Flume

As we mentioned last week, Debbie Newbould recently took her?The AQR?Qualversations?initiative on the road at the Market Research Society (MRS) Business Owners and Leaders conference.??The panel explored the journey of developing female leaders.?Stats show we've got a way to go representing female leadership as founders and business owners and was certainly a thought provoking session. Debbie’s key takeaways :? ???Hearing stories matter (from whatever gender).?If we hear stories then it inspires everyone.? ???This is not about gender representation.?This is about inspiring the best people to lead (whether men or women). ???It's still tough for women to get to the top…and that sucks!? ? As Judy Taylor said “I never thought of myself as a woman running a business, I just thought of myself as a good researcher doing something I love with people that inspired me”. ? Want to dive deeper into female leadership??There are 9 editions of the Qualversations podcast to dive into with stories from inside and outside of our sector! Check them out here or wherever you listen to your podcasts: https://lnkd.in/eCYQ_Xt6 ? #Qualversations #MRX #FemaleLeadership #AQR #qualitativeresearch #leadership #femaleCEO #femalefounder #agency #smallbusiness #SME #marketresearchsociety #MRS #businessleader

Our founder Debbie Newbould is hosting a fireside chat tomorrow with Judy Taylor and Anna Cliffe at the Market Research Society (MRS) Agency Owners and Leaders Conference 2024 tomorrow! They'll be having a Qualversation about the journey of developing female leaders. They'll be discussing barriers to leadership and debating whether or not it even matters that there is such a gulf in female vs male founders and business owners! Check it out if you can, definitely not one to be missed! #leadership #MRS #qualitativeresearch #firesidechat #smallbusiness #SME

Welcome to the November?issue of the Flumeletter. In this Flumeletter we chat about?'The Internet of Things' in relation to a project we did on kitchen appliances and shine a light on another team member in our ‘Team Spotlights’ Enjoy! #newsletter #agency #SME #smallbusiness #internetofthings #NPD #FMCG #team?#teamspotlight

??Our founder and MD Debbie Newbould is bringing The AQR Qualversations to the Market Research Society (MRS) stage.?Qualversations is the AQR podcast designed to be expansive, provocative and inspiring.?Qualversations was born from a random statistic from WIRe?(Women In Research (WIRe)) gender and career equality study which highlighted that less than 25% of all CEO's are female.?At the current rate of growth we will have parity in 2067!? ? Qualversations talks to?women about being leaders, founders, developing confidence and unpicking the barriers to leadership.?All of which we will be chatting about at the MRS Business Leaders conference alongside Judy Taylor and Anna Cliffe! #aqr #qualversations #qualitativeresearch #quantitativeresearch #femaleleaders #leadership #femaleCEO #femalefounder #agency #firesidechat #smallbusiness #SME #marketresearchsociety #MRS #businessleader

Another gathering for some delicious pizza! We have all been busy so this recharge was well needed, and dare we say much deserved! Now we're ready to crack back on with things... ?? ? #marketresearch #stimulus #international #research #teamwork #pizzalunch #westmidlands #SME #birmingham #solihull #team

I've just bought my first mince pies of the season (I won't apologise!) and with Sainsbury's, Aldi UK, Asda, Waitrose & Partners, Lidl GB & Marks and Spencer releasing their Christmas ads, there's anticipation in the air. Everyone wants to be the favourite. Why does that really matter? Well your customers matter that's why. You want to be at the forefront of their mind and keeping some sort of loyalty. It goes without saying it's important beyond Christmas (I'm just starting to feel festive, sorry!) and here's why: ?? Stay ahead of trends (and your competition): Trends can chance really quickly and so can opinion. Tracking this means you can stay proactive and adapt your strategies based on what your audience are thinking at the time. ?? Make data-driven decisions: If you understand customer needs, preferences, and concerns it leads informed decision to make sure you're the go-to choice! ?? Protect & grow reputation: Listening to what you're customers are saying allows you to address issues quickly, manage reputation, and grow customer trust. Understanding how your customers react to what you're doing means you can adjust and ultimately increase popularity, trust and effectiveness. Ready to put it into action? Get in touch and I'll share the BrandFLOW secrets at Flume! #brand #brandtracking #marketresearch #customer #agency #fmcg #smallbusiness #christmas #christmasads

Bit of a different post from us but it’s Autumn Budget week and our MD was on BBC WM BBC News chatting about the impact on SMEs with Sarah Julian. As a small business owner Debbie Newbould was asked her comments on the Budget and what impact the proposed hike in employers national insurance might have. Small businesses are the backbone of Britain and Debbie Newbould thinks that penalising SMEs through stealth taxes isn’t the way forward (and won’t deliver growth in her opinion). ?With Keir Starmer in Birmingham today, Debbie’s message to him is this ?“Pause and think before you put labels on who is a worker and who is a striver” and be honest about the Nation’s financial situation so we can all work through the tax burden together. Check out what Debbie had to say below or head to the BBC sounds website (from 2:12:00) for the full show. We’d love to know what you think as well, how are you feeling about the budget? What impact is it going to have on your business? Is there anything we can do to work together on this? #budget #autumnbudget #SMEs #marketresearch #smallbusiness #bbcsounds #opinion #westmidlands?

We're taking a small break this morning from our usual hustle to celebrate a special milestone birthday in the office! The space is filled with balloons and of course cake for our amazing Emily Hale!????? #birthday #marketresearch #midlands #research

Welcome to the October issue of the Flumeletter. We chat about intuitive goals-based tracking to grow your brand, as well as a brand shiny new Flumeletter segment – ‘Team Spotlights’ Enjoy!

Welcome to the October issue of the Flumeletter. We chat about intuitive goals-based tracking to grow your brand, as well as a brand shiny new Flumeletter segment – ‘Team Spotlights’ Enjoy!