Flywheel

10 years of innovation... and we're just getting started!

This holiday season, shoppers have endless options for how and where they shop. As a brand, what is the best strategy to engage these shoppers across every channel and touchpoint? In Criteo's "Holiday CPG trends to watch report," Bernie Che, Director of Omnichannel Platforms at Flywheel had the opportunity to highlight the importance of planning a diversified approach that engages with shoppers wherever they might be. Check out the report below ??

Your TikTok Shop won't drive sales without developing the right content driven by the right creators. We're back with another episode to help you get retail ready on TikTok Shop, and this time Molly O'Bryen breaks down: ?? Why creator-driven content is critical for driving conversions on TikTok Shop ?? How to align with the right creators on the goals of your content (conversion-based or awareness-based) ?? Specific content strategies favored by the algorithm for increasing conversion rates As a certified?TikTok Shop?partner, our experts are here to guide you every step of the way ?? https://lnkd.in/gAxFzSMG ?? Up next: Making your TikTok Shop profitable. #TikTokShop?#eCommerce?#GenZ?#TikTok?#SocialCommerce #Creators

What's the status of your brand's lead-in and lead-out strategy for BFCM? There's so much more to BFCM than the event days themselves, and if you haven't developed a multiphase approach with your Amazon DSP strategy - you're missing out on building awareness in the critical lead-up time to the event and further developing loyalty after the event ?? Our most recent blog covers the specific tactics needed to develop this approach, and we even layer in how to incorporate custom AMC audiences into these phases to market to strategic cohorts of shoppers at different stages of the path to purchase. Click on this link to stay ahead of the game this year (and for any future tentpole events) ?? ?https://lnkd.in/gp6xrAVY

Amazon Haul - is it a risky move or a strategic play to protect market share and outpace rivals? Peter V.S. Bond explores how Amazon’s low-cost marketplace could reshape the game and what this means for how sellers build brands in the long term ?? #Amazon #AmazonHaul #Marketplaces #Temu

How does a retailer increase its share of eCommerce sales? For Walmart, this has meant investing heavily in building out Walmart Marketplace - focusing on building new capabilities, increasing assortment, and attracting new sellers. Check out this blog post for a further breakdown of why Walmart is investing in this strategy and how they plan to accomplish this hefty goal ?? ?? https://lnkd.in/gi3je9Bm #Walmart #WalmartMarketplace #eCommerce

Digging into retailer financials can be overwhelming - we get it. But you're missing out on critical insights if you're not. In the latest episode of the Commerce Collective podcast, host Emma Irwin sits down with Eamon Kelly of Edgewater Research who educates us on the importance of the information hidden within these reports for brands and agencies alike. Listen in to learn more about: ?? Which retailers are winning in the competitive landscape and why ?? What actually drives retail share prices and what are investors looking for ?? What these earnings can predict for the future of your relationship with the retailers ?? https://lnkd.in/gQffsDFP ?? #CommerceCollective #podcast #EarningsReports

Last week, our colleague Jacquelyn Baker, CEO of Omnicom Commerce, was selected to receive the Brainwave Award at the She Runs It Changing the Game Awards. The Changing the Game Awards celebrate innovative women in marketing, media, and tech making bold moves within the industry. Congratulations, Jacquelyn! #Commerce #SheRunsIt #Leadership

If you want to set your brand up for success on TikTok Shop, you need a strong strategy. From product selection to creator partnerships, Molly O'Bryen is back for our latest Retail Ready episode to break down the must-have strategies for driving traffic, conversions, and sales on TikTok Shop. Walk away understanding ?? ?? How to choose products that win with TikTok’s audience ?? Making creator partnerships work for real engagement and revenue ?? When and how to boost reach with TikTok Ads ?? Essential insights on fulfillment and keeping pace with TikTok’s SLAs ?? A breakdown of P&L differences between TikTok Shop and traditional retail As a certified TikTok Shop partner, our experts are here to guide you every step of the way. Don’t miss this chance to get your brand TikTok Shop ready ?? https://bit.ly/4foCnet #TikTokShop #TikTokPartner #Commerce #SocialCommerce #TikTok

iROAS and market share data are hot topics of conversation as of late, but how should they really be positioned as core KPIs? Tune into Stratably's webinar featuring Flywheel's Gabe Fishbein, VP Product and Stratably's Founder & CEO, Russ Dieringer on Tuesday, November 12th at 12ET to dig into: - How iROAS adds a layer of insight into how spend efficiency is measured - shifting the focus to incrementality as a critical piece of ROAS - Why marketshare data should have higher value over SOV - but the industry needs to allow broader access to this data Register here ?? https://lnkd.in/g9qRTzGc