Fluency - Digital Advertising Operating System

Last night Fluency team members slept outside in solidarity with homeless youth in Vermont to raise money for Spectrum Youth and Family Services during their 14th annual Sleep Out . Thanks to the incredible generosity of our friends, clients, and colleagues, we raised over $15,000! ?? This funding will go toward mentorship, skills training, and supportive housing for teens and young adults striving for independence. A huge thank you to everyone who donated—you’re making an impact! ?? While this year’s Sleep Out wasn’t as frigid as last year, Vermont “spring” still kept us on our toes with rain turning to snow by early morning ??. In the words of our VP of Product Management, Dan Sonneborn "the weather was great this year!" ?? Luckily, the team was able to warm up over breakfast at a local favorite, Henry’s Diner ?. Want to learn more about Spectrum’s work and how you can support their mission year-round? Check out their website: https://lnkd.in/gpncR2KR

There's a long-held promise in digital advertising: deliver the right ad to the right audience at the right time and you'll succeed. ?? If only it were that simple. ?? No matter how many staff you hire or how great your campaign playbooks are, nothing seems to help your team get more work done. Join us for a workshop discussion at POSSIBLE on April 28 to learn how two valuable technologies—agentic AI and automation—enable advertisers to overcome the biggest factors impacting scale and operational efficiency: https://hubs.la/Q03cLMMZ0 For instance, what if instead of hiring more people, you "hired" technology to give your current team more resources to deliver on client goals? That's the promise of automation and agentic AI—and it's a promise they can keep. Eric Mayhew, our President and CPO, and Taren King, Director of AdTech at Intuit SMB MediaLabs, will share valuable learnings, use cases, and a practical framework that showcases how ad teams can use a "digital workforce" to expand capacity without adding overhead. Drop your questions about automation and agentic AI in the comments! ?? #POSSIBLE2025

Tomorrow, Fluency team members will spend the night outside to support homeless youth in Vermont. Why? Because every young person deserves a safe place to sleep. Through Spectrum Youth and Family Services' annual event, we join hundreds of community members taking action. This single night of solidarity helps fund year-round essentials: emergency shelter, nutritious meals, mental health support, and career development for vulnerable young adults working toward independence. Looking to contribute? You can support here: https://lnkd.in/eMFdZ62G A heartfelt thank you Tomy Szczypiorski, Jeffrey Pierce, Dan Sonneborn, Andi Casper, Michael Sheridan, Jesse Kowalewitz and everyone participating ?? . Your commitment to community change inspires us all!

Everyone talks about 'working smarter, not harder,' but are your ad operations following suit? ?? Our latest edition of the AdOps Blueprint breaks down actionable steps to make this happen. Here’s a snapshot of what you’ll find inside: ?? The power of?agentic AI?in advertising and how it can autonomously execute strategies, optimize campaigns 24/7, and save your team hours of work. ?? Tips for balancing your programmatic and display media mix without the headache. ?? How to make the most of #GoogleAds Gemini AI features and PMax campaign type.

Did you know that 43% of Amazon shoppers are influenced by ads they encounter off Amazon? That's one of the reasons that Amazon Sponsored Display is so powerful. Amazon Sponsored Display enables you to make the most of Amazon's comprehensive audience data to target consumers both across the Amazon store and on thousands of external sites and apps. It's quickly becoming a critical component of modern multichannel marketing strategies. With Amazon Sponsored Display, you can: ?? Use Amazon's rich customer data to target consumers based on past user activities, interests, lifestyle, demographics, and location. ?? Strategically manage your budget with both CPC and vCPM pricing options. ?? Automatically optimize performance based on your unique objectives, like maximizing reach or driving a specific action. ?? Reach consumers both within Amazon's shopping platform AND across a vast network of external sites. If adding a new channel to your current marketing mix sounds like too much pain for what you gain, automation can ease the operational burdens so you can focus on the wins. Check out the link in the comments to get all the details on Amazon Sponsored Display, including how automation can accelerate channel adoption and scale execution. #AmazonAds

Stop asking AI to analyze—start telling it how to execute ???. Join us next Tuesday for a live webcast with Q&A on strategies for building a digital workforce that supports your ad ops team across critical workstreams. Our own Eric Mayhew and Heather Chevalley will share key learnings from agencies scaling campaigns across search, social and programmatic channels using automation-powered AI.? Book your spot through the? link in the comments ?? ?? Date: Tuesday, March 25 ? Time: 1:00 PM - 2 PM ET

