Fletcher Marketing Communications

If your financial services firm isn’t clearly communicating its value, you’re losing business. Unclear or complex messaging makes potential clients skeptical, causing missed opportunities and stalled growth. In a competitive industry where trust and expertise matter, weak messaging leads to lost revenue and weaker client relationships. It’s a problem you can’t afford to ignore. Learn the biggest messaging challenges in B2B financial services—and how to fix them.

The financial industry speaks its own language—complex, fast-moving, and often misunderstood. We speak it fluently. At Fletcher Financial Communications, we specialize in public relations and marketing solutions built exclusively for small to mid-sized financial businesses and startups. Born from our nationally recognized firm, Fletcher Marketing Communications, we know that generic PR firms don’t cut it in financial services. You need a partner who understands the intricacies of banking, FinTech, insurance, investment banking, and commercial lending—and how to turn that expertise into growth. From?integrated communications and lead generation to media relations and thought leadership, we help financial brands build authority, drive engagement, and stay ahead in an evolving market. If your firm is ready to?elevate its voice, sharpen its story, and lead with confidence, we’re ready to help. Because in finance, the right message isn’t just important—it’s everything.

Fletcher Financial Communications, a strategic spinoff of our firm, has officially launched, providing specialized public relations and communication services to small to mid-sized financial businesses and startups. With expertise spanning commercial banking and lending, insurance, accounting, wealth management, FinTech, and more, Fletcher Financial Communications delivers tailored B2B public relations strategies that empower financial industry clients to grow their brands and strengthen their market presence. Read our press release to learn more.

Your Marketing Message Sucks (But It Doesn’t Have To) ?? Let’s be real—if your message isn’t clear, compelling, and actually speaking to your audience, you’re just adding to the noise. Mastering your marketing message is the difference between blending in and standing out. In our latest blog, we walk you through -? ?? Craft a message that grabs attention and converts ?? Speak directly to the people who need what you offer ?? Cut the fluff and get straight to the impact Stop confusing your audience. Start owning your message.?

?Exciting News! Fletcher Communications is growing, and we’re thrilled to welcome Jayleigh Fisher-Wesley and Melanie Vasquez Russell to our team! ?? Jayleigh, our new Account Coordinator, brings expertise in media relations, content creation, and social media strategy. Currently pursuing her B.S. in Public Relations at the University of Tennessee, she has worked with brands like Altar’d State and JMG Public Relations, helping them build strong audience connections. ?? Melanie, an experienced journalist and digital strategist, has spent 14 years in newsrooms as a reporter, photographer, editor, and digital producer. A Baylor University alumna, she has received industry recognition for her impactful storytelling and media expertise. We’re excited for the fresh insights, creativity, and expertise they bring to our agency. Join us in welcoming them to the Fletcher Communications family! ?? #FletcherComms #PublicRelations?

The Social Media Landscape is Shifting—Is Your Business Ready? TikTok may be making headlines, but social media uncertainty is bigger than any one platform. Businesses must think beyond trends and focus on long-term strategies to stay visible, relevant, and resilient. In our latest feature for Business Partner Magazine, Fletcher Communications explores how brands can future-proof their digital presence, ensuring they stay connected with their audiences—no matter how the algorithms change. Key takeaways: ? Build a strong brand beyond social media ? Diversify your digital footprint ? Stay adaptable in a shifting landscape Read the full article here:?https://lnkd.in/ew9vGQhx #SocialMediaStrategy #FutureProof #DigitalMarketing #BrandResilience #FletcherComms

Each year our client, Hand UP for Women hosts its largest fundraising event of the year, its Gala. This year's theme is "From Here to Eternity" where the red carpet is being rolled out for a Hollywood level event at the Grande Event Center. We are honored to see the selfless acts of this non-profit in action where leaders shine a spotlight on all the people who help this women's organization grow and prosper. For more than 20 years Hand UP for Women has helped more than a hundred women who felt lost and hopeless become productive members of society through its year and a half long program of character growth, career development and Bible studies. If you'd like to join in on the fun click the link to learn how you can be a part of the change or you can make a donation. https://lnkd.in/eRPRyJzK #Gala #Event

We recently had the privilege to attend Blount County's on the Hill. This conference in Nashville gave us the opportunity to meet with other local business leaders to learn about all the amazing things happening in our area. Special thanks to our clients - Blount Partnership, for including us in the event.

PR & Media Relations Are Evolving. Are You?? The media landscape is shifting.?Newsrooms are understaffed, and journalists are looking for?ready-to-go content?to help them tell stories faster. This is where video becomes a PR game-changer. At?Fletcher Communications, we know that great storytelling is the key to earned media. Providing video assets—whether it’s b-roll, expert soundbites, or short explainers—doesn’t just increase your chances of coverage. It helps control your?brand’s message?before the story ever airs. ?? Want to know how video can elevate your media strategy? We break it down in our latest blog with our video production friends at @BigSlateMedia? ?? How are you integrating video into your media outreach? Let’s discuss. #MediaRelations #VideoStrategy #FletcherComms

Elevating Brands, Expanding Reach "Fletcher has elevated our brand to the next level, successfully reaching new target audiences and boosting brand awareness. Their team is quick-thinking and consistently implements seamless strategies to ensure we effectively tap into all markets." — Alexa Johns, Blount Partnership At Fletcher, we don’t just develop strategies—we deliver results. Ready to amplify your brand’s impact? Let’s connect. www.fletchercomms.com #BrandStrategy #FletcherComms