福莱

One year ago, we analyzed how AI, the Metaverse and NFTs were trending in public discourse. AI was already taking off like a rocket ship, thanks to customers getting their hands on the technology and seeing a new future unfold one answer at a time. Now, Seth Bloom and Caitlin Teahan have re-run the numbers. It’s no surprise that AI still dominates, but what stands out is its accelerating impact on the communications industry. AI isn’t optional—it’s a strategic imperative. This means new rules to live by for communicators: ?? Leverage AI-powered analytics and automation. ?? Experiment with AI-generated content. ?? Stay agile as AI evolves. See the trends we’re tracking that prove AI isn’t hype—it’s a necessity for all communicators: https://fh.pr/T3am4 #AI #Marketing #Communication #FutureOfWork

Thrilled that we’ve made the Global Agency shortlist for the PRWeek 2025 Global Awards. Winners will be announced in May. Congratulations to our network of communications experts around the world ??! Read more about the awards here: https://fh.pr/CPTCi

200 participants. Dozens of bold ideas. 2 hours to build. On February 25, we hosted our first-ever global GenAI hackathon—a momentous step in how we explore, experiment and push the boundaries of AI in communications. We brought together nearly 200 colleagues from across the world, harnessed the power of diverse skill sets and tackled real-world challenges. The goal? To build solutions, not just brainstorm them. In just two hours, teams harnessed the power of AI tools to prototype ideas that transform the way we work, create and collaborate. This wasn’t just about technology—it was about mindset, innovation and action. Huge thanks to everyone who participated and made this such a dynamic, inspiring experience. This is just the beginning. #GenAI #Innovation #Hackathon #AIatWork

Heading to #MWC25 this year? Our Claudia Bate predicts the key tech trends that will drive conversation at the show, including #AI, #6G, #cybersecurity and #sustainability: https://fh.pr/bNftn. Our FleishmanHillard team will be advising clients on their communications strategies as developments unfold on the ground in Barcelona. Hope to see you there! ??

In a complex world, country reputation matters more than ever. Our new International Affairs study “Achieving Outsized Impact: Country Reputation in a Disrupted World” examines the drivers to build and protect perceptions of countries through better communication.? ? With growing questions about the ability of the world’s largest countries to solve global challenges, the opportunity for mid-sized and smaller countries to have a greater role on the world stage is clear.?? ? The potential outcomes? More effective diplomacy, greater trade and investment, stronger action on sustainability and closer cultural connections.?? ? Click the link below for more and to read the full report.? ? #internationalaffairs #nationbranding #countryreputation #softpower #FDI #geopolitics?

Remaining agile and responsive is key for corporate communicators navigating changes to U.S. trade policies. Check out our guidance for addressing challenges while proactively building trust and credibility with stakeholders: https://fh.pr/9dUun

#CES2025 is in the books! Our Matthew Caldecutt reflects on what strategies made products stand out and what brands should be considering going forward: https://fh.pr/wKJGJ

Join us in welcoming Madhulika Ojha, the new managing director of our India operations! Madhulika will oversee the strategy, operations and growth of our India offices. Read all about her appointment here: https://fh.pr/R9XuG

Amid a geopolitical context marked by challenges, polarization and power fragmentation, our Ana Domingues takes a look at the role the Global South can play in the environmental agenda. Get her thoughts, fresh from #WEF25, here: https://fh.pr/jIvTS

Our Shameek Bose M.P.A. shared his thoughts on embracing the female customer at The Female Quotient during #WEF25 earlier this week.?