In honor of #womenshistorymonth, we’re spotlighting a few of the inspiring female leaders shaping the future of Fluency. ?? First up is Michelle Arnold, our Head of Talent. Michelle leads the charge on our recruiting and retention efforts, while also fostering our DEIB and wellness programs. Read on for highlights from our Q&A with Michelle. ---------------- Q: "As someone who has navigated this competitive field, how important has mentorship been to your career, and what’s one piece of advice you would give to young professionals seeking guidance?" A: Mentorship regardless of field or industry is invaluable. Mentorship has truly made a difference in my career. Having someone validate or course correct my thoughts has saved time and avoided heartache (or a big headache). My advice to young professionals is to find yourself a mentor and be a mentor. It is important to learn from someone that has gone through what is ahead of you and to share with those behind you. It does not have to be a formal process or time consuming just find someone to trust and be that someone.? I advise everyone to not only understand their individual role but to embrace your company's business goals and understand how you impact success. Remember that every person and every position is important to the company's success. Take pride in your work and always respect your team.? -------------- Q: "For women just starting in the #AdTech space, what advice do you have for breaking through barriers, managing imposter syndrome, or carving out a voice in what's historically been a male-dominated industry?" A: “Anacora imparo” (I am still learning). This is true for everyone; entry level and executives. Be confident in knowing what you know, ask questions?and always admit when you are wrong. State the obvious because what is obvious to you might not be to others.? Regardless of gender dominance, own your space and be confident.?I believe that people have the best intentions so we need to teach one another how we work best together. If that is not the case, it’s best to move on. ---------------- Q: "Everyone has a guiding philosophy or mantra that shapes their approach to challenges—what is yours, and how has it helped you navigate both personal and professional obstacles?"? A: I have a few guiding principles:? - Always see the possibilities in people and situations, not the problems.?? - Be prepared and always know your intent. Are you there to learn, listen, discuss or give/get direction??? - Communicate to win. Always know your audience and how they prefer to communicate. ---------------- Stay tuned for more from our Fluency female leaders all month long! ???

Want to offload those tedious advertising tasks from your overcrowded plate? Imagine having a team of specialized advertising experts at your fingertips, 24/7. With agentic AI, this digital dream team can become your reality. #AgenticAI goes beyond providing broad, narrative-type outputs. Instead, AI agents can find optimizations and then autonomously perform core functions that drive toward your set goals This is a truly transformative way of thinking about—and using—AI in the advertising space. Instead of giving your team recommendations, agentic AI can take things one step further and put its own recommendations into action by executing specific functions. ?? Performance tweaks? Handled. ?? Audience targeting? Nailed. ?? Workflow optimization? Done before lunch. (Oh, and AI doesn't need a lunch break...or sleep, for that matter. It's always working, even when you log off. ??) Best of all, a digital workforce won't replace your human teams. In fact, offloading the tasks that no one wants to do to AI actually gives your team MORE time to do the work they love to do: strategizing, connecting with clients, and generating innovative solutions to problems. Our latest blog digs deep into what agentic AI is, how it's reshaping advertising operations, and tangible ways to make it work for your team. Check out the link in the comments! And don't miss your chance to get your questions answered on this topic from our Chief Product Officer and VP of Growth, you can save your spot here: https://hubs.ly/Q03bLC660

The future belongs to agencies that can harness both data AND creativity. ?? That's why we're thrilled to have our own Mel Lubey and Genette Davis heading to #4AsDecisions2025 in Minneapolis at the end of the month! They'll be connecting with agency leaders on how the right tech can unlock your most valuable asset—human ingenuity—and give your team back time for what they do best: creating breakthrough campaigns. Drop us a DM if you'd like to meet up while you're there, and be sure to register for your pass if you haven't already (it's free!): https://hubs.la/Q03bxyDh0 #CreativityDelivers

When Google launched Performance Max (PMax), it promised a bold new frontier: ads running seamlessly across platforms like Search, YouTube, and Gmail. The appeal? Faster insights and broader reach. The challenge is that PMax craves variation. The key to making #PMax work is you is you need a lot of different assets that the AI can use to experiment with to determine what’s most effective. Feeding the PMax engine can burn through your team's time, straining even the most prepared teams. For example, maybe you’re managing advertising for a quick-service restaurant franchise with 3,000+ locations ?? . Building up a library of images, copy, and headlines for PMax to use for that many locations will take a lot of time, even with AI lending a hand. The solution lies in smart automation. Working together, AI and automation can automate and augment the ad asset creation process. Automation can generate on-brand assets at scale by pulling in approved brand language, logos, or personalization tags like or . (Psst: you can save even more operational time and resources by using a Digital Advertising Operating System to create and launch these assets for every major publisher, not just Google). ?? What used to feel like a mountain of work suddenly becomes a streamlined, scalable process. ??♀? And, best of all, it enables you to get even more oomph out of Google's powerful PMax campaigns. Check the link in the comments for two other growth use cases for #GoogleAds in 2025 ??