Fohr

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Donald Trump’s return to the White House might shock some – unless you’re tuned into the likes of Adin Ross, Andrew Schulz and, of course, Joe Rogan. These voices in the so-called “manosphere” – a loosely defined group of misogynistic, male influencers – are shaping the cultural zeitgeist more than ever. Through these appearances, Trump worked to soften and legitimatise himself, recasting extremist views through the humour lens that propels figures like Tony Hinchcliffe. Above all, he used them to drive voter turnout. For marketers, this success has reignited a familiar worry. The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency – inside and outside the manosphere. In this piece by Kristina Monllos and Seb Joseph, we speak to Ellen Flowers, Saleha Malik of S-Squared, Karan Dang of DANG, Nathan Jun Poekert of GENERAL IDEA., James Nord of Fohr, Brendan Gahan of Creator Authority, and Matt Wurst of Genuin.

Such an important piece coming out of Election week. "Put another way: Marketers aren’t going to adopt the Trump campaign creator strategy – that was a targeted campaign dedicated to working with creators who have won over young men – but they will work to understand the machinations of it.? “The team that was creator-first won,” said James Nord, founder of influencer marketing shop Fohr. “That has to be a big wake up call to CMOs who don’t believe this is absolutely the future.”" Thank you to Kristina Monllos and Seb Joseph for the mention.

With only?5 days?until Election Day, your voice is more important than ever before. The margins of the last presidential election were incredibly slim, with less than 43,000 votes being the deciding factor between the winning and losing candidate. With the race closer than ever, the impact of your influence can and will tip the scale. We encourage you to not only exercise your right to vote, but to encourage those who follow you to go out and do the same. We have the power to influence the direction of America’s future?????

As creators have become more important for marketing and therein politicians, marketers and agency execs?have had to navigate the ripple effects of that shift?this cycle. They’re bracing for creators to be talking about politics especially in the coming week. That has some influencer marketing agencies advising clients to plan for a so-called “dark period” on campaigns with influencers around the election. While it’s a difficult time period for marketers to do so — Q4 is always crunch time; early Black Friday and Cyber Monday sales usually start shortly — some risk averse marketers would rather go quiet than appear to make a political statement. Others are seeking to?work with creators they deem “apolitical.” #creators #politics #marketing In this story by Kristina Monllos, we speak to Danielle Wiley of Sway Group, BRANDON SOLIS of Havas, ASHLEY RUDDER of Deutsch NY, Chris Plating of EP+Co, James Nord of Fohr, and Matthew Rotondo of Sugar23.

POV: Our team absolutely loved working with Timm Chiusano and #client DICK'S Sporting Goods with New Balance on this one. Thanks for the shoutout Timm, and make sure you check out his full post to see what made this partnership so great.

This week for Negronis with Nord, we are trying out a new format. Instead of the traditional guest interview, I sat down with internet and culture writer Steffi Cao to discuss recent topics and trends we’ve been noticing. ? We discuss: The diminishing relevance of Fashion Week for influencers The increasing obsession with plastic surgery on social The pressure influencers feel to endorse during the election (and whether or not they should) We also get a bit nostalgic while looking back on one of the most pivotal years for social media, 2014, and how the landscape has changed since. ? As a fellow yapper and someone who has spent a lot of time researching and reporting on internet culture, I enjoyed getting Steffi's perspective (and hot takes) on these topics. Watch on Youtube: https://lnkd.in/eCdVAX59 Listen on Spotify: https://lnkd.in/e9V9iYmP Listen on Apple Podcasts: https://lnkd.in/eYKusRw9 ? Jump in and let us know your thoughts.?We love to hear them. Until next time… ?? Cheers, James Nord, Founder and CEO

Last week, we hosted our latest edition of Fohr U: 2025 Beauty Predictions, where a room full of our Fohr beauty community listened to a panel of beauty creators, editors, and agents discuss their thoughts on what the beauty industry will look like in 2025.A very special shoutout to our panelists: ??Patti Roberts, Content Creator ??Kristina Rodalfo, Content Creator ??Kelly Mittendorf, Senior Creative Strategist at Fohr ??Julian Andrew, Founder of Talentiish ??Michelle Benjamin, Talent Manager for Beauty at Agency Cliquish ??Evan Reilly, Executive Director, Americas Marketing at Sol de Janeiro ??Sara Spruch-Feiner, Senior Reporter at Glossy Thanks to everyone who joined us.

ICYMI: We hosted a FohrU beauty panel with some of our favorite beauty creators, editors, and agents last week to talk about one question: What are your 2025 beauty predictions? While we couldn’t have all 55,000 of you in the room to hear the conversation live, we asked our panelists to give the tiny mic a taste of their hottest takes and best bets. Do you agree with them? Have your own hot take? Share it in the comments below ??