Food Marketing Mindset

Welcome to the Food Marketing Mindset Podcast! In this episode, Doug Resh and Holden Rouse engage with industry veterans Pearson Sales Company, Inc. and paul dadant to explore the nuances of building and maintaining strong business relationships in the food ingredient space. Discover the importance of effective communication, pricing strategies, and the excitement of seeing your work on store shelves. Episode Highlights: Navigating Business Relationships: Learn how maintaining positive relationships can benefit future opportunities and why it's crucial in a small industry. Pricing Strategies: Understand the balance between cost-effectiveness and maintaining high-quality standards when recommending ingredients. Customer Retention: Explore strategies for customer retention marketing and the importance of understanding and fulfilling customer needs. Celebrating Success: Discover how Warren and Paul celebrate their wins and maintain a disciplined approach to daily challenges. Inspiration & Innovation: Find out what excites our guests about the future of the food industry and how they stay motivated. New Projects & Specialty Items: Hear about the thrill of taking on new projects and the importance of customer relationships in introducing innovative products. Exploring New Markets: Learn about the benefits of exploring new markets and the inspiration drawn from international travel and road trips. Tune in to gain valuable insights into the food ingredient industry and discover how to foster lasting business relationships that drive success. Subscribe for More: If you're passionate about the intersection of food, marketing, and sustainability, make sure to subscribe and turn on notifications for our channel to stay updated on all our latest episodes. Thank you for tuning in! Follow Us: Instagram: https://lnkd.in/dHHFeTH6 LinkedIn: https://lnkd.in/dkqezdai Contact Us: For any inquiries or feedback, please contact us at https://lnkd.in/gZP_cPc8 #food #marketing #businessrelationships #pricingstrategy #customerretention #foodindustry #innovation #inspiration https://lnkd.in/dWVmmitb

Embrace the Power of UGC! In today’s digital age, authenticity is key to building strong connections with your audience. User-Generated Content (UGC) is a game-changer, allowing brands to tell genuine stories through the eyes of their customers. When your community shares their experiences, it not only showcases your product in real-life scenarios but also fosters trust and relatability. Whether it’s a heartfelt testimonial, a creative photo, or an inspiring video, UGC brings a human touch to your brand. Encourage your audience to share their stories and celebrate their creativity. By amplifying their voices, you’re not just promoting your brand—you’re building a community that values authenticity and connection. Find out the entire answer that Shine Blume Creative gives us in the full episode: https://lnkd.in/gnxzqJcD #UGC #Storytelling #Authenticity #BrandCommunity #CustomerLove

Authenticity and Storytelling - Key to Social Media Success Rachel Marie Helmer from Shine Blume Creative speaks with Food Marketing Mindset regarding how authenticity in social media can significantly impact your consumer packaged goods (CPG) brand. Here are some takeaways from our hosts Doug Resh and Holden Rouse. What other topics would you agree or disagree with for social media? Direct Consumer Engagement: Social media provides a direct line of communication between your brand and consumers. By being authentic, transparent, and responsive, you can engage in meaningful conversations, gather feedback, and build a loyal community. Authentic interactions foster trust and create a strong brand presence. Real-Time Feedback and Insights: Authenticity allows you to receive real-time feedback on your products and marketing campaigns. This valuable data helps refine strategies and tailor products to better meet consumer needs and preferences. Authenticity encourages genuine conversations, leading to more accurate insights. Viral Marketing Potential: Authentic content resonates with audiences. When your brand authentically connects with consumers, they are more likely to share your content. A well-crafted campaign can quickly go viral, reaching a vast audience and creating significant brand awareness with minimal investment. Social Proof: Authentic content serves as social proof. When real people genuinely enjoy and endorse your products, it influences potential new customers. Authenticity helps present your products in a relatable context, making them more appealing and trustworthy. Brand Voice and Values: Authenticity allows you to convey your brand’s voice and values consistently across social media platforms. Consumers appreciate brands that stay true to their identity and beliefs. By leading with authenticity, you set the stage for deeper connections and a stronger market presence. Remember, in the fast-paced digital landscape, authenticity isn’t just a trend—it’s a powerful tool for building lasting relationships with your audience and driving success for your CPG brand! #cpg #authentic #digitaltransformation #brandvoice #socialmedia #consumerbehavior #businessmanagement #brandculture

Mastering Food Marketing: Influencer Strategies, Social Media Trends, and Secrets Welcome to the Food Marketing Mindset Podcast! In this new episode, Doug Resh and Holden Rouse dive into the world of food marketing, focusing on leveraging user-generated content (UGC) and the power of storytelling with the expert herself, Shine Blume Creative's CEO, Rachel Marie Helmer . Discover how creating compelling narratives can resonate deeply with consumers, using examples from successful brands. Full Episode here: https://lnkd.in/gnxzqJcD Episode Highlights: Authenticity in Social Media: Learn about the importance of being transparent and sharing genuine stories to connect with your audience. Case Study - Sanctuary Oysters: A behind-the-scenes look at how a unique brand story involving whales and sustainable seafood captivates an audience. Charitable Giving: Understand how highlighting your brand’s charitable efforts can enhance your connection with consumers. Crisis Management: Strategies for handling negative feedback and PR challenges while maintaining your brand's reputation. Emerging Platforms: Evaluating new social media platforms and determining if they’re worth the investment for your food brand. Collaborations & Partnerships: Forming successful partnerships with other businesses and influencers to benefit all parties involved. Food Photography & Videography: Tips for maintaining visual consistency and showcasing the diversity of your food products. Seasonal Campaigns: Creating timely and relevant campaigns specific to seasons and holidays. Fostering Engagement: Building a loyal community and driving genuine engagement with followers. Tune in to discover the latest in food marketing strategies and how to effectively leverage UGC and storytelling to build authentic connections with your audience! Subscribe for More: If you're passionate about the intersection of food, marketing, and sustainability, make sure to subscribe and turn on notifications for our channel to stay updated on all our latest episodes. Thank you for tuning in! Follow Us: Instagram: https://lnkd.in/dHHFeTH6 LinkedIn: https://lnkd.in/dkqezdai Contact Us: For any inquiries or feedback, please contact us at https://lnkd.in/gZP_cPc8 #food #marketing #UGC #storytelling #brandstrategy #foodindustry #foodphotography #crisismanagement #socialmedia #partnerships #innovation

