Innovid is now the official name for Mediaocean's global ad tech business, following our merger. This marks Innovid as the industry's most powerful independent advertising platform, providing omnichannel AI and automation across creative, delivery, measurement, and optimization. Read more at: https://lnkd.in/gydhQ9GM #AdTech #TeamMediaocean #Innovid
Flashtalking (Merged with Innovid)
广告服务
New York，NY 17,573 位关注者
Flashtalking unleashes the power of creative in advertising to make media work better.
关于我们
Flashtalking unleashes the power of creative to make media work better. As the leading independent ad tech stack for relevance and activation across all digital marketing channels, our technology bridges the gap between creative and media. We provide automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. We enable personalization to ensure the most relevant and impactful brand message reaches the right consumer at the right moment. And we deploy intelligence for a deep understanding of what messages are resonating with different audiences and environments with granularity and transparency of data. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, and Retail Media channels. And we integrate with existing technology stacks to optimize campaigns through DSPs, DAMs, ad servers, verification providers, measurement tools, and more. As part of Mediaocean, Flashtalking is tied into the ad industry's core system of record for planning, buying, and billing.
- 网站
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https://flashtalking.com
Flashtalking (Merged with Innovid)的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2001
- 领域
- Ad Serving Platform、Tracking & Analytics for Online Marketing、Innovative creative technology and production tools、Advanced targeting, Dynamic Ad 'DCO'? Technology, Rich Media & Video Ad Formats和Ad Server
地点
Flashtalking (Merged with Innovid)员工
动态
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Flashtalking (Merged with Innovid)转发了
A week ago today! #MarketectureLive Who would have thought the industry needed another #adtech industry conference? Ari Paparo that’s who! And he crushed it. Also love me some AdTechGod ?? Check out the fireside chat with Ari, Grant Parker and me talking about the #NewInnovid and other key trends in the space. Will drop the link in first comment below. ?? #WiseWords
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Flashtalking (Merged with Innovid)转发了
?? #WiseWords dispatch from #MarketectureLive ?? Recorded this right after we debuted the #NewInnovid on stage with Ari Paparo. Excited about the scale that comes with Innovid + Flashtalking by Mediaocean and our position of neutrality in the market so we can bring the buy-side and sell-side together, as Zvika Netter likes to say... to make advertising better for all! Congrats to the Marketecture Media team on a great event. I’ll have more Wise Words to say about it next week!?
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Welcome to the future of ad tech! Mediaocean’s global ad tech business is evolving, and Innovid is leading the way—powered by three core pillars: ?? Independence – No walled gardens. Just full control over your data. ?? Intelligence – AI-driven insights that optimize like never before. ?? Innovation – A future-proof platform built to lead, not follow. This is the new Innovid. And we’re just getting started. #StayTuned https://lnkd.in/gAEvWPgE
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Flashtalking (Merged with Innovid)转发了
Mediaocean will be unveiling our new brand identity for the combined Innovid + Flashtalking by Mediaocean at #MarketectureLive on Monday featuring Bill Wise and Grant Parker on stage with Ari Paparo and hopefully Jeremy Bloom ?? will say Oh Hello and we’ll get a surprise appearance from AdTechGod ?? ?? #TACHBAE
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Flashtalking (Merged with Innovid)转发了
DISCLOSURE: this is not a #WiseWords original! If linear television and programmatic digital had a baby it would be CTV. Hat tip to Ramsey McGrory. Next time you hear him say it on a panel, don’t laugh!! Think about it…
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Flashtalking (Merged with Innovid)转发了
It's been a week since our second Flashtalking by Mediaocean Social Roundtable event where we had some great discussion around creativity, measurement, data, and also around how we can measure creativity to demonstrate its value in Social and other channels. We always appreciate a chance to find out what is compelling our clients to shape their media activation, especially when it ends with a fantastic lemon posset. Thanks to all of our clients who contributed to the discourse from Assembly Global, Wavemaker, Publicis Media, PHD, dentsu Media, Mediaplus UK, Pfizer, and Snap Inc.!
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Flashtalking (Merged with Innovid)转发了
?? MAJOR ANNOUNCEMENT COMING ?? March 17th. Marketecture Live. NYC. I’ll be on stage with Ari Paparo, Grant Parker and AdTechGod ?? (maybe) to unveil the new branding for Flashtalking by Mediaocean + Innovid. So who is ATG? People ask me all the time. Here’s my response. #WISEWORDS
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Flashtalking (Merged with Innovid)转发了
What an incredible #IWD event with Meta, celebrating the women driving innovation in AI, tech, and beyond! With only 29% of women using AI, having open conversations, sharing knowledge, and normalizing adoption is SO important to build the skillset and shape the future of the tech. Brook Shields urged us to live our "biggest selves,” and Corinne Bailey Rae’s words (and performance!) were pure inspiration: “If you have the urge to create, pursue it at all costs!” Huge thanks to Jan Gandhi and Christian Galan for including me in such an empowering space! If AI can translate languages and advance medicine, surely it can finally figure out what's for dinner, right?
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President Grant Parker and FanDuel's Greg M.'s 4As' Decisions session "Impression to Impact" dove into how advertisers can drive meaningful impressions and amplify media performance, providing practical advice on how you can use technology better. ??Watch the full session now. ?? #FlashtalkingFresh #DigitalAdvertising https://lnkd.in/gQVgH5eK
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