Flourish Plant

Excited to share this week's episode! In this episode, I had the pleasure of chatting with Lila Sullivan, Co-Founder of Flourish Plant, an innovative brand transforming the way we care for our houseplants. Lila takes us through the journey of Flourish — from their early days struggling with plant care in NYC apartments to becoming a recognized name in the organic plant care space. ??? Episode Highlights: - Education First: Discover how Flourish invests in educating customers through digital journeys, online communities, and trade shows, ensuring that plant enthusiasts have all the knowledge they need. - Retail and Wholesale Strategy: Learn about Flourish's pivot to target independent garden centers, helping the brand grow through word-of-mouth and retailer endorsements. - Customer-Centric Product Development: Gain insights into how Flourish values customer feedback, leading to major product improvements — like the shift from droppers to cap tops for better usability. Tune in to the episode for a deep dive into the world of plant care and how Flourish is leading the charge in making plant care accessible and effective for everyone. ???? ?? https://lnkd.in/gyjvMvEz #AboveTheFold #Podcast #PlantCare #FlourishPlant #CustomerJourney #BrandDevelopment #Sustainability #Innovation

Flourish is growing - Flourish Plant Food is now available at Whole Foods Market across the Eastern Seaboard. As of today, we’ve launched in 227 new stores! You can now find us in five WFM Regions, from Maine to Florida and across the Southwest to Texas! Grab some of our award-winning organic houseplant fertilizer to help your plants flourish this fall! ? A giant thank you to the Whole Foods team. After launching in TX, LA, AR, and OK this spring as the first fertilizer carried by WFM in over a decade, we are honored to expand into new regions and grow with the Floral team! It has long been our dream to offer better-for-you plant care products at Whole Foods Market to complement their incredible assortment of houseplants and seasonal plants! ? Please grab some Flourish Plant Food at your local Whole Foods, send us photos, take before/afters of your plant flourishing (we can’t wait to see the transformations), and please tell all your plant-loving friends to check out Flourish! Find your local store https://lnkd.in/gxjtQzpe CC: Lila Sullivan Kate Ferguson Aisling Griffin Jason Jones Kelly Spillane Aurora Porter Jennifer Cobb Moynihan Christine Mei

Great conversation with Sarah Al-Shaikh, M.S. from KXAN discussing Flourish Plant in Whole Foods Market recently! Grateful for the support from WFM and Austin's local media in shining a light on local businesses like ours. Check out the article here: https://lnkd.in/gSsk4wCU #LocalBusiness #WholeFoodsMarket #AustinMedia

Honored to be pitching Flourish Plant at the Women Founders Network Fast Pitch competition this October in Los Angeles alongside some incredible female consumer products and technology founders. It has been a huge goal of ours to participate in THIS pitch contest and keep growing our network on the West Coast! Y'all know I also love a microphone!! If you will be in LA on Oct 29th, please join us to cheer on Flourish! And if you know any houseplant lovers out West, please send them our way - excited to keep sharing about Flourish Plant as we keep growing ???? Thank you to Laurel Mintz for the continued support and Heidi Hubbeling Leach for the suggestion to apply last year! https://lnkd.in/grFqcBgR

?? Congrats to the Top 20 finalists for this year's NIQ Founders Pitch Slam! Among the hundreds of applications we received, these emerging brands stood out for their innovations that are revolutionizing the CPG landscape. Next, we are looking forward to hearing their virtual pitches as we get ready to bring the grand finalists to this year's #C360 in Phoenix. ?? Who will take home this year's grand prize? Find out with us LIVE! https://lnkd.in/gtvkQZyC #NIQFoundersPitchSlam #TheFullView CROSSMARK BASES NIQ Brandbank

So thrilled to share that Flourish Plant Food is available in Whole Foods Market across TX, LA, OK, and AK! Find our organic houseplant fertilizer in the floral section. It feels like such a dream to launch in one of our favorite stores! If you are in the southwest region, grab a Flourish Plant Food and let us know what you think!

Flourish Plant Food is LIVE in San Diego at the amazing Jimbo's Naturally! Find Kate and Lila at the Jimbo’s stores this weekend… you may also find a newly released product ???? More to come! Jimbo’s Pop Up Schedule: Saturday 2/24 Escondido 11-1 Carlsbad 2-4 Sunday 2/25 4S Ranch 11-1 Carmel Valley 2-4

Our Flourish team has grown! We’re excited to announce the official welcoming of our first full-time employee, Aisling Griffin! As Brand Assistant, Aisling is working closely with our Co-Founders on all of the Flourish business needs. She already has become such an essential part of our team and we’re thrilled to have such a talent! Welcome to the Flourish community, Aisling!

We're back from a whirlwind 2 weeks at some our favorite trade shows - Mid-Atlantic Nursery Trade Show (MANTS) in Baltimore and Florida Nursery, Growers & Landscape Association (FNGLA)'s show TPIE in Ft. Lauderdale! A few highlights: ?? We are live in 150+ doors nationwide (crossing that 200 mark soon!) ?? We previewed an exciting new SKU that will be launching March 1st with awesome feedback ?? Won an award for product innovation for the SECOND YEAR IN A ROW at TPIE ?? Kate and Lila hosted our amazing independent retailers for a happy hour in Florida, it was so much fun to celebrate our shared growth! ?? Connected with industry leaders about some exciting upcoming partnerships (more to come...) A big thank you to our team - Aisling Griffin, Lila's fabulous mom Callie, and our greatest cheerleader/first retailer Bree Clarke of the Plant Project! And wonderful to see friends like Katie Dubow, Kim Lohmolder Brown, Chad Massura, Marshall Dirks, Chad Harrison among many, many others!