Innovid will merge with Flashtalking by Mediaocean under Mediaocean to create a premier global, independent, omnichannel ad tech platform–providing the unbiased alternative advertisers have long needed. #AdTech #Advertising #Independence #CTV #Omnichannel #Innovid #FlashtalkingFresh #TeamMediaocean https://lnkd.in/gcbeKK2p
Flashtalking by Mediaocean
广告服务
New York，NY 17,137 位关注者
Flashtalking unleashes the power of creative in advertising to make media work better.
关于我们
Flashtalking unleashes the power of creative to make media work better. As the leading independent ad tech stack for relevance and activation across all digital marketing channels, our technology bridges the gap between creative and media. We provide automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. We enable personalization to ensure the most relevant and impactful brand message reaches the right consumer at the right moment. And we deploy intelligence for a deep understanding of what messages are resonating with different audiences and environments with granularity and transparency of data. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, and Retail Media channels. And we integrate with existing technology stacks to optimize campaigns through DSPs, DAMs, ad servers, verification providers, measurement tools, and more. As part of Mediaocean, Flashtalking is tied into the ad industry's core system of record for planning, buying, and billing.
- 网站
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https://flashtalking.com
Flashtalking by Mediaocean的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2001
- 领域
- Ad Serving Platform、Tracking & Analytics for Online Marketing、Innovative creative technology and production tools、Advanced targeting, Dynamic Ad 'DCO'? Technology, Rich Media & Video Ad Formats和Ad Server
地点
Flashtalking by Mediaocean员工
动态
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Mediaocean CMO, Aaron Goldman, shares context on how the latest Google news will impact the ad industry. "In divesting Chrome, Google would lose ownership of a critical source of search traffic and invaluable browser data. This would weaken the potency of Google’s ad tech stack and mandate marketers to implement alternative ad servers." #Adweek #FlashtalkingFresh #AdTech https://lnkd.in/gYrw_fJk
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A huge congratulations to our Chief Client Officer, Amanda Glen Smith, for being recognized as a 2024 Top Woman Chief Customer Officer by Women We Admire! ?? We are incredibly proud of her leadership and dedication to clients. A round of applause to all the trailblazing women driving innovation in tech! #FlashtalkingFresh #WomenInTech https://lnkd.in/gCubjbUY
The Top 25 Women Chief Customer Officers of 2024 – Women We Admire
https://thewomenweadmire.com
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Great coverage of our announcement to merge with Innovid in AdExchanger. Check out the interview with Mediaocean CEO Bill Wise and Innovid CEO Zvika Netter to see how 1+1=11! #Advertising #CTV #CreativeAdTech https://lnkd.in/gajwstsY
Inside Mediaocean’s $500 Acquisition Of Innovid, With Bill Wise And Zvika Netter | AdExchanger
adexchanger.com
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?? Haven't taken our market survey yet? We still need your input for our next #MediaoceanReport ?? Share your thoughts now before we close out the research. #AdTech #MarketResearch #TheFutureOfAdvertising https://lnkd.in/g7vwH7QM
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?? Simon T., Managing Director, EMEA, highlights the importance of independent #AdTech in MarTech Edge. He explains, "These [antitrust] trials indicate an industry-wide push toward a fairer marketplace that values transparency, accountability, and consumer trust —fundamentals that will define the next era of #DigitalAdvertising." https://lnkd.in/grDZ2Wsd
Navigating Ad Tech Disruptions: Why Brands Must Diversify Amid Industry Trials
martechedge.com
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?? #FlashtalkingAI is thrilled to be recognized as a standout solution in SmartBrief's Innovation Awards in AI heading into 2025! ?? #FlashtalkingFresh #SmartBriefAwards https://lnkd.in/guECmape
AI innovations that will transform industries in 2025 - SmartBrief
smartbrief.com
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In my last #WiseWords video I said I was ok with Google in search but today I’m tackling the #AdTech antitrust trial and here I think Google has overstepped. If you’re an advertiser or publisher running display and video ads, you have no choice but to use their products and this has stifled competition and caused harm to customers. Next week I’ll share thoughts on M&A and what makes a successful acquisition.
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Imagine harnessing the power of cultural moments as they happen. At the Goodstuff Media Showcase, Flashtalking did just that. With the help of freestyle rapper, Chris Turner, and live audience participation, the team transformed keywords into engaging ads across various channels. Now that's unleashing the power of creative. ?? For the full rap, visit: https://lnkd.in/gFsKvZjX #CreativeAdTech #FlashtalkingFresh #GoodstuffMediaShowcase
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Thank you to guest speaker Nikhil Lai, Senior Analyst at Forrester, and our brand marketing all-stars Meghan Holy, Ajinkya Joglekar, and Carly M., for an insightful webinar! ?? Couldn't make it? Watch the recording now. ?? #InFocusWithFlashtalking #CreativeAdTech https://lnkd.in/g2rDCj4X
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