Fluency - Digital Advertising Operating System

Planning your podcast lineup for holiday travel? ?? If activating first-party data across your advertising is one of your new year’s resolutions for 2025 you’ll want to tune into “Data Demystified: How to Create a Data-Powered Advertising Strategy” on the AW360 podcast: https://lnkd.in/eGnwCHbJ Featuring insights from our CPO Eric Mayhew and Taren King, Director of Product for Intuit SMB Media labs, it covers: ??The difference between “data-informed” vs. “data-powered” advertising (spoiler alert - they’re not the same!) ??The rise of Clean Rooms and how to decide if your program needs one ?? Automation tools that are making the shift to real-time data-powered advertising a reality for agencies and brands And ICYMI, you can check out the full series on accelerating ad operations (link in comments!) #MarketingStrategies #DigitalMarketing #FirstPartyData

Agencies are in a race for top talent amidst a shrinking candidate pool, with 3 out of 4 advertisers highlighting skill shortages as their main hiring challenge. ??♂??? Meanwhile, they’re striving to prevent burnout among their existing teams while also increasing staff-to-client workloads to boost profitability. How can agencies expand when staffing issues are a constant hurdle? ?? This is where the right tools come into play! Automation and AI are game- changers, helping attract and keep top talent by reducing burnout. They also bridge the growing skills gap by handling complex workflows at scale or conducting data analysis without needing specialized skill sets. Some of the best examples we’ve seen of agencies putting this into practice are: ?The “Coffee Cup Dashboard” - uses automation for a single view of campaign activity across all channels and accounts, allowing strategists to address urgent issues quickly, before finishing their morning coffee. ??? One click reports - automation consolidates data from all channels, accounts, and campaigns, with AI analyzing performance data to reveal opportunities, anomalies, and trends, giving analysts a head-start on client reporting. ??? Blueprints for SME knowledge - translating playbooks for how to build specific campaigns, make performance optimizations based on criteria, or perform a series of steps when certain scenarios arise into digital tools that can automatically perform these steps in a fraction of the time. Interested in more insights and use cases? Check out the link in the comments! ??

Automation streamlines advertising workflows, boosting profitability and competitive edge. So how do you reinvest the time saved from manual tasks to benefit your agency? ?? Here are four ways our partners are restructuring their ad operations to driver better results for clients and more fulfilling roles for their team members!

If you’re still juggling ad budgets with spreadsheets and manual adjustments, you might be wasting 35% of your workweek just on budgeting! ???Budgeting automation can drive better pacing accuracy AND free your team from the hassle of manual tasks. In our latest video, {{linkedin_mention(urn:li:person:39eenOx9OL|Brian McVey)}}, Fluency's Chief Revenue Officer, shares how budgeting automation can help you: 1. Achieve a spend-to-budget rate of 99% (or more) 2. Shift your focus to campaign performance instead of getting lost in budget details 3. Free up resources for strategic initiatives, creative content, and better client relationships It's time to budget smarter, stress less, and boost performance with automation! ??? Check out the link in comments for the essential budgeting tools your team needs in Q4 and beyond.

?? Last night, we celebrated a major milestone for Fluency! The Deloitte Technology Fast 500? has released its 2024 list, and we're thrilled to be ranked at no. 211. ?? This recognition highlights the success of our amazing clients and the innovative strides in the digital advertising space. We're grateful to our incredible client partners for embracing the transformative power of automation, enabling them to achieve more and scale faster. Curious to learn more about the 2024 Deloitte Technology Fast 500?? Check out the official press release via the link in the comments! #Fast500

