FLIGHTSTORY

My work got featured in The Sunday Times Last weekend, the tools that I've been developing at FLIGHTSTORY got a mention in a profile of Steven Bartlett. Building Guest Radar and Show Radar has been one of the most challenging and rewarding experiences. What started as data science projects quickly evolved into full-stack development challenges that pushed me to rapidly expand beyond my comfort zone into frontend frameworks, cloud infrastructure, and modern web development. I'm grateful to work at a company where "that's not my job description" doesn't exist. The pace and urgency at Flight Story creates an environment where you either grow rapidly or get left behind - there's no standing still when you're building tools that need to deliver immediate value. That kind of environment isn't for everyone, but for those who thrive on practical problem-solving and rapid growth, it's ideal. Looking forward to seeing what we build next. https://lnkd.in/eG-idrKd

The next generation of CMOs will come from today’s Social Media Managers. Last night, we gathered 40 of the brightest social media minds in Manchester to talk about where this industry is heading. We weren’t just talking about platforms, algorithms, or engagement rates. We were talking about power shifts. Because social media is no longer just another marketing channel. It is the connection point between a brand and its audience. It’s where reputations are built, narratives are controlled, and communities are formed. It’s where demand is created BEFORE a single product is sold. For decades, marketing operated like a pipeline: push out a message, drive a conversion, measure the ROI. But now? Every company is in the business of media. Whether you’re selling software, sneakers, or smoothies, every company has to focus it's effort on media because it's the only way to be relevant in an attention-scarce world. In other words, the 'funnel' has changed. We're no longer obsessed with conversion, we're focussed on capturing attention. And if you're able to retain attention, you shouldn't have to worry about conversion. And the people who understand this better than anyone? The ones running your social. They’re not the last step in the process - the ones who take assets and push them live or 'make it go viral'. They’re shaping narratives, building communities, and architecting brands. They’re the connective tissue between a company and its audience, the ones who understand where the conversation is moving before the rest of the business catches up. They think in story arcs, engagement loops, and retention strategies. They know how to build trust at scale and turn a brand into a movement. And if attention is the most valuable currency in business today, they’re the ones holding the purse strings. The real question isn’t whether social media managers deserve a seat at the table. It’s a question of how long before they're leading it. Thoughts? - - - ?? Manchester, it was a pleasure to bring FLIGHTSTORY to your city to facilitate the conversation. Where should we head next?

Yesterday evening I had the pleasure of attending an event held by Grace Andrews : brand director at The Studio FLIGHTSTORY and media marketing genius behind The Diary Of A CEO . I found it an incredible opportunity to not only learn from her own first-hand knowledge, but also hearing from video recordings of other leading figures in the world of social media, including Steven Bartlett himself. We got to learn about the future of social media, and the ever evolving and important role of the social media manager in leading change. It was such an insightful evening, full of exciting, stimulating conversations with other creative and inspiring talents in the room. I loved getting to know other professionals in the world of social media, and hearing about their expertise knowledge and advice for getting into it more. Social media is something I am so fascinated and interested by, and to be surrounded by a group of industry ‘disruptors’ leads to food for thought on how we can utilise it to make a lasting, positive impact in society. I am so grateful for the opportunity to have attended, and look forward to more in the future! #flightstory #flightfund #diaryofaceo #stevenbartlett #disruptors #socialmedia #socialmediamanagers #chiefmarketingofficers #media #pr #disruptors

TOMORROW’S CMO’S ARE TODAY’S SMM’s ?? I had the pleasure of spending last night with the wonderful Grace Andrews and the FLIGHTSTORY team so of course jotted down a few key takeaways for my friends in social (and beyond!) 1. Obsess over capturing attention not just conversion. Everything else will fall into place if you can maintain the most expensive thing in someone’s life - their time ???? Create the scroll-stopping content!! 2. Focus on what the people want. Viral content is no longer a fluke or something out of your reach. You should be always testing and learning new strategies that will reach the millions. Organic social is free. Experiment, explore, build. 3. Build a team that allows you to be fast and very reactive to trends etc. Keeping up to date with general media can give you that competitive advantage. Community, attention, retention - the 3 key words of the night. As the social media manager, you are the connector. You bring the community to the business. Listen to them, learn from them and feedback this important information to your team. Social first always! ???? Thank you all for a brilliant night ?? #flightstory #cmo #smm #manchester

