93% of CPG brands want the ability to tie in digital and store engagement. The retail media opportunity is massive, already worth $85B in the US grocery sector.? However, building in-house media capabilities takes significant capital investments and specialized expertise. As the CEE region's leading retail media network, Footprints AI enables partners to harness this potential without capital investment, providing end-to-end retail media solutions that drive engagement and revenue. Andrew Lipsman Steve Dennis Roger Dunn ShiSh S. Subhodip Bandyopadhyay Catalin Pavel Paul Batog Gints ?trauss Ieva Bluma Nina Mimica #FootprintsAI #RetailMedia #DataMonetization #RetailInnovation #BeyondTradeRevenue #RetailTransformation

Footprints AI was Recognized as a Vendor to Watch in the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment. Big congrats to Ananda Chakravarty and his team that put together the first report of this kind for IDC. It covers companies behind the retail media scene, driving the retail media's 22% YoY growth phenomena. "Footprints AI: This organization has been growing at breakneck speed since its launch in 2017. Although Footprints did not meet the criteria at the start of this report, the organization has made tremendous inroads in retail media launches, including working with key retailers such as Profi (Ahold Delhaize), Lagardere, Bolt Food and Auchan amongst others. Footprints brings to the table next level data and analytics capabilities and promotes an omnichannel focus for retail media, addressing a key pain point of scaling retail media revenues, a common issue for many retailers. The company is evolving into a syndicated retail media network with the implementation of private AI software for individual retailers. This enables Footprints AI to accurately understand, predict, and influence customer shopping and purchase behaviors at the store level. Keep your eyes on this firm." You can find this report behind a paywall here: https://lnkd.in/d3_5JbHp

We are proud to reinforce our strategic partnership with UST in delivering cutting-edge retail media network solutions across the globe! “Our collaboration with UST empowers retailers to rapidly generate a new source of profits using their customer behavioral data, while creating personalized shopping experiences and driving sustainable growth,” says Dan Marc, CEO at Footprints AI. Discover how we’re transforming the retail landscape together: https://lnkd.in/d_nX4Sgn A big thank you to our incredible teams and partners who continue to make this partnership a success. #FootprintsAI #USTGlobal #RetailTech #RetailMedia #GlobalPartnership?UST Subhodip Bandyopadhyay Andrei Petcu Izabela Lamatic Ekta Hirani Gitesh Kumar Raul Chong

?? ???????????????????? ???? ???? ???????????? – ?????????? ?????? ???????????? ???? ???????????? ?????????? ???? ?????? ?????? ??????????????! ?? Are you ready to ?????????????? ???????? ???????????? in the fastest-growing media channel globally? Footprints AI is on the move, and we’re seeking top-tier talent to join our international retail media team. We're hiring for the positions of Retail Media ?????????? ??????????????, ?????????????? ??????????????, ?????? ???????????????? ?????????????? in our rapidly expanding CEE Cluster. ?? ?????? ???????? ???????????????????? ????? We’re at the forefront of the retail revolution with our AI-driven Retail Media platform. Over the past year, we’ve launched innovative media networks in partnership with major retailers like ??????????, ????????, ???????? ????????, ??????????????????, ?????? ????????. Our AI technology is reshaping how retailers grow their media revenue, delivering ?????????????????????? ?????????????? for advertisers. Join a team that’s making a real impact on over ???? ?????????????? ???????????? ?????????????????? every month! ???????? ???? ??????????: ? Lead in AdTech innovation while working with a ??????????, ??????????, ?????? ?????????????? team. ? Enjoy a ?????????????????? ?????????? structure and an ???????????????? ?????????? ?????????????? program. ? Develop your career in a ????????-??????????, supportive environment. ???????? ????’???? ?????????????? ??????: ? Proven experience in ?????????????? ?????????????????????? with major brands. ? A global outlook with expertise in the ?????? ????????????. ? ???????????? ???????????????????? is a strong asset. ? A passion for ????????????, ????????, ?????? ???? solutions. ?? ????????????????: We welcome candidates from ?????? ??????????????????. Ready to be part of something truly groundbreaking? ?????????? ??????! ? Retail Media Sales Manager: https://lnkd.in/dftFkr9u ? Retail Media Account Manager: https://lnkd.in/dz8HHyeV ? Retail Media Campaign Manager: https://lnkd.in/d768Smkg #RetailMedia #DigitalMarketing #MarTech #AdTech #CEECluster #Innovation #AI #JobOpening

Descopera cum Footprints AI a crescut vanzarile Chio cu Retail Media Omnichannel!

?? Case Study: 16X Better ROAS for Chio Chips! Prepare to be amazed by retail media's unmatched power to boost in-store sales! We’re thrilled to present one of our latest success stories with Chio, top snack brand of Intersnack Group. By teaming up with Footprints AI, Profi and MAS PLC Chio didn’t just meet their in-store sales goals—they surpassed them. This Footprints AI-powered retail media campaign captured 48% of digital conversions, outperforming platforms like YouTube and Facebook. It didn’t just exceed sales objectives; it achieved a 12% volume increase and a remarkable 16X better ROAS. Read more about this case study here: https://lnkd.in/d3E7a7s7. #retailmedia

?? Exciting Times for Retail and AI! We’re happy to share that retail media is gaining serious traction and drawing continuous interest from Romanian media and public.?Dan Marc, CEO and Founder of Footprints AI, was recently featured in Romanian business newspaper Ziarul BURSA's issue for retail, among a dozen industry experts! In his interview, Dan highlighted the transformative role of retail media—the use of data-driven advertising within retail ecosystems to enhance customer experiences and drive revenue. Key insights from Dan’s interview: ?? Retail Media Growth: Retail media is expected to see investments surpassing TV advertising, reflecting its crucial role in modern marketing strategies. ?? AI in Retail: Tackling technological integration, but offering immense opportunities in personalizing offers, optimizing operations and ensuring new scalable revenue streams for adopting retailers. ?? Customer Experience: Transforming anonymous data into predictive insights to enhance shopping experiences. Dan also shared our vision for continued growth and expansion into new markets, including the US and Western Europe. Read more about Dan’s insights and our journey in the full interview on Bursa’s website. https://lnkd.in/dvXm87qN https://lnkd.in/dJ-NTn5X #RetailMedia #AI #RetailTech #Innovation #FootprintsAI #CustomerExperience