FTP Agency | Food Truck Promotions

?? A weekend of hydration with LANEIGE ? We took the Water Bank Collection on the road in our custom-branded Airstream, bringing an immersive skincare experience to Willowbrook and Woodlands Mall in Houston. Guests enjoyed poppi beverages, received Water Bank samples after a quick QR code scan and spun the prize wheel for extra goodies. A custom-built TV display played Sydney Sweeney’s campaign on loop to adding to the immersive atmosphere. A refreshing way to experience LANEIGE’s best-selling collection firsthand. ??

We partnered with HOKA to bring an unforgettable experience to the Miami Marathon! From a custom wrapped truck to thousands of giveaways and an epic afterparty at La Tropical, runners felt the love, on and off the course! Activation Highlights: ?? Branded truck fueling race-day energy ???6,000+ giveaways: water bottles, fitness towels, trail mix & more ???Custom HOKA photo wall + crates?for the perfect post-race moment A huge shoutout to HOKA and all the incredible runners who made this activation a success! See you at the next one.??

Love was in the air in NYC! ??? We partnered with?Venus et Fleur?for a stunning pre-Valentine’s pop-up, bringing luxury florals and sweet surprises to SoHo and Flatiron. To build excitement, a breathtaking oversized bouquet made its way through the city ahead of the event, turning heads and setting the stage for an unforgettable activation. Our custom-wrapped?P10 truck?served as a mobile storefront, creating an eye-catching moment for passersby. Over two days, attendees were treated to complimentary sweetheart candies, exclusive Valentine’s Day sets, and beautifully curated florals, perfect for gifting or self-love. With over 2000 samples distributed and a striking setup in the heart of NYC, this activation was a true celebration of love and luxury!

??? Experiential marketing transforms how brands connect with consumers, creating unforgettable and immersive experiences that drive engagement and loyalty. At?Food Truck Promotions, we specialize in bringing brands to life in ways that leave a lasting impact. Our latest blog explores how experiential marketing can elevate your brand’s strategy and deliver measurable results. Check it out here ???https://lnkd.in/eQu6jsT4 Have you seen a standout experiential campaign lately? Drop your favorites in the comments! ?? #ExperientialMarketing #BrandActivation #MarketingStrategy #FoodTruckPromotions

A beautiful moment of pure nourishment. ??? We were honored to partner with Jenni Kayne to celebrate the launch of their Nourishing Cleansing Milk from the Oak Essentials collection. Their clean, minimalist Citro?n pulled up outside the Jenni Kayne store in Soho, offering complimentary barista-crafted coffee, matcha, and chai lattes. Of course, everyone received a free product sample and beautifully-branded matches. Afterwards, guests could pop into the Jenni Kayne store to shop full-sized skincare and explore their coveted clothing and home decor collections.

Pudding Pot Pop-Up ???? Fwee officially made their first stop in the States! And of course they did it in style with a custom-branded Citro?n.?You might know the Korean skincare brand for their Lip & Cheek Blurry Pudding Pot that took TikTok by storm. Last weekend, they popped up at The Grove in Los Angeles. While guests lined up to swatch and shop, they were invited to follow Fwee on social media and use their custom TikTok filter to find the perfect shade. Once they hit the front, they scored a free keychain travel case for their Pudding Pot. Catch us this weekend in Soho, NYC ????

It’s a PINK world, we’re all just living in it ?? We had the best time partnering with Victoria’s Secret & Co. to drive awareness and signups for their member rewards program.?Their custom branded Citro?n truck was parked outside the Victoria’s Secret Fashion Show party at THE PENN DISTRICT, NYC. Guests could scan QR codes to sign up for membership, instantly unlocking free on-site treats, like hot cocoa bombs, goodie bags, and access to the Member VIP Lounge. Not to mention an Instagrammable photo op at the ski lift. That’s our kind of après ??

Spicing up fall in Chicago with a truckload of wellness benefits ?? ARMRA’s newest supplement flavor, Arctic Chai, is what autumn dreams are made of. We partnered with Bloggers Who Brunch LA to bring ARMRA’s seasonal selection to Fulton Market, River North, and Pioneer Court just ahead of the #ChicagoMarathon. Guests were treated to benefit-rich samples and a chance to spin the prize wheel—with discounts, branded merch, and premium giveaway entries up for grabs. Lucky for you, you can still enter the premium giveaway now through 10/19/24 at 11:59 PM EST.

Sunshine, prizes, and caffeine? We’re in. ?? This past weekend, ISDIN brought the Barcelona warmth over to New York as we celebrated the launch of their Eryfotona Sunscreens at SEPHORA. Their pop-up café was parked right outside Sephora in Soho, offering samples of their award-winning sunscreen, complimentary iced coffee, and a classic claw machine with chances to exclusive branded merch. Branded totes, hats, water bottles, you name it! Plus, special guest Joyce Park, MD?was there to share expert skincare advice and insights ??????? Well, well, well...we might have just discovered our new favorite sunscreen ??

Quick espresso break ? Last week, we brought a touch of London to NYC with the UK’s cult-favorite loungewear brand, TALA. (You know—the one founded by Grace Beverley) Their pop-up café pulled up in Soho during Fashion Week to celebrate the upcoming launch of two new colorways in the 365 Sculpting Lounge Collection: Espresso and Buttermilk. ?? Guests were treated to a free cold brew or iced latte when they signed up for early access to new drops. Can confirm: The caffeine was flowing.