Foghorn Labs

Many brands avoid welcome discounts, fearing they attract only bargain hunters. But research shows they reduce purchase barriers and boost engagement. Welcome emails with offers see open rates of 50%, far higher than standard marketing emails. Find out how to turn first-time buyers into loyal customers: https://lnkd.in/g4PTwEri #EmailMarketing #CustomerLoyalty #EcommerceGrowth #OutdoorIndustry #DigitalMarketing

Monster outdoor gear sales during COVID and the still-present surplus hangover have many brands focused on clearing out inventory by any means necessary. These frequent discounts weaken your brand, devalue your products, and cut into profits. The key is strategic timing and simplicity. Find out how to maximize your sale impact in our latest blog post. https://lnkd.in/g5ScqiNj #DigitalMarketing #OutdoorIndustry #EcommerceStrategy #BrandGrowth #SmartDiscounting #RetailMarketing #SalesPlanning #BrandValue #CustomerLoyalty #ProfitableMarketing #MarketingTips #PricingStrategy #ConversionOptimization #BlackFridaySales #HolidayMarketing #KeepItSimple

Foghorn has been working with BOTE for a long time and we're always psyched to see the products they come up with. We're sure this one will be another go-to item! https://lnkd.in/gHrrjeuk #OutdoorIndustry #DigitalMarketing #BOTE

Faster Website Speed = More Conversions! 40% of users will abandon a website if it takes longer than 3 seconds to load. That’s a huge chunk of potential customers slipping away! Check out our latest blog to learn how optimizing speed can unlock your site’s full potential. https://lnkd.in/gRrE_RFF #WebSpeed #SEO #ConversionOptimization #EcommerceGrowth #DigitalMarketing #MobileFirst #CoreWebVitals #UserExperience #TechTips #OutdoorIndustry

We're excited to be working with Kent Outdoors as they launch Seipel Marine! https://lnkd.in/ghcgdDWa #OutdoorIndustry #DigitalMarketing #KentOutdoors

Has paid media lost its power? With the rise of organic content, influencer marketing, and community-driven campaigns, some say paid media is a thing of the past. Learn how outdoor brands can adapt and thrive in the evolving paid media landscape. https://lnkd.in/gBTpEY8V #PaidMedia #OutdoorBrands #DigitalMarketing #OutdoorIndustry #MarketingStrategy #Ecommerce #BrandAwareness #CustomerAcquisition #InfluencerMarketing #FirstPartyData #CreativeAdvertising #AIInMarketing #PrivacyRegulations #MarketingTrends #AdStrategy #GrowYourBrand

Can The Outdoor Industry Champion Public Lands While Backing Pro-Drilling Leadership? REI has long positioned itself as a sustainability champion, reinforcing this with its updated Product Impact Standards, which hold brands accountable for environmental and social impact. Yet through the Outdoor Recreation Roundtable, REI, the Outdoor Industry Association, and 30 other outdoor recreation organizations signed a letter expressing their "strong support" for Doug Burgum’s nomination as Secretary of the Interior. Burgum’s track record, along with his six recent secretarial orders aimed at expanding oil and gas drilling on public lands and rolling back environmental protections, starkly contradict the publicly stated values of these organizations. REI addressed this in a recent post (linked ??), reaffirming its commitment to defending public lands. But given its influence, it seemed like a missed opportunity to take a stronger stance. For the Outdoor Industry folks in my network, what can we as individuals and companies do to support public lands, their employees, and those recently laid off? I want to better understand how we can collectively take action to protect public lands, which remain the bedrock of the US Outdoor Industry. #PublicLands #Conservation #Sustainability #OutdoorIndustry #Accountability SOURCES: ORR Bergman Letter of Support: https://lnkd.in/gnXb2UmS US DOI Orders: https://lnkd.in/gFH5k78W REI Reply: https://lnkd.in/gYPCZZ53

Each year we select one nonprofit organization to support both financially and in-kind with SEO, email automation, and paid media services as part of our 1% for the Planet pledge. This year, we're ecstatic to be working with the Oregon Timber Trail Alliance. Conceived in 2015, the Oregon Timber Trail links communities and backcountry landscapes through 670 miles of mountain biking trails and roads from the California border to Washington. The trail helps to inspire outdoor recreation as a pathway for personal growth and well-being, as well as a benefit to the economies of Oregon’s rural communities. We're excited to join their other partners in making the Oregon Timber Trail and the Oregon Timber Trail Alliance even better! Fox Factory - Trail Trust Rapha Public Lands Giant Bicycle Leatherman Tool Group Hayden Homes Cogwild River City Bicycles Ride with GPS Trail Boss USA Northwest Competitive cnocoutdoors Good Bike Co. Pine Mountain Sports Inc Outer Shell Tall Town Bike & Camp Paisley Adventure Belmont Blanket Public Coast Brewing Co. Atanium Cognative MTB Dawn Rae Knoth

It's always nice to take some time away from ROAS, site speed, and email flows and acknowledge that we get to work with some great humans who are helping to get more people outside. . . . . BOTE Mike's Bikes Public bikes Bird Collective Beringia Burley Kent Outdoors Obrienwatersports Connelly Skis, Inc. Barefoot International FatSac HO Sports Hyperlite Wake MFG. Seiple Marine Gazelle Bikes North America Leupold + Stevens, Inc. Rex Specs Ridge Merino Sail Maui Sunday Afternoons Airblaster Aquaglide ARBOR SNOWBOARDS, INC. DBA ARBOR COLLECTIVE Castelli Cycling iKamper USA, Inc. Knot Springs Liquid Force Wakeboards Ritchey Logic #DigitalMarketing #OutdoorIndustry

The number of digital agencies has grown 54% since 2018, making it harder to find true experts.? Brands can’t afford generic strategies. As Alex James says, “A niche is no longer enough.” Instead seek out an agency with true specialization rooted in deep expertise, genuine passion, and a distinct perspective that aligns with your brand's goals and values. Read more:? https://lnkd.in/dVJ5YU5D #DTCMarketing #EcommerceGrowth #DigitalMarketing #MarketingStrategy #BrandPositioning #SpecializedMarketing #CompetitiveEdge #PaidMedia #ConsumerInsights #OutdoorIndustry #MarketingExperts #SeasonalMarketing #AuthenticBranding