Five & Done的封面图片
Five & Done

Five & Done

科技、信息和网络

Aliso Viejo,California 10,322 位关注者

We're a design and technology studio that builds digital products, creates experiences, and loves dogs.

关于我们

We are the creative agency we’ve always wanted to work for. In 2012, we began assembling a creative agency fantasy roster comprised of talented and humble all-stars in our field. The goals were simple: Do great work, maintain great relationships, and have fun doing it. Here we are several years later, still going strong with nothing but smiles. Our team is awesome. We love our clients. And the work keeps getting bigger and better. As we continue to grow, we refuse to shed the ideals that got us here: work hard, be nice. This simple approach has helped us find the talent to keep pushing the boundaries, and the clients who put their faith in us to do so.

网站
www.fiveanddone.com
所属行业
科技、信息和网络
规模
11-50 人
总部
Aliso Viejo,California
类型
私人持股
创立
2013
领域
Digital Strategy、User Experience、Web Design和Web Development

地点

  • 主要

    26940 Aliso Viejo Pkwy

    Suite 110

    US,California,Aliso Viejo,92656

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  • 1801 N Lamar St

    Suite 485

    US,Texas,Dallas,75202

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Five & Done员工

动态

  • 查看Five & Done的组织主页

    10,322 位关注者

    A favorite passion project of ours: the annual Five & Done holiday gift! For 2024, we celebrated our love of food—our other favorite passion. Last year’s gift featured some of our most cherished kitchen staples, thoughtfully packaged in a custom design crafted by yours truly. Apron: Hedley & Bennett Cookbook: Elena - Montreal Olive Oil: Graza Sea Salt: Maldon Salt

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  • 查看Five & Done的组织主页

    10,322 位关注者

    So, you want AI-powered search on your website? Sure, you could setup AWS Bedrock and connect it to ChatGPT or Claude, but you wouldn’t get the kind of results you’re looking for. That’s because an AI search is only as capable as the content it’s searching through. Swipe to see how to get better and more accurate AI search results by giving context to your content.

  • 查看Five & Done的组织主页

    10,322 位关注者

    How to Keep Your Users from Spending: Zara's Mobile App Zara is a global fashion powerhouse, but their app often feels clunky, frustrating, and disconnected from the mobile-first shopping experience that today’s consumers expect. Five & Done’s Karen Houliston says, “Zara’s mobile app is so complicated I’d rather just go to a store.” While the app's overall aesthetic is on point, here are four key areas where it could be improved to reduce shopper churn: 1. Crystal Clear Product Listings ?? Many product listings don’t have labels clearly indicating which product is being shown, and multiple items often appear in the same shot, leaving shoppers confused. A simple fix would be to include variations of the product name on all images. This would keep the app looking sleek, while still providing the necessary details. Vogue is a prime example of how to do this stunningly well. They nail the editorial/New York style of UIs, while still communicating the important product information for each listing. 2. Promoting Other Departments ?? Non-clickable images are displayed alongside clickable product listings, which is both confusing and a poor use of prime real estate. Why not use this space to promote other departments like Beauty, Accessories, or New Arrivals? This would create more opportunities for users to explore and shop across different categories. We love how OAK + FORT keeps things sleek+chic with a nudge toward other items shoppers might like by introducing them with a “Style It With” tag. 3. Legible Text ?? Consumers look to mobile shopping for ease and convenience, but when text is so small that it’s hard to read, you’re missing the mark. Zara could easily increase the text size on smaller images without losing the app's clean aesthetic. Halfdays, thank you for not making us turn on “Larger Text” on our phones just to see what product we’re viewing. 4. Real Reviews ?? It’s tough to trust a purchase when there’s no feedback from other customers, especially for users who don’t have a physical store nearby. Adding customer reviews directly in the app would provide valuable insights that could ultimately reduce returns. Take Quince, for example, the more reviews we read about how their clothing fits, the more confident we feel in making the purchase. What other e-commerce features are nonnegotiable for you when shopping? #WebDevelopment #UXDesign #UserEngagement

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  • 查看Five & Done的组织主页

    10,322 位关注者

    In a new world of almost infinite possibilities, our designer Zack Travis believes that curation will lead creation. Sure, it’s fun to instantaneously create a panda / rhino hybrid made of pizza that walks on two legs, but as the novelty of being able to create anything fades, the real question emerges: What value does this bring? In an already noisy world, AI risks adding distractions unless used thoughtfully. It has the power to strip away humanity or amplify it, depending on how it’s wielded. For instance, The Coca-Cola Company's latest commercial attempted to appeal to our nostalgia, but it lacked story and the AI-generated images fell flat, getting criticized as “soulless” and “devoid of creativity.” In contrast, Tool of North America’s experimental spot for Land Rover blends live action with AI generated nature shots showcased how to leverage AI’s strengths and avoid its weaknesses, to create a compelling story and cost-effective outcome that holds up to production standards. AI is a tool (a powerful one) but simply knowing the tools isn’t enough—a dishwasher might get your clothes relatively clean, but good luck wearing them afterward. As creatives, it’s our responsibility to navigate the landscape with direction by continually evaluating AI’s strengths and limitations, and focusing on its ability to enhance, not replace, human insight. The real challenge will shift from creating for its own sake, to leveraging it with intent—asking not just what we can create with AI but why and how it benefits the final outcome. By doing so, we can move beyond the hype to create real value, solve necessary problems, and tell impactful stories. What examples have you seen where AI either helped or hurt creativity?

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