Flerish Hydration

This past weekend, Flerish Hydration was everywhere at Rolling Loud Festival, making sure thousands of festivalgoers stayed refreshed while experiencing one of the biggest hip-hop festivals in the world!! We made a major impact across the festival: ? Thousands of bottles SOLD at concession stands, proving that Flerish was the go-to hydration choice all weekend. ? 1,500+ bottles sampled, with our street team engaging fans and introducing them to Flerish across the festival grounds. ? 30 main stage ad placements, putting Flerish in front of 70,000+ fans throughout the weekend. ? Backstage for artists, keeping performers and their teams hydrated behind the scenes. ? Exclusive VIP activation, where influencers and festival guests could lounge, interact with the brand, and experience Flerish firsthand. ? Flerish stocked in the Rolling Loud Club, the festival’s highest ticket tier, ensuring it was available at every table. From concessions to VIP and backstage, Flerish was a festival must-have. This was a huge win for us, and it’s just the beginning. We would love to continue sponsoring festivals! Let us know which festival you want to see us at next! #RollingLoud #FestivalHydration #StayRefreshed

We are excited to announce that Flerish Hydration has partnered with Rolling Loud Festival in Los Angeles this weekend! This collaboration highlights the importance of hydration and wellness in high-energy environments because staying refreshed enhances the experience. Festivalgoers can find Flerish at all concession stands throughout the event, ensuring they stay hydrated while enjoying the music. We are also sponsoring the Rolling Loud Golf Tournament, bringing hydration beyond the festival grounds and into the Rolling Loud community. Flerish will also be on stage with the artists, and our activation team will be on-site engaging with festivalgoers, ensuring everyone stays fueled and ready to experience the festival at their best. “At Rolling Loud, we are always reminding fans that staying hydrated is a must,” say co-founders Matt Zingler and Tariq Cherif. “So it only made sense to team up with Flerish Hydration to keep fans fueled all weekend long. It’s all about balancing the energy of the festival with taking care of yourself.” This partnership reinforces that wellness and enjoyment go hand in hand. It’s not just about the music; it’s about feeling great while celebrating life. Read more: https://lnkd.in/gD2_jvMy #Hydration #RollingLoud #Festival #EnhancedWater #Experience #Wellness

?? We are excited to share Flerish's story with our LinkedIn community! 1?? The Story FLERISH was born out of a need for something better. For our Co-Founder Avery Johnson Jr., being a lifelong basketball player meant enduring traditional sports drinks that were unhealthy, overly sweet, and unsuitable for all-day hydration. The vision for FLERISH was simple: create a clean, refreshing drink that supports everyday wellness. For Nicholas N., FLERISH continues his family’s legacy in the beverage industry. His father founded Perrier North America and Great Waters of France (now BlueTriton), shaping the bottled water market. With a deep appreciation for this heritage, Nick saw the opportunity to create a healthier, functional beverage that doesn’t compromise on taste. 2?? The Category FLERISH is carving out its space in the “enhanced water” category. Neither a traditional sports drink nor just water, FLERISH offers a functional hydration solution that bridges the gap between fitness and everyday life. 3?? The Product FLERISH is a 35-calorie, watermelon-based hydration drink packed with essential vitamins and electrolytes. It’s free from artificial sweeteners and harmful chemicals, making it the clean, refreshing choice for all-day hydration. 4?? The Team FLERISH is led by a powerhouse team with expertise from industry leaders like Perrier, PRIME, Celsius, and Body Armor.. The Team is leveraging their collective experience to bring FLERISH to key distribution channels and position it as the go-to drink for enhanced hydration. FLERISH is more than a drink—it’s a movement to empower everyone to live fully, stay active, and achieve their best. Together, let’s redefine what it means to truly "Flerish." #FLERISH #EnhancedHydration #BetterForYou #RedefineHydration #CPG

What started as a vision to create a better hydration solution for Gen Z and Alpha has quickly turned into a movement. When Nicholas N. and I founded Flerish, we wanted to create a hydration product that not only delivered on functionality but also offered incredible taste. We began with familiar flavors like Mixed Berry and Pineapple to resonate with the market, and then introduced Passionfruit, a unique and refreshing flavor that stands out in the hydration space and is quickly becoming a favorite. Inspired by Nick’s father, Bruce Nevins (who founded Perrier North America and revolutionized the bottled water industry), we are on a mission to do the same for the hydration category, with a fresh perspective. Flerish officially launched in Q4 2024 at ComplexCon, a cultural hub for innovation. We are proud to have shared over 3,600 samples and received incredible feedback from new fans of the brand. Since then, we’ve been hard at work: ? Partnering with major events, Adidas LA, the Honolulu Marathon, Art Basel Miami, Hoopfest in Dallas, and Youth Baseball events in Vegas. ? Launching on Amazon and TikTok Shop, enabling us to bring our product to customers nationwide. ? Building momentum with distributors in Southern California and progressing toward regional retail rollouts in 2025. ? Planning additional flavor launches with R&D already underway. And now, we are excited to share the next phase of our journey: Flerish is raising its seed round! Our friends and family round is complete, and we are ready to scale even further. We have a great team in place that includes former executives from PRIME, Celsius, Perrier and Lemon Perfect. If you are interested in joining us on this journey or want to learn more, please reach out! #Flerish #Fundraising #FunctionalBeverages #CPG #insurgentbrand

?? FLERISH Officially Launches at ComplexCon 2024! In November, FLERISH made its debut at ComplexCon, one of the most influential cultural events at the intersection of streetwear, music, and lifestyle. It was the perfect stage to introduce our brand to trendsetters, innovators, and tastemakers. Here are the highlights from the event: ? Over 3,000 samples distributed ? Valuable feedback validated FLERISH’s vision as a functional hydration product seamlessly fitting into wellness-oriented lifestyles. ? Created social awareness and engaged attendees through on-site interviews, fostering meaningful conversations about FLERISH and its mission. This debut didn’t just introduce our brand – it positioned FLERISH as a disruptor in the hydration and functional beverage market. We’re just getting started, and the energy is electric! Check out our event highlights on Instagram and stay tuned as we continue to grow. #FLERISH #ComplexCon2024 #HydrationReimagined #CPG #insurgentbrand

?? FLERISH Officially Launches at ComplexCon 2024! In November, FLERISH made its debut at ComplexCon, one of the most influential cultural events at the intersection of streetwear, music, and lifestyle. It was the perfect stage to introduce our brand to trendsetters, innovators, and tastemakers. Here are the highlights from the event: ? Over 3,000 samples distributed ? Valuable feedback validated FLERISH’s vision as a functional hydration product seamlessly fitting into wellness-oriented lifestyles. ? Created social awareness and engaged attendees through on-site interviews, fostering meaningful conversations about FLERISH and its mission. This debut didn’t just introduce our brand – it positioned FLERISH as a disruptor in the hydration and functional beverage market. We’re just getting started, and the energy is electric! Check out our event highlights on Instagram and stay tuned as we continue to grow. #FLERISH #ComplexCon2024 #HydrationReimagined #CPG #insurgentbrand