Folloze

The B2B buyer journey isn't what it used to be—it's more dynamic and unpredictable than ever! To keep up, you need to engage with prospects in a personalized, relevant way at EVERY stage. The key is showing up with content and insights that truly matter to them. Ready to level up your engagement game? Our new ABX Masterclass has got the strategies you need to make meaningful connections and drive real results! https://lnkd.in/gYEeyPFE #ABX #CustomerValue #ABM #GTM #WebinarSeries #B2BMarketing #MarketingWebinar #BuyerExperience #B2BMarketing #MarketingStrategy #MarketingResearch #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney

Ready to boost conversions and take the guesswork out of your strategy? Folloze IntentAI helps you uncover what buyers care about most, providing insights into their intent and key topics of interest. By tapping into this intelligence, you can guide prospects seamlessly to their next steps and create hyper-relevant campaigns that resonate. Smarter insights, better results—IntentAI transforms engagement into opportunity. Schedule a meeting & get to know FollozeAI at a deeper level... https://lnkd.in/eZZXutYe #AIStrategy #AIMarketing #B2BMarketing #MarketingStrategy #DigitalExperience #SalesPlatform

Engagement is the new currency in the business world! Companies that keep their buyers engaged see a whopping 23% increase in revenue, while those that don't could face a 13% drop. It's all about connecting with buyers at every stage of their journey. With multiple buyers involved in today's sales process, meeting them where they are and weaving those touchpoints into a seamless experience is key. Think of your website not just as a conversion tool, but as a way to create awareness and kickstart the journey. The goal? Delivering high-value experiences that keep buyers close and coming back for more. Our Website Engager platform is here to help you craft personalized experiences that boost engagement and speed up the sales process. Don't let your B2B marketing efforts fall flat—make them shine with personalized touch! https://lnkd.in/g3-xrcrE #BuyerExperience #B2BMarketing #MarketingStrategy #MarketingResearch #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney

Folloze and Demandbase join forces to deliver a powerful ABM solution that accelerates revenue growth. By combining real-time account intelligence with personalized content, teams can prioritize key accounts and close deals faster. This integration empowers sales teams with insights that enhance decision-making, making it easier to engage buyers and deliver results. Together, Folloze and Demandbase help enterprise teams create impactful, account-based experiences that drive success. https://lnkd.in/g7sDj5hF #ABMstrategy #ABXStrategy #MarketingStrategy

B2B marketing is moving away from traditional demand generation to prioritize a more personalized, account-based experience (ABX). This shift focuses on engaging high-value accounts with content tailored to their unique needs, creating a buyer journey that aligns with today's preference for digital, self-driven research. By concentrating on meaningful interactions and strong relationships, ABX enhances sales efficiency, shortens cycles, and improves alignment between sales and marketing. Embracing this model leads to a more strategic and effective approach in an increasingly digital-first landscape. #ABX #MarketingTransformation #b2bMarketing #BuyerExperienceJourney #MarketingPlatform

Today's ForgeX Account-Based Innovation Tour was full of #ABM insights and networking for #b2bmarketing leaders. ? Highlights... ? ?? The State of Account-Based GTM Davis Potter Matt Steffen shared insights around the current climate of Account-Based GTM from ForgeX research and benchmarking. Love the new ABM deployment models; Enterprise and Growth! ?? Peer Insights - The Secrets Behind Leading ABM Programs Jessie Wu Tom Keefe Jessica Kao Allison Asplund shared incredible takeaways for driving internal buy-in of your ABM strategy, fragmented GTM silos won't work to grow revenue, best practices to navigate difficult stakeholders, "paint the art of what's possible" to drive change, and the golden metric is "revenue efficiency". ?? Highlights & Hurdles Jessie Wu Thank you for orchestrating our group discussion to dive into our top account-based #GTM challenges, what a great #b2b #marketing therapy session! ?? Overcoming Account-Based GTM’s Challenges Ashton Wright Désirée Daniels, MBA Akriti Gupta Mitch Speers Hosted an honest conversation that will help drive GTM ABM alignment and scale. My biggest takeaway as a nimble marketing team is to remember that "Enterprise ABM is a luxury." Thank you ForgeX team for the amazing day and Autodesk for hosting the event. #accountbasedmarketing #marketingstrategy #b2bmarketingstrategy #revenuemarketers #b2bmarketers

You gotta read this if you’re planning to be leading GTM now and in the future. #ai #buyerjourney

Hey ABX Besties! Next week, don’t miss the Account-Based Innovation Tour on November 12th at Autodesk in San Francisco! We are excited to sponsor this 1-day event where you’ll dive into the latest ABM trends, hear from experts, and leave with actionable strategies for your own efforts. Plus, our fractional CMO, Mary Gilbert (Kerford), will be a featured speaker! ?? Here’s what’s in store: ?? New ABM strategies from top experts ?? Solutions to your biggest GTM challenges ?? Actionable insights to enhance your ABM approach ??? November 12th ?? San Francisco Can’t wait to see you there! https://lnkd.in/gG_cXqH2

Account-Based Experiences (ABX) is changing the game when it comes to connecting with key accounts! ?? Instead of the usual marketing, ABX focuses on putting the customer experience first, offering personalized, relevant interactions every step of the way. This approach doesn’t just boost engagement—it builds trust, bringing sales and marketing together to add value at every turn. In a world where real connections matter more than ever, ABX helps brands stand out by creating memorable, impactful experiences. ?? Still not on board? Don't get left behind. Read the full blog! https://lnkd.in/eHB79yKK #ABXStrategy #ABX #ABM #MarketingStrategy #b2bmarketing

Our Impact Dashboard isn’t your average analytics tool. Think of it as a backstage pass to your buyers' minds, giving you an up-close view of their interests, behaviors, and every little click. With IntentAI, we’re not just tagging content; we’re reading the room—scanning the actual content buyers are engaging with, revealing what topics spark their interest at every stage. Now, you can see exactly what’s grabbing their attention, for how long, and use those insights to plan your next move! ?? Get ready to know exactly what your customers want, when they want it! https://lnkd.in/e4VB_mhe #AIStrategy #AIMarketing #marketingStrategy #BuyerEngagement #BuyerJourney