Fluvio

Great case studies? They don’t happen by accident. Surprise (or not)! The solution isn’t emailing Customer Success to help find you identify “happy clients.” ?? ?????????????? ?????????????????????? ???????????????? ?????????? ???????? ?? ???????????????????? ???????????????? ???? ???????????????? ?? ???????????????????? ???????? ?????????? ????????????????. One that aligns Sales, Customer Success, and Product Marketing efforts with a data-first focus. ???? Too often, PMM teams find themselves in a reactive mode. You've probably been there: scrambling to accommodate testimonial requests, making vague requests to CSMs, and holding out hope a customer will opt in. ?? In a brand-new breakdown, Fluvio Principal Tom Crist gets deep on a practical way for PMM leaders to take control of the process. He covers: ?? How to audit your current case study library and find strategic gaps across verticals, segments, and product capabilities ??? CRM & product data signals that can inform a more successful customer outreach ??? Designing a scalable process that keeps case studies flowing...without overloading CSMs ?? We’ve implemented this process in numerous consulting engagements. Now, you can get the full how-to here ?? https://lnkd.in/gEbHpEby

?? Sifting through #productmarketing job listings, looking for the best of the best? The Fluvio ?????? ?????????? was built for you. Check out obsessively-curated roles like these, added in just the last week ?? Sr PMM @ Pacvue https://lnkd.in/gJcrzdyp PMM @ Zendesk: https://lnkd.in/gBBQuQH8 PMM, Developer @ Coinbase https://lnkd.in/gDbVc2NW ?? https://lnkd.in/gaACQDqF

Surprise alert:????????????? ?? ???? ?????????????????? ?????????????? ???? ?????????? ???????????? ?????? ????????????!??? ? ?????? Starting March 24, we'll be dropping new conversations between? Devon O'Rourke?and leading minds in GTM, PMM, and investing. ?? Subscribe now?& never miss an episode: https://lnkd.in/gh_vFZ7r ??? Just can't wait? Check out some of our most popular back episodes with guests: Emma Stratton https://lnkd.in/g7NsE8P8 Janine Gianfredi https://lnkd.in/gKx8z6eq Julie Towns?https://lnkd.in/gPFnEvQJ Lori Goode?https://lnkd.in/gAgD5uRm

?? We're committed to continuing to evolve how we help companies install lasting product marketing foundations, equiping PMM teams to be successful now and in the future. ?? For example, last week, Fluvio Principal Tom Crist hosted an interactive webinar on go-to-market KPIs as part of Product Marketing Alliance's GTM Labs series. ?? Looking for ways that Fluvio can help you improve and advance your team's skillset? Keep your?eyes peeled for a big announcement soon... ?

**Free Templates Alert!!** It's no secret: better GTM alignment = smoother product launches.??? When moving fast, misalignment can slow you down. Attentive, a leader in personalized messaging solutions, knew their GTM process needed fine-tuning—so they partnered with?Fluvio to bring more structure, accountability, and efficiency to their launches. The problem??Teams were working hard but not always in sync, leading to delays and friction. The solution??A structured GTM framework with clear ownership, streamlined communication, and a data-driven approach to execution. In our latest blog post—a follow-up to her series on mastering the product launch process—Lauren Kiser breaks down?5 key recommendations?made with Attentive leaders to improve GTM alignment, including: ?? Setting up cross-functional meetings with the right stakeholders ?? Using a?centralized launch tracker?to maintain real-time visibility ?? Implementing?stage gates & go/no-go meetings?to eliminate surprises ??? Strengthening?internal communication?for leadership and teams ??? Rolling out a?GTM process roadshow?to drive alignment across the org And to make implementation even easier? We’re giving away?3 free templates?to help your team execute like a pro.??? Read the full article & grab the templates here??? https://lnkd.in/eZ-BPkq8

A launch isn’t the finish line...it’s just the beginning. The real work starts post-launch, where adoption, retention, and long-term success are won or lost. Without a solid post-launch strategy, even the best products can stall, miss revenue targets, or fail to resonate with customers. In the final installment of our series, Lauren Kiser delves into how to keep the momentum going: ? Establish Clear Success Criteria – Define what success looks like by setting measurable goals such as adoption rates, customer satisfaction scores, and revenue impact. ?? Implement Feedback Loops – Create structured channels to gather insights from customers, support teams, and sales to identify areas for improvement. ?? Iterate for Future Releases – Use the feedback collected to refine your product and enhance your go-to-market strategies for subsequent launches. The best teams know that a great launch isn’t just about making a splash—it’s about sustaining growth. ?? Read the full article ?? https://lnkd.in/giaqKP4X

