Folloze

Creating value at every touchpoint is CRUCIAL. Personalization drives relevance and engagement, and with Folloze Website Engager, you can start enhancing engagement from the very beginning of the customer journey. This tool takes B2B website personalization to the next level by dynamically tailoring experiences based on visitor behavior. By delivering personalized content from the first interaction, you make every visitor feel valued, which boosts conversion rates and fosters long-term customer satisfaction! Dive deeper into our newest must-have tool: https://lnkd.in/gPjC8B7f #BuyerExperience #B2BMarketing #MarketingStrategy #Personalization #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney

Engagement is the new currency in the business world! Companies that keep their buyers engaged see a whopping 23% increase in revenue, while those that don't could face a 13% drop. It's all about connecting with buyers at every stage of their journey. With multiple buyers involved in today's sales process, meeting them where they are and weaving those touchpoints into a seamless experience is key. Think of your website not just as a conversion tool, but as a way to create awareness and kickstart the journey. The goal? Delivering high-value experiences that keep buyers close and coming back for more. Our Website Engager platform is here to help you craft personalized experiences that boost engagement and speed up the sales process. Don't let your B2B marketing efforts fall flat—make them shine with personalized touch! https://lnkd.in/g3-xrcrE #BuyerExperience #B2BMarketing #MarketingStrategy #MarketingResearch #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney

?? IMAGINE... tailoring content specifically for each stakeholder, addressing their unique needs and pain points, all while fostering meaningful interactions. Our platform simplifies the process, allowing you to scale your efforts effortlessly and keep your team aligned. Engagement is your secret weapon! With granular insights, you'll know exactly what's working, enabling you to refine your strategy and maximize impact. https://lnkd.in/eWgYkuiN #BuyerExperience #B2BMarketing #MarketingStrategy #MarketingResearch #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney

Sales and marketing alignment is a common challenge—yet it's where the greatest opportunities lie. The walls between these teams create friction, but when broken down, they unlock growth potential. This is your chance to lead the charge and drive transformation—because where there’s challenge, there’s room for incredible progress Step-by-step guide on how to achieve TRUE alignment between marketing and sales: https://lnkd.in/e6hX8qzR #MarketingAlignment #SalesAlignment #MarketingStrategy #MarketingTeam #B2BMarketing

Being quick and efficient is our love language. Ever wonder what it takes to get a Folloze experience up and running? This session is designed for B2B marketers eager to enhance their account-based go-to-market strategies. Whether you're new to ABX or looking to refine your approach, you'll gain inspiration to scale personalized, high-value customer experiences quickly and effectively. https://lnkd.in/gv7iEiGb #ABX #CustomerValue #ABM #GTM #WebinarSeries #B2BMarketing #MarketingWebinar

Sales is a team sport, and every day brings new challenges.??? Some days, leads aren’t flowing. Other days, deals aren’t closing. But through the highs and lows, We are fortunate to have Thandiwe (Thandi) Mwale, who is always there—offering encouragement when it’s needed and celebrating wins when they happen! Her dedication and team-first mindset keep everyone moving forward. Take a moment to appreciate the people who make the tough days easier and the wins even sweeter! #BDR #BDRAppreciation #B2BMarketing #MarketingStrategy #MarketingResearch #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney

Are most businesses wasting time by not building Custom GPTs? If you’re using AI, you’ve probably asked yourself this:?Should I keep prompting manually, or should I build a Custom GPT? In a previous newsletter, I shared how human and AI teammates can work together as a?real-life powerhouse team (https://lnkd.in/grQ2Dih3). Many of those AI teammates are custom GPTs. They are AI tools users can build with pre-set knowledge and guidelines to handle specific tasks. But is building one worth the effort? Here’s a simple way to decide: ? Custom GPTs - Best for when multiple people need?consistent, repeatable outputs?without having to master prompting. ? Direct Prompting - Perfect for?one-off, flexible needs?where customization isn’t essential. The table below breaks it down further. What’s the most valuable?Custom GPT?your team has built and what problem did it solve? #CustomGPT #AIPrompts #AITeammates #AICollaboration

?? Why Most AI GTM Initiatives Fail Before They Start ?? Every boardroom right now: “What’s our AI strategy?” Every growth-stage leader: “How do we unlock revenue with AI—fast?” The scramble to deploy AI for sales forecasting, personalization, and lead scoring is real. But there’s a brutal truth no one wants to admit: ?? AI built on fragmented data is doomed to fail. Yet companies keep making the same mistakes: ? Buying AI tools before fixing their data foundations ? Optimizing in silos—marketing, sales, and CS chasing different goals ? Assuming their data is "good enough" when AI demands precision The result? 85% of AI projects fail to deliver. Millions wasted. Revenue left on the table. ?? The Fix: AI-Readiness Starts with Data The best AI initiatives don’t start with algorithms—they start with an integrated data foundation: ? Universal customer profiles – AI can’t personalize what it doesn’t know ? Cross-functional alignment – AI models need a 360° view of the customer journey ? Structured, clean data – No more "garbage in, garbage out" AI ?? When companies get this right, the impact is massive: ?? 47% higher LTV with AI-driven targeting ? 28% shorter sales cycles using AI-powered prioritization ?? 42% lower acquisition costs via AI-led optimization As one CTO put it: "We thought we had an AI problem. Turns out, we had a data problem." ?? Want to make your AI investments actually pay off? Let’s talk. #AI #GTM #Growth #Data #RevenueAcceleration #AIReadiness

Curious about what it takes to create a seamless Folloze experience? Join us for an engaging episode of our webinar series, "Transform to ABX," designed for B2B marketers looking to elevate their account-based strategies. What if we told you that you can set up your infrastructure in just 24 hours? We promise - it's that simple and fun! Watch the replay: https://lnkd.in/gHUGjej6 #ABX #CustomerValue #ABM #GTM #WebinarSeries #B2BMarketing #MarketingWebinar

Take the incomparable Audrey Chia and me for a few minutes on your hikes, runs, and drives, this long President's Day weekend. We discussed using AI as a thought partner and a teammate, not just a content creator or Q&A machine. I demo a custom GPT (AI built to do a specific task) that helps create targeted content for specific buyer personas, and share the exact instructions used to build it. See the YouTube and podcast links in Audrey's post below and in the comments. Want to see AI transformation in action? Check out this case study of a lean marketing team that built custom GPTs to handle repetitive tasks. They scaled to a 45-member team (25 human, 20 AI) in just 6 months, achieving: ? 35% better campaign performance ? 98% qualified lead accuracy ? 75% faster content creation Check out the case study and step-by-step playbook here: https://lnkd.in/eUPHvYnE