FMTC

Our Featured Merchant this week is Volcanica Coffee. Volcanica Coffee specializes in providing unique coffee beans sourced from regions around the world. Their #affiliateprogram offers 30-day cookie periods, a competitive commission structure, a strong average basket value of $70, and more! Learn more and become an #affiliate today! https://hubs.la/Q038bsp80 #FMTC #AffiliateMarketing

This week in FMTC's Affiliate Roundup: ? Brands are shifting from MLM to affiliate marketing due to e-commerce growth, social media, and the need for a more cost-effective approach. ? Affiliate marketing software companies secured $216 million in investments from 2020 to 2022, highlighting the industry’s rapid growth and shift to performance-based strategies. ? Brunner has acquired Rakuten Advertising’s Performance Solutions, expanding its affiliate marketing services. Read more in the Roundup! https://hubs.la/Q03dql8w0 #FMTC #AffiliateMarketing

Merchants, are leaked coupon codes messing up your attribution, profits, and partnerships? You’re not alone. When exclusive discount codes end up on coupon sites, it can be a nightmare for brands. FMTC is tackling this issue with our new Forbidden Codes Feed (Beta). This tool lets program managers upload disallowed codes, helping affiliates scrub and prevent leaks at scale. It’s not a perfect fix, but it’s a big step toward trust, verification, and better coupon control. Interested in joining the beta? Reply now! Read Brook's latest blurb on our blog: https://hubs.la/Q03dpDZq0 #FMTC #AffiliateMarketing #CouponCodes

This week we welcomed 50 new FMTC merchants, including GOOLOO US, Crowd Cow, Puffin Drinkwear, Husky Liners, and Lulu Guinness US. See the full list and join an #affiliateprogram today! https://hubs.la/Q03d3QL00 #FMTC #AffiliateMarketing

Our Featured Merchant this week is Apostrophe. Apostrophe is a telehealth platform that makes getting access to customized care for acne, rosacea, hyperpigmentation, and fine lines/wrinkles simple and convenient. Their #affiliateprogram offers access to in-depth reporting, creative assets, trackable links, and more! Learn more and become an #affiliate today! https://hubs.la/Q0350PHG0 #FMTC #AffiliateMarketing

This week in FMTC's Affiliate Roundup: ? 88% of creators treat influencer marketing as a side hustle due to financial instability and platform uncertainties, highlighting the need for sustainable brand partnerships. ? Retail media spending rises, with Amazon Ads leading at $47 billion. ? GA4’s attribution shift is underreporting affiliate contributions, sparking adaptation debates. Read more in the Roundup! https://hubs.la/Q03cr_Xf0 #FMTC #AffiliateMarketing

?? Is the "Arbitrage Era" Over for Newsletters? ?? The term "arbitrage" has evolved over centuries, but in today’s digital marketing world, it’s often linked to redirecting free or low-cost traffic to earn higher-value conversions. But with shifts in media and affiliate models, many wonder if newsletters are next to feel the impact. Could this mean the end of free or low-cost traffic for newsletters? Or could it open up new possibilities? While the heyday of arbitrage seems behind us, there's still hope for newsletters and content creators who maintain a personal connection with their audience. Read Brook's latest blurb on our blog: https://hubs.la/Q03cshw00 #FMTC #AffiliateMarketing #Arbitrage

This week we welcomed 66 new FMTC merchants, including AVEDA AU, Forager Superfoods, DICK'S Sporting Goods, Event Decor Shop, and Naked Wines Australia. See the full list and join an #affiliateprogram today! https://hubs.la/Q03c34f90 #FMTC #AffiliateMarketing

Our Featured Merchant this week is Yamazaki Home. Yamazaki Home designs modern, minimalist home organization solutions that blend form and function. Their #affiliateprogram offers a 7% commission, an AOV of $100, a dedicated affiliate management team, and more! Learn more and become an #affiliate today! https://hubs.la/Q033D-Fq0 #FMTC #AffiliateMarketing

This week in FMTC's Affiliate Roundup: ? DOJ repeats call for Google to divest Chrome and drops AI investment divestiture. ? Marketers shift from cheap programmatic ads to prioritize transparency and quality through direct partnerships. ? Programmatic advertising to grow from $595B in 2024 to $1.99T by 2031, fueled by AI, real-time bidding, and CTV expansion. Read more in the Roundup! https://hubs.la/Q03brjgK0 #FMTC #AffiliateMarketing