Flywheel Strategy

Join us for our monthly office hours, with April focused on all things Project Management. Join for a collaborative session where we’ll tackle real-world project challenges together. Whether you’re laying the groundwork for project management in your organization, fine-tuning processes for better efficiency, or steering high-level strategic initiatives, this is an opportunity to exchange ideas, troubleshoot roadblocks, and explore practical solutions with Kelly Hauge from Flywheel Strategy. What to Expect: ? Live Q&A and strategy discussion ? Real-time solutions to your project management challenges ? Actionable tips to improve project execution and stakeholder alignment Bring your questions and leave with fresh ideas to enhance your project outcomes and drive success. Space is limited - grab your seat today: https://lu.ma/hwobe8m4

Shoptalk 2025 is officially underway! Brands and technology solutions are focused on creative solutions to address the headwinds at play when it comes to growth and simplifying the complexity of their business. Attending ShopTalk and want to say hi? Send us a note at [email protected] to say hello IRL. #shoptalk #retailtrends #digitaltrends #flywheelstrategy

?? The world has changed and continues to change rapidly —and so has the way consumers think, feel, and spend. With financial uncertainty, cultural shifts, and an overwhelming amount of content, brands need to connect with their audiences in a more intentional way. So, how do you stand out? By respecting both the emotional and financial bandwidth of your customers. ?? Economic realities shape behavior – Customers are spending more intentionally, seeking brands that offer real value. ?? Cultural storytelling matters – Your audience craves connection. Are your brand narratives aligned with their concerns, aspirations, and values? ?? Less can be more – Consumers are bombarded with content daily. The brands that cut through the noise do so with authenticity and relevance. ?? Companies like Starbucks, Patagonia, and Airbnb have led by example—pivoting their messaging and actions in tough times to foster long-term loyalty. Whether it was Starbucks adjusting its offerings during the 2008 recession, Patagonia reinforcing its environmental commitments, or Airbnb prioritizing community support during COVID-19, these brands prove that showing up with empathy, presence, and authenticity makes all the difference. The real question is: How is your brand showing up? If you're curious about what it takes to truly connect with your audience today, dive into the full article by Caroline Reekie for insights on emotional intelligence in marketing, customer connection, and brand evolution. ?? Read more here: https://lnkd.in/ehfez9-B How is your brand adapting to meet changing consumer needs? Drop your thoughts in the comments! ?? #MarketingStrategy #BrandLoyalty #ConsumerTrends #EmotionalIntelligence #Starbucks #Patagonia #Airbnb #FlywheelStrategy

We're honored to have our very own Caroline Reekie and Kate MacCabe highlighted this #InternationalWomensDay. Here's a little fun fact to celebrate the gains and impact happening with women leading the way: From 2019 to 2023, women-owned businesses’ growth rate outpaced the rate of men’s by 94.3% for number of firms, 252.8% for employment, and 82.0% for revenue.? ?

? Happy International Women's Day! ? At Flywheel Strategy, we're incredibly proud to be a team that is 85% women, thriving in an environment where every voice is heard, valued, and uplifted. Today, we celebrate the power of holding space—creating a workplace where women lead with confidence, collaborate with passion, and innovate without limits. We're committed to championing equity, driving change, and building a future where all women feel empowered to share their ideas and make an impact. Cheers to women everywhere making waves. #IWD2025 #WomenInBusiness #FlywheelStrategy #EmpoweredWomen #HoldingSpace #EquityInAction

? Founder Spotlight: Celebrating Authenticity & Style ? We're thrilled to share our latest Founder of the Month Q&A at Flywheel Strategy, featuring the inspiring story behind My Italian Lifestyle, led by Rosa Agliata. This brand goes beyond fashion, offering a philosophy rooted in the effortless elegance of la dolce vita and elevated by the founder program at THE PHILADELPHIA FASHION INCUBATOR. In this interview, Rosa shares how her Italian heritage, love for craftsmanship, and passion for intentionality led her to create a brand that redefines luxury—not as excess, but as authenticity and quality. From bespoke leather accessories to curated Milan shopping experiences, My Italian Lifestyle is all about helping women rediscover their confidence through timeless style. ?? Read the full interview and get inspired by her journey, challenges, and what’s next: https://lnkd.in/ep5aWBg4 #FounderSpotlight #MyItalianLifestyle #FlywheelStrategy #Entrepreneurship #TimelessStyle #PhiladelphiaFashionIncubator

