Press Release:
Trade Magazine Launches Billboard Campaign Encouraging Consumers to Dine Out and Support Local Restaurants
Park Ridge, Illinois– Food Industry News, the only local trade magazine reaching professionals (restaurant owners, chefs, managers and suppliers) across Chicagoland's $34 billion food industry, has launched a billboard campaign aimed at encouraging Illinois residents and consumers to support local restaurants, dine out often, and bolster the local food industry and its hospitality workers.
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In partnership with Out Front Media, the campaign features a series of billboards strategically placed along Chicagoland's busiest highways, including Illinois Interstates 294, 355, 94, 90, 55, 53 and 57, along with inner-city billboard locations. Through OUTFRONT’s reach, the month-long billboard campaign is expected to reach millions of consumers and tourists, reminding them of the vibrant and diverse dining options available throughout the region.
When asked about the motivation behind this initiative, Cary Miller, VP of Food Industry News, stated, "We want to do everything we can to support the local food industry, our readers, their employees, and the great suppliers that sustain them. This billboard campaign will undoubtedly reach people who love Chicago for its food and hospitality. We hope it will serve as a powerful reminder for diners to experience Chicago’s restaurants more often. I came up with the idea after hearing from many restaurant owners that their sales and traffic is down. I always ask what may I do to help and no one had any ideas, and then it occurred to me that a billboard campaign might help. We did this using our own resources to support those in the Illinois food industry which is Illinois largest private sector employer behind Amazon.”
About Us: Food Industry News is a monthly print and digital trade magazine that has helped local chefs, owners and other food business professionals to stay informed and connected. The magazine is a 2nd generation, local, woman owned business based in Park Ridge, Illinois which is celebrating its 42nd year of serving the market. To learn more, visit https://lnkd.in/dwzcuk.
Our monthly magazine can be viewed here without opt-in or payment: https://lnkd.in/em8Vciv
FOR MORE INFORMATION, CONTACT:
Cary Miller, VP, Food Industry News, 847-699-3300