Focused Image

The Focused Image team is thrilled to announce our acquisition of web-based software strategy and hosting agency,?Blue Atlas Interactive! Please join us in welcoming the Blue Atlas team to the Focused Image family. Focused Image CEO Toby Eckhardt shared his thoughts on the acquisition, “In an increasingly digital world, it’s essential to keep advancing your capabilities and scale. Just as our B2G and B2B clients are constantly innovating and improving to support their missions, so are we. We’re looking forward to supporting our clients with an even more comprehensive suite of digital marketing services expanded by Blue Atlas, a talented and trusted partner of ours for well over 15 years.” Learn more about this milestone in Focused Image’s 40-year history on our website: https://lnkd.in/e3zU-feE #BusinessGrowth #DigitalMarketing #Leadership #Innovation #Teamwork #B2GMarketing #GovCon #Marketing

We are thrilled to announce that Focused Image has been recognized by the Washington Business Journal as the 10th largest Multimedia and Design Firm in Washington, D.C.! This is the first time we have entered this prestigious category, and it marks a significant milestone in our journey. ? This achievement is a testament to the rapid growth of our digital practice and our team's relentless dedication to delivering exceptional multimedia and design solutions. We couldn't have reached this milestone without the support of our brilliant team, clients, and partners. Thank you for believing in us and being part of our journey.? ? We invite you to check out the Washington Business Journal for more details: https://lnkd.in/gKxh4eNr??? ? Here's to many more successes and continued growth!? ? #FocusedImage #WashingtonBusinessJournal #Top10 #Multimedia #Design #DigitalGrowth #TeamSuccess

As we celebrate Women's History Month, Focused Image proudly recognizes the exceptional women who have shaped history and continue to drive progress. Join us in honoring their achievements and contributions! #FocusedImage #WomensHistoryMonth #EmpowerWomen?

Brands Through the Beers—Michelob The Evolution of Michelob: A Look at Brand Design Over Time Beer branding is a visual journey through time, and few brands exemplify this evolution better than Michelob. From its sleek, metallic design of today to the bold, iconic look of the past, Michelob's beer can tells a story of changing consumer tastes and branding strategies. Also, notably in recent years, Anheuser-Busch has shifted emphasis from Michelob Lager to Michelob Ultra. Ultra’s sales now dwarf the original, and it’s actually tough to find the larger. In the 1970s, Michelob embraced a minimalist yet elegant design—a gold can with a striking red ribbon, delicate flourishes, and the classic AB eagle. This design reflected an era of premium beer marketing, where simplicity conveyed sophistication. The red ribbon was a bold statement, nodding to Michelob’s high-quality lager status. Fast-forward to today, and the modern Michelob Lager can has taken on a darker, more refined aesthetic. The deep graphite background with gold and red accents exudes a nuanced, contemporary feel. Instead of a large open space, the design leans into detailed illustration, including a depiction of "The Michelob" tavern. The typography has also evolved—shifting from an all-caps display font to a flowing logo script paired with, in this case, a sturdy sans-serif product name, effectively conveying the brand’s premium perception. Much like other beer brands we’ve reviewed that have modernized their visual identity—such as Yuengling, Budweiser, and Stella—Michelob has matured its branding to align with modern consumers. While the original gold can was bold and straightforward, the current design suggests heritage, craftsmanship, and sophistication. What do you think? Do you prefer the vintage 1970s Michelob can or today’s modern, refined look? Let’s discuss in the comments! #BrandEvolution #Michelob #BeerBranding #Marketing #DesignTrends #Throwback

Focused Image is wishing you all a happy St. Patrick's Day! May your day be filled with laughter, luck, and all things green! #FocusedImage #StPatricksDay??

How are you adapting to the new DOGE era? With new mandates reshaping federal contracting, agility and impactful communication are key. Focused Image is committed to helping government contractors confidently refine their messaging and navigate this change. Check out our latest article below to explore strategies for thriving in this new era.? #B2GMarketing #GovCon #DOGE #Communications #Marketing #ThoughtLeadership #FederalContracting #B2G

Where would we be without women? Lost, confused, and hopeless. This International Women’s Day, Focused Image is proud to celebrate the incredible women on our team, in our industry, and around the world who are shaping the future with their talent and vision. The world wouldn’t be the same without you!? #FocusedImage #InternationalWomensDay #WomenInMarketing??

Happy Employee Appreciation Day! To our team at Focused Image: thank you for all that you do, your hard work and passion don’t go unnoticed. We appreciate you! #EmployeeAppreciationDay #ThankYouTeam #FocusedOnYou??

Exciting News! We’re proud to share that our President, Toby Eckhardt, has been selected for the third consecutive year as a judge for the prestigious Stevie Awards! ? The Stevie Awards (www.stevieawards.com) recognize outstanding achievements in business worldwide, honoring innovation, leadership, and excellence across industries. Toby’s continued selection as a judge is a testament to his decades of expertise in branding, marketing, and strategic communications. ? At Focused Image, we believe in setting the standard for creative excellence—and we’re thrilled to see Toby once again contribute his insights to help recognize the best in business.?Congratulations, Toby! ?

Focused Image is proud to honor Black History Month in a way that is more than remembrance, but rather about celebrating the achievements and resilience that have shaped our history. We’re committed to building a culture where every voice is heard, and every story is valued.? The mosaic illustration in our graphic alludes to the acclaimed work of Alma Thomas—an accomplished Black artist. She was a true pioneer and an inspiration to any artist, of any background. Her story is proof that it’s never too late to make your mark.? Let’s embrace that energy and move forward together! #FocusedImage #BlackHistoryMonth #RiseTogether #CulturalEmpowerment #StrongerUnited?