Focal

Instant Sync with Dropbox is now live in all Focal accounts ? ?? Import entire folder structures and assets from Dropbox to Focal with just a few clicks ?? Automatically back up new assets from Focal to Dropbox - no manual work involved ?? Changes to file names or folder hierarchy is automatically updated in both environments This one’s for everyone feeling like they spend too much time manually downloading and uploading media files ??

With 11 days left of 2024, we’re excited to share a few milestones from the past year: ?? Our customers completed over 10,000 creative briefs in Focal ?? 55,000 new assets shipped ?? 25,000 creative comments added ?? 1,335 new creative tags added ?? 22 major product updates/improvements shipped ?? Onboarded users from 53 different countries Thank you to all our amazing customers for this past year, and looking forward to showing you what we’ve been working on for 2025!

New in Focal: Message Attachments You can now attach images, videos and pdfs directly to comments on creative assets or briefs. Attach marked-up screenshots, share a video with more complex feedback or add references/inspiration. Enjoy!

NEW: Filter your Creative Board by asset metadata. You can now filter your Boards based on the unique attributes of the creative assets you upload. Find the right briefs based on the style, theme, motivation, hook and other metadata of uploaded creative assets.

NEW: Email Notifications Keeping your team up to date on new creative comments just became easier. Users can now get notified over email when: - Mentioned in a creative comment - Someone replies to your comment - You are assigned to a brief

Our latest case study with Supercell is now live! ???? Read more below about the results they achieved after moving their UA creative management to Focal. "Focal has allowed me to double my creative output and has dramatically sped up our creative approvals and management" -Peter Mclaughlin, UA Creative Producer

Focal’s Creative Boards make managing large volumes of creative variations easy. Tags you assign during production (e.g. style, creative angle, hook information) are applied to each uploaded asset, and can be used to search and filter the asset library. Creative feedback rounds and approvals happen the same place, and new assets are automatically renamed.

Want to make sure all approved creative assets are added to Google Drive, properly named and in a folder structure that is easy to navigate? Sync Focal with Google Drive, and new creative concepts are automatically synced the minute they get approved.

New: Sync Google Drive with Focal! ?? ? Getting started with Focal just became a lot easier. Connect your Google Drive folders, and we’ll automatically import everything into your Focal library. Even better, any new files added to Drive will sync automatically, so more manual asset migrations. Set it up in minutes and start using AI asset search, custom metadata tagging, and bulk uploads to Meta, TikTok and YouTube.

Did you know that Focal uses AI to create descriptions and tags for any new assets you upload? This makes it quick and easy to search for exactly what you need - whether it’s an object, character, location or specific in-asset copy. Check out the video below on how this works with some randomly selected assets from the world of mobile gaming.