Break into CTV without overwhelming your ad ops team (yes, it’s possible!) As millions of households “cut the cord” and switch to online platforms, CTV is one of the fastest-growing ad channels, second only to mobile in usage time. For many advertisers looking to reach younger audiences, traditional TV no longer holds the same appeal, prompting a need to rethink how to engage key demographics with personalized experiences. Adding new channels used to mean extra work for advertisers, but automation is flipping the script! Here’s how it helps with key CTV advertising aspects: ?? Efficient Cross-Channel Campaign Management Automation provides bulk management at scale, streamlining campaign tasks like bid adjustments and targeting. This centralized approach reduces errors and accelerates campaign launches, freeing time for strategic initiatives. ?? Enhanced Targeting and Personalization To fully harness CTV’s potential, efficient data utilization is key. Automation simplifies audience segmentation and maximizes CTV data for highly targeted campaigns. As CTV transforms the media landscape, seize the opportunity to connect with streaming audiences in meaningful ways. Discover more in the comments link! ?? #CTV #Omnichannel #Automation #Fluency

Pacing is just the tip of the iceberg when it comes to managing advertising budgets. ???? ?? According to ad strategists, these four budget tasks take up as much as 35% of their day: 1?? Calculating daily spend based on the remaining monthly/flighted budget 2?? Logging into Google, Meta, and other platforms to update budgets across accounts 3?? Shifting funds from underperforming campaigns to high converters 4?? Calculating underspend at month’s end and refining next month's budget (or issuing overspend credits) Does this ring a bell? With the explosion of channels like programmatic and CTV, budget management is more challenging than ever before. ?? More and more advertisers are turning to budget automation solutions for streamlined budgeting processes, fewer budgeting errors, and better outcomes. ?? Check out the link in the comments for more on these cutting-edge strategies! #Advertising #BudgetManagement #Automation #AdOps

'Tis the season....to streamline ad budget management! ??? With record consumer spending on the horizon this year, the holiday season is shaping up to be a fiercely competitive playground for advertisers.?The last thing you need is to miss out on opportunities to maximize client budgets, or worse - burn through budgets on underperforming campaigns with high CPMs. Check out these five tips to set yourself up for holiday season success ?? as well as the link in comments for more holiday advertising tips!

Balancing between underspend and overspend is like walking a tightrope at month's end. It's impossible to hit 100% spend, especially if you're managing hundreds of campaigns for dozens of clients. But why is it so hard? Here are some common challenges we've noticed across multiple industries: ?? Seasonality: Consumer behavior changes throughout the year due to holidays, weather, and other seasonal factors. Adjusting budgets to anticipate (and react to) these changes significantly improves advertising campaign effectiveness—but it's difficult to manage using manual processes. ?? Targeting and audiences: Campaign settings like geo-targeting can affect your advertising budget's efficiency. A narrow setting may limit ad reach, excluding potential customers outside the specified region. You must continuously reassess and expand targeting to maximize exposure. ?? Operational challenges: Managing daily budgeting and pacing is cumbersome at scale. ?? Lack of clear reporting and insight: Agencies running many campaigns often struggle to identify which accounts need attention. ? Ad scheduling: Limiting ads to specific days or times could cause missed opportunities with your target audiences. Analyzing consumer behavior data can help determine the best times to serve ads...but who has time to do that? ?? Misconfigured budgets: Errors in ad settings, such as an incorrect bid strategy or even a "zero spend" campaign that wasn't turned on at the right time, can result in poor performance. Any of these sound familiar? Check out three ways automation can help you address all these daily struggles in our blog post, "What Advertisers Need to Know About Digital Ad Budgeting". Link in comments! #AdvertisingAutomation

With Amazon Ads commanding an estimated 75% of U.S. retail media spend, it’s a strategic addition to any holiday marketing plan ?? . But managing seasonal campaigns across multiple channels can quickly become complex and time-consuming. That’s where automation changes the game! By leveraging automation, you can keep your campaigns timely, relevant, and impactful—all season long. Coupled with Amazon’s rich first-party data and dynamic media placements, you’ll be jingling all the way to success! See how automation can elevate your Amazon Ads strategy this holiday season: https://lnkd.in/dreQPMUv #AmazonAds #HolidayMarketing #RetailMedia #AdAutomation #DigitalAdvertising