Which channel do you use most? ??
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?? 2024 INS ?? ?? Digital Marketing Dominance: Emphasize digital marketing channels, including social media, content marketing, email campaigns, and search engine optimization (SEO). ?? Video Content: Leverage video content in your marketing efforts, as it continues to be a highly engaging and shareable format. Platforms like TikTok, YouTube, and Instagram are great channels for video content. ?? Personalization: Focus on personalized marketing to create more meaningful connections with your audience. Utilize customer data to tailor your messages and offers. ?? 2024 OUTS ?? ?? Overemphasis on Vanity Metrics: Shift away from focusing solely on vanity metrics (likes, shares) and concentrate on metrics that directly impact your business goals, such as conversion rates and customer acquisition costs. ?? Generic Content: Avoid generic content that doesn't provide value or resonate with your audience. Invest in creating content that addresses your audience's pain points and interests. ?? Ignoring Emerging Platforms: Stay open to emerging social media platforms or advertising channels. Early adoption on new platforms can provide a competitive advantage. What are your 2024 business goals & how do you plan to achieve them?! ?? #marketing #advertising #socialmedia #2024trends