Hot tips on scoping out the market and your competition ??
How do you stay up on competition? ?? A passive yet practical guide to small business market research: 1. Start a new social media account on platform of choice. Only engage with relevant content, keep your algo “clean”. 2. Start receiving relevant ads to competitor lead magnets. ?? *hot tip* start a freebie / sign up email to send everything to. 3. Observe and digest. Then keep track of all the really good, really high value freebies to reference later. *Industry reports from reputable resources are gold for social media statistics and quotes.* 4. Pay attention to how they feed you into their sales pipeline, their offerings, their onboarding welcome journey, etc. 5. Take the little nuggets away and apply as you see fit. But most importantly, figure out ways to smash the status quo and differentiate yourself! How can you do it better? ?? How do you conduct market research? I’m deep in it myself right now. Share your tips for me below! ???? #marketresearch #competition #research #branding #customerexperience #design
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