FTP Agency | Food Truck Promotions

An unforgettable weekend with Victoria’s Secret & Co., celebrating?15 iconic years of Bombshell!???? From the?fully wrapped pink Airstream?to?custom Bombshell newspapers, fresh peony bouquets, latte giveaways, and endless fragrance sampling, the energy in Gansevoort Plaza was unmatched. Our?FTP Agency | Food Truck Promotions?team was thrilled to help bring this activation to life, creating an immersive brand experience that had the whole city stopping. A huge thank you to the?Victoria’s Secret & Co.?team for trusting us to execute this vision and for making this celebration one to remember. Here’s to?15 years of Bombshell, and many more unforgettable moments to come!??????

Sipping, Sampling & Surpassing Goals! ?? We had the pleasure of bringing Fever-Tree's Espresso Martini Mixer to life through an engaging sampling experience. With over 5,100 consumers sampled, we exceeded our target by 70%, making this activation a huge success. Guests enjoyed two specialty drinks, a hot mocha and an iced coffee drink, crafted with Fever-Tree’s espresso martini mixer. In addition, we distributed 3,418 branded totes, full-size bottles, and coupons, giving consumers the chance to bring the experience home. We’re always excited to create meaningful brand moments and connect with consumers in impactful ways. Looking forward to more collaborations that bring brands to life in unforgettable ways.

Three Brands. Three Cities. One Incredible Weekend.???? This past weekend, our team had the honor of bringing?three unique pop-ups to life across three different cities, creating immersive brand experiences for each. At The Grove in Los Angeles, we partnered with?Living Proof, Inc.?to celebrate the launch of their new shampoo formulas. From a custom-built, shower-inspired setup to branded giveaways and refreshing lemonade boba, every detail was designed to engage and delight guests. Visitors enjoyed?interactive product sampling, bubbly balloon installations, and eye-catching signage, bringing the brand’s vision to life. ?? ?? We love crafting moments that connect brands with their audiences in meaningful ways. Stay tuned for more highlights from this exciting weekend! #ExperientialMarketing #BrandActivation #LivingProof #PerfectHairDay

Lucky us! ?? In the spirit of St. Patrick’s Day, we’re celebrating some of our favorite green-inspired pop-ups, each bringing its own unique energy and impact. Here’s a roundup of our boldest green activations! Which one catches your eye?

Pop-up experiences aren’t just about aesthetics, they’re about storytelling.???? As brands look for new ways to stand out, we’re seeing a shift toward?hyper-personalized experiences, social media-first activations, and interactive brand moments.?From eye-catching mobile pop-ups to immersive product sampling, the best activations don’t just capture attention, they create lasting impressions. Comment below what you think is the?next big trend in experimental marketing. ??

?? A weekend of hydration with LANEIGE ? We took the Water Bank Collection on the road in our custom-branded Airstream, bringing an immersive skincare experience to Willowbrook and Woodlands Mall in Houston. Guests enjoyed poppi beverages, received Water Bank samples after a quick QR code scan and spun the prize wheel for extra goodies. A custom-built TV display played Sydney Sweeney’s campaign on loop to adding to the immersive atmosphere. A refreshing way to experience LANEIGE’s best-selling collection firsthand. ??

We partnered with HOKA to bring an unforgettable experience to the Miami Marathon! From a custom wrapped truck to thousands of giveaways and an epic afterparty at La Tropical, runners felt the love, on and off the course! Activation Highlights: ?? Branded truck fueling race-day energy ???6,000+ giveaways: water bottles, fitness towels, trail mix & more ???Custom HOKA photo wall + crates?for the perfect post-race moment A huge shoutout to HOKA and all the incredible runners who made this activation a success! See you at the next one.??

Love was in the air in NYC! ??? We partnered with?Venus et Fleur?for a stunning pre-Valentine’s pop-up, bringing luxury florals and sweet surprises to SoHo and Flatiron. To build excitement, a breathtaking oversized bouquet made its way through the city ahead of the event, turning heads and setting the stage for an unforgettable activation. Our custom-wrapped?P10 truck?served as a mobile storefront, creating an eye-catching moment for passersby. Over two days, attendees were treated to complimentary sweetheart candies, exclusive Valentine’s Day sets, and beautifully curated florals, perfect for gifting or self-love. With over 2000 samples distributed and a striking setup in the heart of NYC, this activation was a true celebration of love and luxury!

??? Experiential marketing transforms how brands connect with consumers, creating unforgettable and immersive experiences that drive engagement and loyalty. At?Food Truck Promotions, we specialize in bringing brands to life in ways that leave a lasting impact. Our latest blog explores how experiential marketing can elevate your brand’s strategy and deliver measurable results. Check it out here ???https://lnkd.in/eQu6jsT4 Have you seen a standout experiential campaign lately? Drop your favorites in the comments! ?? #ExperientialMarketing #BrandActivation #MarketingStrategy #FoodTruckPromotions

A beautiful moment of pure nourishment. ??? We were honored to partner with Jenni Kayne to celebrate the launch of their Nourishing Cleansing Milk from the Oak Essentials collection. Their clean, minimalist Citro?n pulled up outside the Jenni Kayne store in Soho, offering complimentary barista-crafted coffee, matcha, and chai lattes. Of course, everyone received a free product sample and beautifully-branded matches. Afterwards, guests could pop into the Jenni Kayne store to shop full-sized skincare and explore their coveted clothing and home decor collections.