Big news from Fluvio! ?? ?? Are you hiring or looking for your next move…?? Today, we’re expanding our offerings with the launch of the Fluvio Job Board, a highly curated platform designed to connect top product marketing talent with companies that truly value the discipline. For years, Fluvio has been the go-to partner for high-growth tech companies solving their most critical go-to-market challenges. Now, we’re taking it a step further—creating a dedicated space for PMMs and hiring managers to connect in a meaningful, high-quality way. ??♀? For Candidates – Find curated roles at companies that truly understand the strategic value of product marketing. Get career resources, expert guidance, and priority access to top jobs. ???? For Employers – Access a pre-vetted pool of elite PMM talent and post jobs that reach Fluvio’s exclusive Talent Network. Whether you need a single hire or long-term hiring support, we’ve got you covered. Fluvio has always been about helping tech companies build and accelerate world-class product marketing functions. This is the next step in that journey. Want to learn more? Read the full announcement ?? https://lnkd.in/gW7XuGYE ?? The Fluvio Job Board is live! Check it out and start connecting with top PMM talent today ?? https://lnkd.in/gaACQDqF #productmarketing #hiring

Struggling to keep your launches on track? A great product launch isn’t just about the big day—it’s about getting every step right before, during, and after the release. In the latest installment of our Mastering the Software Launch Process series, Fluvio Consultant Lauren Kiser shares practical strategies to help product marketers drive alignment, build effective enablement, and execute with confidence. ?? Why should you read this? If you've ever faced: ? Confusion over roles and responsibilities ? Last-minute scrambles for messaging and assets ? Internal teams or customers feeling unprepared for launch …this guide will help you structure your process so every stakeholder is equipped for success. ?? In Part 3, we cover: ? How to document a clear launch plan that aligns teams and ensures nothing falls through the cracks ? The assets that truly move the needle—and how to build them without bottlenecks ? Best practices for enablement so sales, CS, and customers are ready to adopt and advocate for your product ?? Read the full article by Lauren Kiser here: https://lnkd.in/g-s4AqMU

How do you evolve your messaging when your company has outgrown its original positioning???? For?Attentive, it was about making the leap from an SMS marketing leader to a multi-product, AI-powered platform. But repositioning a category-defining brand is no simple task. That’s where Fluvio came in ?? In close partnership with Attentive’s team, we: ? Conducted in-depth?voice of the customer research?to understand evolving market perceptions ? Led a?strategic positioning workshop?to refine messaging and sharpen differentiation ? Developed?clearer buyer personas?and a compelling company narrative for go-to-market teams ? Provided?pricing and packaging insights?through qualitative and quantitative research Here’s what the Attentive's VP of Product Marketing, Summer Daoud had to say about our work together: "Fluvio's ability to distill complex insights from customer and market research into a clear, compelling narrative was exactly what we needed to reposition our platform. They didn't just provide recommendations—they delivered actionable, data-backed strategies that reshaped our approach to messaging, positioning, and even pricing." Check out the full case study to see how Attentive repositioned for its next stage of growth??? https://lnkd.in/g6ivjuSa

How do you stand out in a crowded market? ?? For Bluecore, it was all about championing the concept of "customer movement"—a bold idea that sets them apart from the competition. But turning a concept into a clear, actionable strategy that resonates internally and externally is no easy feat. That’s where Fluvio came in ?? Over a two-year partnership, we worked hand-in-hand with Bluecore to: ? Reposition their product/brand around "customer movement" ? Overhaul their messaging for clarity and differentiation ? Empower their go-to-market teams with tailored collateral, training, and confidence Here’s what Jason Grunberg, Chief Marketing Officer at Bluecore, had to say about the experience: "What stands out about Fluvio’s approach is how they make the strategy not just a high-level goal, but a set of actionable steps that can be implemented throughout the company. Fluvio’s GTM Model allows you to align your teams, make data-driven decisions, and develop tailored tools that help teams engage prospects and customers in real time." Check out our latest case study to see how Bluecore redefined their market position and accelerated growth ?? https://lnkd.in/gGWK5FNj