FocusKPI, Inc.

?? Revolutionizing Online Shopping with Perplexity AI ?? We are excited to share our latest article on how Perplexity AI is transforming e-commerce. From one-click purchases with "Buy with Pro" to visual search tools, #Perplexity is redefining how we shop online and challenging giants like #Amazon and #Google. ??? How do you see AI shaping the future of online shopping? Let us know in the comments! ?? #AI #Ecommerce #Innovation #PerplexityAI #Retail #Technology #CustomerRelations

Artificial Intelligence is transforming sales, but here’s a truth we can’t ignore: AI is only as good as the data it’s built on. Combining clean internal data with rich public insights is the key to unlocking smarter predictions, deeper customer understanding, and faster deals: ? Start with an audit of your CRM and internal systems. ? Enrich your data with public sources like social media and market reports. ? Keep your data fresh, accurate, and unified to ensure your AI stays sharp. The result? AI tools that don’t just predict outcomes—they help your team achieve them. #AI #Sales #Data #ArtificialIntelligence #Strategy #BusinessGrowth #innovation #technology #management #business

Sales calls can be unpredictable, but AI is transforming the way reps engage: ? Real-time sentiment analysis to adjust conversations on the spot. ? Smart suggestions to handle objections and sustain engagement. ? Post-call insights to enhance skills and drive continuous improvement. How is your team using AI to elevate sales performance? #AI #BusinessGrowth #sales #innovation #technology #management #business

?? Qualify Leads Smarter with AI! ?? Is traditional lead scoring missing the mark? Discover how AI-driven scoring captures buyer intent, prioritizes top leads, and adapts in real time to boost conversions. #AI #LeadScoring #BusinessGrowth #sales #innovation #technology #management #business

Excited to launch our LinkedIn series on AI in sales! In our first article, we dive deep into how AI is not just augmenting but fundamentally reshaping sales strategies and operations. From predictive analytics to automated personalization, AI is setting new standards for efficiency and customer engagement. We'll cover: ?? How AI predicts and shapes customer interactions. ?? The role of AI in enhancing lead prioritization and scoring. ?? The benefits of real-time behavioral insights in crafting dynamic sales strategies. ?? Stay tuned as we explore how integrating AI into your sales strategy can drive revenue growth, reduce costs, and maintain your competitive edge in today's rapidly evolving marketplace. #AI #Sales #artificialintelligence #innovation #technology #management #business #CRM

In-store retail media measurement is a hot topic for retailers. We are excited to share our perspective, written by Yunxiao He and Kathy Schaller published today by Path to Purchase Institute. Yunxiao and Kathy lead analytics consulting at FocusKPI, helping retail and CPG clients develop action-oriented analytics and data science solutions that are customized to company-specific needs. The pair co-anchor projects, combining Yunxiao's expertise in advanced analytics and media measurement and Kathy's experience in business and marketing leadership, to deliver a unique value proposition to FocusKPI clients. https://lnkd.in/gq5Y8Ynu

RIG vs. RAG: Google's Latest AI Breakthrough – Which AI Strategy Fits Your Business? In our latest LinkedIn newsletter, we explore Google’s DataGemma models and break down two cutting-edge AI frameworks: RIG for fast, accurate responses and RAG for real-time data retrieval. Find out: ? How RIG and RAG work ? Real-world use cases ? When a hybrid approach makes sense For more details, you can explore the official announcement here: https://lnkd.in/eaJwP7wc #Google #AI #Business #Strategy #innovation #technology #entrepreneurship

AI is revolutionizing influencer marketing by making ROI measurement more precise. Our latest article explores how AI enhances campaign tracking, audience quality assessment, and sales attribution to maximize impact. With real-time insights, AI turns data into smarter decisions. Learn how you can track smarter and predict better. #InfluencerMarketing #AI #MarketingROI #AIinMarketing #DigitalStrategy #Influencer #Marketing #DigitalMarketing #Innovation #Strategy

Measuring influencer ROI just got a whole lot more accurate with AI. In our latest article, we explore how AI enhances precision in tracking campaign performance, evaluating audience quality, and attributing sales. AI-powered insights give brands real-time data, ensuring that every decision is based on facts, not guesses. By analyzing audience authenticity, tracking multi-touch conversions, and evaluating content effectiveness, AI ensures your influencer marketing campaigns deliver maximum impact. #InfluencerMarketing #AI #MarketingROI #AIinMarketing #DigitalStrategy #Influencer #Marketing #DigitalMarketing #Innovation #Strategy

In influencer marketing, finding the right partner is more than looking at follower counts. Our latest article explores how AI helps brands dive deeper into 3 key metrics: Audience Demographics, Quality of Engagement, and Content Relevance. With AI-powered insights, brands can make smarter decisions, ensuring deeper alignment and more authentic partnerships. Learn more about how AI is reshaping influencer discovery! #AI #Influencer #Marketing #DigitalMarketing #Innovation #Strategy