Food Business Success

Are you a huge Shark Tank fan? A lot of founders I work with are inspired to finally start their business - if others can do it, so can they! I was SO excited when Chennelle and Justin, co-founders of GoodLove Foods called to me they were going to be on Shark Tank. I had to sit down with them for the podcast and hear about this epic experience, what led up to making this decision, and what they are doing now that the episode has aired (and spoiler alert - they made a deal). The end of 2023 and 2024 was a breakthrough 13 months that started going viral on Instagram with the help of Kayla King (see course special below if you want to do the same) and then haviing to scale up FAST to meet the onslaught of orders - a good problem to have, but still a problem. You can listen to other milestones in Chennelle's journey on episodes 72 and 135 of the podcast too. These co-founders and life partners are full steam ahead on their 10X goal to be the go-to GF frozen bakery products on retail shelves and beyond. Don't miss this episode! Click here to listen https://lnkd.in/gkfeHwK5 or watch the video on YouTube https://lnkd.in/gEHbPCDp. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts).

Expo West just wrapped up and whether you went this year or have attended another large show or even a big farmers market, it can stir up all kinds of feelings. It's easy to fall into compare and despair or a low-grade hopelessness after seeing so many amazing brands showcasing their best side. Instead of using trade shows or markets to beat yourself up, you used them as proof that it’s possible? When you see brands thriving, in this industry or even your category, take it as evidence that there’s demand. It can be proof that people are buying, the customer base is growing, and that your unique path is waiting for you. If they can do it, so can you. Let other brands inspire you, not intimidate you. You’re here for a reason — people want what you’re creating, so keep going. Click here to listen https://lnkd.in/guMb-dX7 or watch the video on YouTube https://lnkd.in/gbag-JGy. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness

Ever wonder why your email to a buyer, influencer, or supplier fell flat? Or why customers aren't responding to your carefully crafted message at events or in their inbox? The secret lies in understanding that communication isn't just what you say—it's a four-part cycle that has a huge influence on whether you'll get the results you want (and we always want a results - that's the whole purpose of communication!) In today's podcast episode, I break down the four parts of communication from your initial intention to the listener's interpretation, revealing why so many of us struggle in business and in life. I will share some practical strategies to close the communication gap with retail buyers, customers, suppliers, and more. You'll learn how to ensure your intended message actually reaches its destination intact, transforming conversations into conversions. Whether you're struggling with wholesale accounts or customer engagement, mastering this four-part communication framework will give you the tools to get more of what you want in your business without the frustration of being misunderstood. Click here to listen https://lnkd.in/ghEXmYhx or watch the video on YouTube https://lnkd.in/gJxZP7yj. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness

You probably know that markets, pop-ups and in-person events are a sales channel that Danny and I both love. On today's podcast we explain why we love them so much, how to get into the events and markets you really want, and how to make more money per minute once you are there. Some founders (maybe even you, Hope) shy away from participating in markets because they don't want to be obligated to work every weekend. I totally get it. This isn't a problem! You just need to know how to hire and train correctly (most people do it the exact ? wrong way! ?) On the podcast, I share with you a pro tip I teach in Master Your Business to get ready to hire and train a staff well. Imagine having money show up in your account with happy customers and you were waterskiing or napping or sipping a ?? by the pool! Danny took three months off last summer to be in the mountains working on trails (because, he loves doing that) and his brand was at over 200 events! He teaches you how to do this in the Hiring & Training Workshop. This is the last few days to get the Up Level Workshop for just $97 and increase your sales - guaranteed (yep, I'll refund your money if you don't increase your sales). Get the bundle offer and save big already ($171), plus use code SELL50 for an additional $50 off the full course. Purchase either offer here. https://lnkd.in/gXBSigSV Click here to listen https://lnkd.in/gEgdunb8 or watch the video on YouTube https://lnkd.in/gzrSFide. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness

Are you spending hours (or days!) dwelling on things that didn't go as planned in your business? In today's podcast episode, I break down Mel Robbins' powerful Let Them Theory and how to apply it specifically to common setbacks in the packaged food industry. Learn how to handle everything from market rejections to late deliveries to competitive pressures with this simple but transformative two-part approach. You'll discover how to save countless hours of mental energy and redirect it into actually moving your business forward. Whether you're dealing with unsupportive family members, frustrating contractor delays, or disappointing retail outcomes, this episode gives you practical strategies to handle setbacks like a CEO. Through real examples from food business founders, Sari shows you exactly how to implement both the "let them" and "let me" parts of this mindset tool to build a more resilient business. Stop letting disappointments derail your progress. Learn how to choose where you spend your precious entrepreneurial energy and keep moving forward no matter what challenges arise. If you’re ready to stop getting stuck in what’s out of your control and start focusing on what you can do, this episode is for you! Click here to listen https://lnkd.in/gZEHD7vD or watch the video on YouTube https://lnkd.in/gg7FSkiD. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). - #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness

