When most businesses talk about SEO, they’re usually referring to their website. But did you know that video SEO is just as important? Here’s why:
YouTube is the second largest search engine, right behind Google, and often, videos show up in the top results of Google searches. In fact, 32% of people report using YouTube to find answers to their questions online, with Millennials (48%) and Gen Z (45%) leading the way (source: HubSpot).
As business owners and marketers, it’s crucial to optimize your video content by:
Using relevant keywords in your video scripts, titles, descriptions, and tags.
Properly transcribing videos for SEO purposes and for accessibility.
Video is a powerful tool, and with the right SEO strategy, you can ensure it reaches your target audience effectively.
Curious if your video content is optimized for search? Let’s chat! Reach out if you want to ensure your videos are working as hard as your website to get found. Flex Media is ready to help you take your video strategy to the next level.
#VideoMarketing #DigitalMarketing #ContentStrategy #SmallBusiness