Starting the week as we mean to go on! Oliver Hood and I had a great time last night as we attended FLIGHTSTORY’s “SMM to CMO” event. Some really great points were highlighted including the importance of personal branding, the ever evolving ways of connecting with audiences and that organic social is more important than ever! My personal favourite nuggets of information were: ???? 70% of people who follow brands on social media have explicit plans to purchase from them either soon or in the future. ??? 38% of people have already purchased from brands that they follow. ??87% of gen z and millennials have made a purchase in the last 12 months based on organic social posts from brands. All in all a great evening - and of course we had to finish it off with some vietnamese comfort from Pho Cue! Highly recommend this place if you’re ever in Manchester ???? HUUD Digital #Networking #SMM #DigitalMarketingAgency #FlightStory

Last night I attended FLIGHTSTORY's exclusive 'Social Media Manager to CMO' event hosted by Grace Andrews. The evening revolved around one big questionAre SMMs the future CMOs? ?? The conversation started by asking, "What does a Social Media Manager do?" Well, here's the evolution of how the role has changed: - It's no longer "just stick it up on the platform" to now owning the strategy, understanding the tone of voice and ensuring messaging resonates - The sole focus is no longer on conversion, we're obsessed with capturing attention - Data driven? Absolutely, SMM's read the numbers, learn and adapt from them - Constantly building their personal brands through 100s of LinkedIn posts, conversation starters with new people and attending networking events across the country - The ability to understand social is central to how content and marketing is evolving So, next time someone says "do you just post on social?" Say you're the 'connector', wearing multiple hats and driving strategy ?? #socialmedia #smm #digitalmarketing #networking #flightstory #events

?? TOMORROW’S CMO’s ARE TODAY’S SMM’s ?? Had an incredible evening with Grace Andrews & the FLIGHTSTORY team diving deep into all things social. So many great insights, but here are the biggest takeaways: ???Social media managers aren’t just content creators—they’re the bridge between brand and audience.?We connect communities, shape conversations, and turn engagement into lasting relationships. 1???Attention first, conversion second?– Time is the most valuable thing someone has. Capture attention first; if you can stop the scroll, you can start a relationship. ?? 2???Viral isn’t luck—it’s strategy?– The best brands don’t wait for a viral moment; they create the conditions for it. Testing, learning, and adapting should be second nature. 3???Speed wins?– Social moves fast. Brands that react quickly to trends, culture, and audience insights will always have the edge. Build a team that thrives on agility. and finally: ???Think social-first. Be the connector. Thank you all for an amazing night—and the sweets were definitely a bonus! ????

At age 10, I started my first business selling artwork I bought & upsold to people on my street. At 16 I was running a makeup business. At 20, I launched my first e-commerce brand Laguna Lashes, which won a Global Green Beauty Award and successfully raised grant funding. At 23, I took the leap to leave my start-up & join Steven Bartlett & The Diary Of A CEO to grow their product based businesses. At 24, I launched The Conversation Cards and The 1% Diary with Steven Bartlett & FLIGHTSTORY - where we are building the next generation of Creator Ventures?? Fast forward to last week… I spoke at Google about the power of AI and how it is redefining the way businesses are built and scaled ???? It truly felt like a full circle moment. From starting my first business from my kitchen table, to speaking in front of over 250+ women about how AI will impact the next generation of startups. A huge thank you to Lauren Ingram & Next Big Thing for having me and for creating the space for these important conversations to be had. There’s no doubt about it: AI is transforming the way businesses are built. The companies that lean in, will be the ones that win. Do you agree???

The very best social and content teams in the world, the ones everyone shares, talks about and admires, all understand this ???? Some of the best ideas never make it into the world - not because they weren’t good enough, but because they took too long. Content moves fast. Trends come and go in hours. And if you’re still waiting on assets, resizing, or adapting content for multiple platforms. By the time you’re ready to post, the moment has passed. That’s why speed isn’t just an advantage - it’s a necessity. At FLIGHTSTORY, we’ve built chart-topping shows by making speed our superpower. Our team needs the ability to create and adapt content instantly, without waiting on a designer every time we need a quick edit. That’s why tools like Adobe Express have become part of our DNA. When everyone on the team - regardless of design skills - can quickly resize, edit, and adapt content in minutes, it changes everything. Oh, and it’s completely free. Content teams that can move fast don’t just keep up - they lead the conversation, and get everyone talking too. Be honest, is your team actually built for speed?

High-performing on the outside, struggling on the inside? You’re not alone. In our very first episode of Science & Soul, Dr. Judith Joseph MD MBA - award-winning psychiatrist, researcher, and author of High Functioning - breaks down what it really means to thrive, not just survive. You're going to learn: ?? Why some of the most "successful" people are the most burned out ?? The hidden cost of pushing through stress instead of managing it ?? How to bridge the gap between the research and your happiness You might think you’re fine. Getting by. But have you just adapted to a lower level of functioning? We see you. Welcome to our first ever episode of Science and Soul. We're so glad you're here. Search 'science and soul' on youtube, or wherever you get your podcasts, to listen and watch right now.