??? Mark your calendars ??? We're kicking off the last month of Q1 with our Digital Strategy office hours next Thursday, March 6th. ??Time:?2 PM ET | 11 AM PT ????Host:?Kate MacCabe Join us for our?March Digital Strategy Office Hours—an interactive session designed to help you tackle your biggest digital product, technology and e-commerce challenges. Whether you’re evaluating your product and technology organizational structure, struggling to build confidence in your tech stack, or chartered with building profitability through data driven decision-making, this is your chance to get expert insights and personalized guidance from?Kate MacCabe, who's led digital teams for Fortune 100 companies, over her 18 year career. What to Expect: ? Live Q&A and strategy discussion ? Real-time solutions to your digital product & technology strategy questions ? Actionable tips to elevate your brand’s performance and success Bring your questions and leave with fresh ideas to drive your business forward. Space is limited, grab your seat and bring your toughest digital challenges next week.

Last week, we shared what we’re hearing from top marketing leaders with The Information. The pulse? Caution and skepticism around #AI — specifically whether it can truly be the game-changer that brings #Meta back to its glory days as a high-confidence channel for ad dollars. Marketing teams are keeping a close eye, but trust in performance isn’t rebuilt overnight. Check out the full analysis from the team at The Information here: https://lnkd.in/eGFs6SVz What are you seeing in your org? Is AI shifting your Meta ad spend strategy? Drop your thoughts below ??.

AI Is Redefining Project Leadership—Are You Ready? AI’s impact on project management is often framed around efficiency—automating workflows, predicting risks, and optimizing resources. But the bigger shift isn’t just in how we work—it’s in how we think. There's a critical mindset shift happening in the business operations space: AI isn’t just a tool to use; it’s a system to work with. And to do that effectively, project leaders need a new skill—AI intuition. ?? From Project Leader to AI Curator Great project leaders have always relied on instinct—spotting risks, resolving bottlenecks, and managing team dynamics. Now, they must develop that same instinct for AI-generated insights. ?? The Power of Human Judgment with AI AI can surface insights at scale, but it doesn’t replace human judgment. The real value comes from how project leaders evaluate, challenge, and apply AI-driven insights. This approach ensures AI serves strategic goals, rather than just short-term optimizations. AI is changing the game for project leaders, but those who develop AI intuition will be the ones driving real impact. Curious how AI is reshaping project leadership? Read more in Kelly's latest article: https://lnkd.in/eDDm4-UT #AI #ProjectManagement #Leadership #AIIntuition #FutureOfWork #FlywheelStrategy

?? Unlock the Power of Loyalty for Customer Growth! ?? Mark your calendar for Friday, March 7, from 11:00 AM to 11:45 AM PST—Flywheel Strategy and ethos are hosting an exclusive Lunch & Learn you won’t want to miss! ??? Loyalty programs aren’t just about retention—they can be powerful customer acquisition tools. Join us for expert insights from: ?? Matias Marquez, CFA, CEO of ethos ?? Caroline Reekie, Marketing & Brand Strategist at Flywheel Strategy What’s in it for you? ? Strategies to use loyalty tools for new customer growth ? How to offset rising marketing costs by building stronger communities ? Common pitfalls to avoid when launching or upgrading your loyalty program in 2025 ?? Limited to 30 attendees—RSVP now to secure your spot! Plus, we’re treating you to lunch: attendees receive a $20 Uber Eats gift card. ?? Register now! https://lu.ma/bmpyt4qw #LoyaltyPrograms #CustomerAcquisition #MarketingStrategy #2025growthtrends #2025retentionstrategies #LunchandLearn #FlywheelStrategy #ethos