Flywheel

Managing content for hundreds of digital retailers while handling physical store sales was a serious challenge for Colgate-Palmolive-Palmolve. Thanks to our partnership with Syndigo, we were able to take the weight of content syndication off Colgate-Palmolive’s shoulders. Our fully certified Syndigo architects provided specialized strategy and implementation support, ensuring Colgate-Palmolive maximized their investment in the platform. With Flywheel managing the Syndigo account, Colgate-Palmolive’s brand teams can focus on creating innovative content, while sales teams concentrate on strategy. Swipe to discover more and see the results ??

We’re proud to be the first Syndigo partner to pioneer an API connection that seamlessly integrates Flywheel Commerce Cloud with Syndigo's platform! ? This connection will allow us to deliver optimized product data effortlessly, enabling our managed services clients to leverage Syndigo's extensive reach across key endpoints. ? Together, we're creating an unparalleled partnership of technology and expertise for the world’s largest brands, ensuring a smooth journey from supply chain management to content creation and beyond. ? With our deep knowledge of retail media and syndication, uniquely combined with Syndigo’s strong retailer relationships, we’re setting our clients up for success like never before! ? Want to learn more? Connect with a member of our team at Groceryshop, or reach out to us today ?? https://bit.ly/3BESo1t #Syndigo #Partnership #RetailMedia #ContentSyndication #Groceryshop

Are brands pulling back too soon on eCommerce investments? Join us for our latest episode of the ?? Commerce Collective ?? podcast as we welcome Sri Rajagopalan, a familiar face from The CPG Guys! Sri joins our host, Emma Irwin to dive into the emerging trend of brands slowing down their investments in retail media. Leave understanding ?? → What's driving this shift? → Who should really be leading the retail media charge? → Is pulling back a smart move, or could it be a costly mistake? Sri's insights are a must-hear for brands weighing their options. While cutting back might feel easy, catching up on lost momentum can be much harder ?? https://bit.ly/4gUsFT0 #Podcast #CommerceCollective #eCommerce #TheCPGGuys

If you're heading to Las Vegas for Groceryshop 2024, we have an exciting opportunity for you! In partnership with Syndigo and Pivotree, we’re co-hosting a pre-concert event in the?Foundation Room at Mandalay Bay, exclusive for grocery and CPG professionals. From the 63rd-floor rooftop, you'll have the chance to network with industry peers, exchange valuable insights, and engage in meaningful discussions over appetizers and drinks. We can’t wait to see you there. Secure your spot today ?? https://bit.ly/3Bw0o4V #Groceryshop #LasVegas #CPG #Retail #Grocery #eCommerce

The 'De Minimis' tax exemption has been a game changer for SHEIN and Temu in the U.S. eCommerce landscape, but it could soon end. Peter V.S. Bond is here to explore the potential impact of the Biden administration’s plans to eliminate this exemption and what this means for marketplaces like Amazon and Walmart. Will higher prices drive consumers away from Shein and Temu? Share your thoughts in the comments ?? #Shein #Temu #DeMinimis #Walmart #Amazon

In just two weeks, we’ll be in Austin, Texas for Amazon unBoxed 2024—we couldn’t be more excited to be Diamond Sponsors at Amazon Ads' flagship event! From the latest AMC innovations to the next generation of programmatic advertising, our experts will be participating in multiple talk tracks, sharing insights to drive your business forward with Amazon Ads. Stay tuned for more information. Don't forget to swing by the Connections Hub to catch up with our team and discuss your challenges so we can explore solutions together! #unBoxed2024 #AmazonAds #AMC #eCommerce #Event

Last Friday, we came together for our 2024 Global Day of Service! ?? With over 400 employees volunteering across 13 countries, 26 states, and 5 continents, we partnered with 50+ organizations, collectively contributing over 1,000 hours. At Flywheel, being a service-based organization isn’t just about supporting our clients, it’s also about giving back to the communities where we live and work. We’re dedicated to making a positive difference wherever we operate—locally and globally. A massive thank you to our amazing team for taking the time to support their communities and an extra shoutout to our office operations team for making this year’s day of service a success! #FlywheelServiceDay #FlywheelDigital #Volunteering #Communities

Are you looking to increase your new-to-brand sales on Instacart? We partnered with an over-the-counter (OTC) pharmaceutical brand to manage their advertising campaigns on Instacart. With a strong market presence, they aimed to drive new-to-brand sales while maintaining cost efficiency. Our team implemented a tactical approach, focusing on highly searched and basket-building terms. To further increase exposure to new shoppers, we leveraged Instacart's 'aquire' objective, targeting customers who hadn't purchased in the last 26 weeks. Through this partnership and optimized bidding with Instacart Ads, the pharmaceutical brand significantly increased their media efficiency and new customer acquisition. Swipe to see the full results ?? Partner with us to drive proven results on Instacart ?? https://bit.ly/3TKis1s #InstacartAds #eCommerce #NTB #ROAS #Advertising

Last week our Perpetua from Flywheel team traveled to Seattle as Principal Sponsors of Amazon Accelerate 2024. Here's quick look back at our key moments from the three-day event ?? → Marcus Gverzdys presented to a packed room, sharing insights on the future of commerce and the critical role AI will play in helping brands scale. → Gabe Fishbein participated in a fireside chat with industry leaders from Adbrew and Xmars, discussing how Amazon Marketing Cloud (AMC) can unlock a holistic approach to optimizing advertising portfolios. → We connected with customers and partners at our Perpetua from Flywheel booth to discuss current challenges and share solutions for elevating eCommerce strategies. Thank you to Amazon Ads Partners and our team of on-the-ground experts for an incredible three days. Next stop: Amazon unBoxed! #AmazonAccelerate #eCommerce #AI #AMC #AmazonAds

Liquid I.V.'s Aaron Jones recently joined Emma Irwin on the Commerce Collective podcast to discuss the brand's massive Prime Day success ?? ? While staying on top of your game during the event is critical, real success comes from how your brand is operating the other 363 days of the year to generate demand and build brand loyalty. ? Listen in to learn more about how Liquid I.V. drives consistent growth across deal events ?? https://lnkd.in/gccHnrsx ? #CommerceCollective #Podcast #PrimeDay