Baking Magic Unveiled: Cinnamon Inclusions! Kyle Gibson of CII Foods gives Holden Rouse and Doug Resh insights into utilizing this format of inclusions in baking. Who knew? Cinnamon—the warm, aromatic spice often found in our favorite baked goods. But how do we harness its flavor without disrupting the delicate leavening process? Let’s unlock the secrets! Remember, cinnamon inclusions can elevate your baked goods—whether it’s swirls in cinnamon rolls, specks in muffins, or a dusting on top. Happy baking! #cinnamon #BakingTips #baking #food #recipe

Welcome back from IFT... Kyle Gibson from CII Foods talks about the full range of options when it comes to plant protein, taste doesn’t always align perfectly. But fear not! He outlines in the full episode to Doug Resh and Holden Rouse how the secret lies in extrusions and inclusions. These culinary techniques weave flavor and quality into every bite. From crispy chickpea snacks to protein-packed bars, we’re blending science and deliciousness. #PlantProtein #taste #flavor #nutrition #snacks

Authenticity Matters! Some of the best advice Arwen Kimmell gave to Food Marketing Mindset hosts Holden Rouse and Doug Resh As a brand, listen closely to your audience. Understand their needs, desires, and pain points. Know Your Dream Customer: Understand who they are, what they value, and their pain points. Craft content that resonates with their existing ideas. Be Transparent: Share your brand’s values, beliefs, and practices. Showcase behind-the-scenes glimpses into your operations. Address customer concerns openly. Stay Consistent: Uphold integrity online. Be true to your promises and brand identity. Remember, authenticity builds trust and loyalty. Connect genuinely with your audience! #BrandAuthenticity #SocialMediaStrategy https://lnkd.in/gt3iP7Td

Unlocking Flavor Secrets: Texture and Taste in Food & Beverage Product Development Kyle Gibson of CII Foods takes our hosts Doug Resh and Holden Rouse on a dive into the fascinating world of texture and taste. Discover how the crunch, chew, and melt-in-your-mouth sensations play a crucial role in consumer satisfaction. Let’s unravel the science behind these mouthwatering sensations! From the satisfying crunch to the delightful chew, texture plays a crucial role in consumer satisfaction. Join us as we explore how texture becomes an integral part of product development for food and beverage items. Tune in to unravel the science behind creating unforgettable culinary experiences! #Texture #Taste #FoodScience #PodcastClips https://lnkd.in/gMQD3yCc

Join us in our latest episode as we dive deep into the fascinating world of food and beverage product development. From extrusions to inclusions, Kyle Gibson from CII Foods helps Doug Resh and Holden Rouse explore the creative bits that enhance the overall consumer experience. Whether it’s the perfect crunch in your snack or the burst of flavor in your favorite treat, we’ve got you covered! Tune in to Food Marketing Mindset for a sensory adventure you won’t want to miss. #FoodTextures #FlavorMagic https://lnkd.in/eB5E-jgw

New Episode Alert! Crunchy Bites : Inclusions, Extrusions and Flavor Explosions In this episode, Doug Resh and Holden Rouse dive into the fascinating world of extrusion and inclusion processes with Kyle Gibson from CII Foods. Learn how CII Foods manipulates the extrusion process to create a variety of textures and flavors that consumers love, as highlighted in the Mintel report on the Snacks and Sweets Expo. About Our Guest: Kyle Gibson is a leader in the food industry, specializing in plant-based proteins and innovative extrusion processes. At CII Foods, Kyle focuses on developing better-for-you products that meet consumer demands for taste and nutrition. Episode Highlights: Discover how CII Foods uses extrusion to create diverse textures in snacks and sweets, from dense and hard to soft and airy. Explore the importance of texture in consumer satisfaction and how CII Foods leverages it for innovation. Learn about the incorporation of high-fiber pieces, protein products, and probiotics to enhance nutritional value in snacks. Understand the role of texturized plant proteins (TPP) in revolutionizing the snack industry and the push for plant-based innovation. Hear about CII Foods' new facility in St. Joseph, Missouri, which expands their capabilities to produce granolas, clusters, and panned items. Kyle also shares how CII Foods stays ahead of market trends by attending industry events, fostering close customer relationships, and continuously innovating to meet consumer preferences. Tune in to discover the latest in food innovation and marketing strategies with Kyle Gibson on the Food Marketing Mindset podcast! Subscribe for More: If you're passionate about the intersection of food, marketing, and sustainability, make sure to subscribe and turn on notifications for our channel to stay updated on all our latest episodes. Thank you for tuning in! ?? Follow Us: Instagram: https://lnkd.in/dHHFeTH6 LinkedIn: https://lnkd.in/dkqezdai ?? Contact Us: For any inquiries or feedback, please contact us at https://lnkd.in/gZP_cPc8 #inclusions #extrusions #flavor #trends #innovation #plantbased https://lnkd.in/d37-5b68