Focused Energy

What Does An Experienced Fractional CMO Do? A fractional CMO role has the same responsibilities as a regular CMO, you are just not getting 100% of their time. A CMO is responsible for overseeing the planning, development, and execution of a business's marketing and advertising initiatives. In plain speak, they are responsible for growth. It is the ‘buck stops here’ role in terms of your company's growth. Many different definitions and opinions exist on what this role is and means but we like to think in terms of simplicity. Let’s draw an analogy to something we are all mostly familiar with. Let’s build a house. First, we have the homeowner, they have the vision for the house they want to build. How many bedrooms, bathrooms, the type of house, location, color, everything. That is the CEO. Then the homeowner has to get the money to build the house. And, spend that money wisely because it is not an unlimited amount. They need to be able to complete the build with the original budget. That is the CFO. Then you have the architect who takes the vision of the homeowner, the limited budget, and combines those to draft the blueprint of what and how to build the house. The blueprint is the key ingredient to the success of the entire build. Without a blueprint, the house will never be completed or turn out the way the homeowner wants.? This is the CMO Finally you have the general contractor. They have to manage the entire project, hire the workers, the plumbers, electricians, and specialists to complete the house. This is the COO Makes sense right? Now, you should be able to see clearly the roles and responsibilities that are necessary for success. The problem is, in today's world, we see many people who are not qualified for the role. If I am a marketing specialist, even greatly experienced, it doesn’t mean I can draft a blueprint. Just because you have been successful with SEO for a few years, for example, it doesn’t mean you know or understand the management of limited resources to achieve the dream. It would be like hiring a plumber to draft your blueprint. They might be successful, but there is sure going to be a lot of pain in the process. Success comes from hiring an architect who knows what to do and can get the blueprints done effectively and efficiently - and execute. So, at the end of the day, we view the CMO role as a combination of both the architect and the general manager. Your CMO should be able to take the vision and work with the CFO to determine a plan to make the dream a reality. That is a huge responsibility.?And should be very carefully considered.

We're #hiring a new Financial Controller QA/QC Specialist in Mexico. Apply today or share this post with your network.

?? Elevate your career with this exciting remote opportunity! Are you an ambitious SDR ready to take your career to the next level? At Focused Energy, we’re growing fast, and we’re looking for someone like YOU to join our team as an independent contractor. This is your chance to: ? Work with cutting-edge tools and strategies. ? Engage with high-caliber clients in the Fractional Finance space. ? Develop professionally with a supportive and growth-driven team. What’s in it for you? ?? Competitive compensation structure. ?? Opportunities to make a real impact. ?? A role where your contributions drive success. If you thrive on building meaningful connections, generating qualified leads, and being at the forefront of business development, this is the perfect opportunity. Ready to grow with us? Click to "easy apply" here! Don’t keep this to yourself—tag someone in your network who’d be a great fit! Let’s build something amazing together. ??

We're #hiring a new Sales Development Representative in Guadalajara, Mexico Metropolitan Area. Apply today or share this post with your network.

Are you a CEO struggling with the hiring dilemma: full-time employees or contractors? Each choice impacts your business's quality and profitability. In our latest article, we break down the strategic hiring decisions that can help you achieve the perfect balance. Don’t let hiring challenges hold your business back. Explore our insights and take your project-based business to the next level.?

In this episode, we speak with a seasoned Fractional CFO veteran about the real costs that many companies do not see that become the real reasons for decreased profit margins. Our guest today, Drew Lyon is the founder and managing partner of Focused Energy.?Over the past 12 years, Drew has helped numerous companies in assessing the real issues that hurt companies as they go through growth and maturity phases. Drew gives great wisdom on the importance of hiring and maintaining the Top 20% of employees, motivating the middle 50% and moving the bottom 20% out of the business. Drew states that the most important pre-planning for companies in growth mode is actually the post-planning of what you want your company to be after growth phases or M&A activity. https://lnkd.in/gq58k5qA

After $5M in revenue, you can predict and influence financial outcomes with 99% certainty. I mean, when you look at it, stop playing business and start running a business. As much money as possible should go towards revenue-generating activities. Producing the consistent, predictable outcomes you need to be able to run an effective business and scale it ... without being inefficient, without undue delusion, without undue risk. If you want to transform your company into a predictable, incredibly boring, profit generating machine, then let's talk. Scale confidently