If grocery store retail is part of your success strategy, then you don't want to miss today's podcast episode. My guest is Lisa Thorson, founder of Run The Numbers, who has 14 years of experience in the natural food industry including brokering brands into big retailers like Sprouts and Safeway. We’re diving deep into the numbers—COGS, contribution margin, trade spend, and all the key factors you need to understand to succeed in grocery retail. Plus, we talk about the when and why to bring on fractional support like in sales, operations or other executive roles. It's a powerful option that didn't really exist until recently that can help you get to the next level. Passion is important, but smart financial decisions are what will keep you profitable and able to thrive no matter what is happening around you. If you are interested in learning more about the fractional services Lisa offers at RTN, including Operations, Sales and Deduction Support, click here and book a call with her. She is offering listeners 25% off your first month of services. Click here https://lnkd.in/gsRtXevz to listen or watch the video on YouTube https://lnkd.in/gqAnAyKu. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen https://lnkd.in/gFA_y3s (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness

Do you think of SELL as a bad, four-letter word? If you struggle to sell without feeling pushy or salesy, you're not alone—I see it plague many of the founders I work with. We launch our great product and then avoid selling because of the fear of rejection, imposter syndrome, or discomfort around "taking" money. But selling is not about taking—it's about offering value, creating connections, and building trust with your audience. It's a beautiful, reciprocal process that can feel abundant and joyful. In this episode, I'm sharing the S-E-L-L framework—how to share your story, educate with enthusiasm, lead with value, and love your offers—so you can confidently sell in a way that feels natural and authentic. Click here to listen https://lnkd.in/gPmtEJy8 or watch the video on YouTube https://lnkd.in/gh7PN42c. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness #selling #sellers #BusinessSuccess #businessowner

This industry has A LOT of acronyms from 3PL to BOL to LTL and other terms like "kitting". You are going to learn all of these things and more and feel more confident in the area of logistics and fulfillment. On today's podcast I sat down with Caitlin Wilson, founder of Full Good Fulfillment https://lnkd.in/gawXt9Sn, who is on a mission to help brands simplify the journey from finished product to scalable delivery operations. In this episode, we’re diving into what happens after manufacturing—how to navigate freight options, decide when it’s time to partner with a fulfillment center, and take those first steps to stop doing it all yourself. It's time to educate yourself so you feel confident about what a 1PL is up to a 5PL and understand what is right for your business at the right time. Click here to listen https://lnkd.in/gEhgDGyz or watch the video on YouTube https://lnkd.in/gF6wGytB. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness

Are you stuck waiting for the "perfect moment" or to feel "inspired" to work on your food business? In today's podcast episode I reveal why so many food entrepreneurs fall into the trap of waiting for inspiration to strike, leading to inconsistent progress and frustration. Drawing from the concept of "blue collar work ethic," I explain explains why treating your business like a real job - could be the breakthrough you need. No more waiting to "feel motivated" or letting emotions drive your business decisions. If you're tired of the start-stop cycle in your business and ready to create consistent progress, this episode is your wake-up call. And once you first master yourself as a blue collar worker, you might be ready to hire a team! We focus on this in Master Your Business https://masteryourbiz.co/ - because you can't scale to $300K without others! Click here to listen https://lnkd.in/gF-eGKkA or watch the video on YouTube https://lnkd.in/gQR2-kUb. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness

The path to success in the CPG world is paved with tons of boring administrative work that I know you never imagined when you started a business! In today's podcast episode I talk with Tal Garden, founder of Tal’s Mediterranean who solved her own problem of delegating the paperwork, phone calls and other things she didn't like to a virtual assistant (VA). After creating a foundation for her VA to help her scale the biz, Tal started helping others delegate effectively and ended up creating a business to support food founders in retail with a team of virtual assistants called The Fun Hub. https://www.1funhub.com/ From managing chargebacks to maintaining shelf presence, Tal and Sari dive into why outsourcing the right tasks to industry-savvy VAs is a game-changer for any growing business. Whether you are ready to work with The Fun Hub or another VA service, or just want to start outsourcing a little bit of administrative duties to someone locally, there is a ton of great wisdom in this episode about how to delegate effectively! We also focus on this in Master Your Business https://masteryourbiz.co/ too - because you can't scale to $300K without the right kind of help! Click here to listen https://lnkd.in/dyXM6UTs or watch the video on YouTube https://lnkd.in/d_z2eqwb. Or head over to your favorite podcasting platform and search for Food Business Success. Subscribe and listen (or visit the website for all the shows, show notes and transcripts). #foodbizsuccess #foodbusiness #startafoodbusiness #entrepreneur #entrepreneurship #cpg #packagedfood #cottagefood #startup #farmersmarket #startabusiness