FloristWare

Its amazing to see what we're capable of when we work together ?? Thank you to all the volunteers, committee members and event chairs for processing 1000s of #flowers for the #GLFEE this weekend ?? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Ever heard a client say: "I need flowers delivered to here, and I have $x to spend ?? Which leaves you to do tricky math to see how how much product they can get ?? The Budget tool in FloristWare makes this easy ?? The customer tells you how much they have to spend and FloristWare automatically backs out any sales taxes, service charges, delivery fees and fixed-price add-ons so you can see exactly how you will have for the fill to value part of the order ?? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Hope your coolers are empty, your feet are up and you get to enjoy the rest of the weekend with your loved ones ?? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist #valentinesday

THE END IS IN SIGHT! #ValentinesDay is almost over for another year. Until then Neville can relate to some of your seasonal frustration ?? We hope you had a successful week and can enjoy the weekend ahead ?? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Over the Valentine's period your drivers, many of them temps, will be the face of your business to countless potential new customers ?? Neville MacKay of @mymothersbloomers has some ideas on how to make sure they can represent you in the best possible light ?? And if you have any thoughts on hiring temp drivers or cautionary tales you'd like to share we would love to hear in the comments ?? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

If someone bought Valentine's Day flowers from you last year they are likely to do it again this year, but you can't take it for granted ?? The bottom line is that your customers are always more important to you than you are to them and you need to do the work because: ??They might see an ad from another retailer and choose something other from flowers. ??If they search for Valentine's Day flowers they will likely see links to other flower shops. Even if the search specifically for your shop – and you can't assume that level of intent – they are likely to see ads from order-gatherers first. Including some masquerading as your shop ?? That is why you need to reach out to anyone that has bought from you before and stress that you are standing by and ready to serve them again ?? Hopefully your POS makes this easy and profitable. If not we'd love to talk ??? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Looking for a way to stand out to your customers on #ValentinesDay - get inspired by Vivian Liu of @arbutusflorist and her creative way to wrap your roses ?? Remember to have your customers tag you in their photos of them when they share these unique rose wraps on their socials ??? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

Turns Valentine's Day Customers Into Regular Customers Over the next few weeks you will be dealing with countless people that are only used to sending or receiving flowers once or twice a year. Almost every single one of them has the potential to be a long term repeat flower buyer... if they are impressed by you and what you do. Show them that sending flowers is joy, not an annual obligation. Help them understand that flowers aren't just for Valentine's Day and Mother's Day, prove that you are great to work with and help them see you can solve so many gift giving challenges and you won't have to wait a year to see them again.

2 Key Steps To Encourage Advance Orders At Valentine's Day Want your customers to order early? You're going to have to make them. Step 1: Give Them A Reason ?? ? Fear of missing out is always a powerful motivator. Reinforce that customers should order early to guarantee availability. ??People love free. Offering something free, even something really small like a premium card, is a more powerful motivator than a discount of similar value. ? If you have a loyalty/incentive program offer bonus points to customers that order early. ? Discounts hurt your profits much more than a small freebie or bonus points and should be a last resort. Step 2: Let Them Know ?? ? Mention your incentive on every call, on every receipt/invoice/statement and in your email signature. ??Actively reach out to your customers. If they ordered from you last Valentine's Day they are likely to again this year. ? Consider more aggressive options like bulk email to larger groups of customers, including those that have not purchased for Valentine's Day before. We hope you have (and survive) a profitable Valentine's Day season ?? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist

#RedRoses are everywhere right now ??so you might want to stand out from the crowd with this beautiful arrangement from Brenna Quan that says #ValentinesDay ?? #floristware #floraleducation #floralsoftware #floristry #floraldesigner #pointofsale #floraltech #floristofinstagram #localflorist