FitPath Consulting

Free download for Studio and Gym Owners Is your studio kicking ass? Well...let’s find out with the Fitness Studio Growth Audit: Self-Assessment Checklist. ??This simple checklist is designed to give you a clear snapshot of your strengths, weaknesses and opportunities?? Inside, you’ll get: ? Targeted questions to streamline your sales process ? Tools to measure and improve member retention ? A score and an actionable plan to get you back on track Download the checklist and get ready to see what’s working and what needs some attention. Go to Fitpathconsulting.com to download your free checklist.

Let's get personal...Are you in heat? ? I wasn't being weird, just inspired by a question I was asked in a #Meta chat group. So, what am I talking about, I’m talking about foot traffic heat maps, which is the one of the most important albeit one of the most underutilized tools gyms and fitness studios should be using to understand where people are moving in their area and how they’re spending their time. Keep reading so I can "walk"(see what I did there) you through this. Here’s the deal: Location matters more than just being “near a busy street.” Foot traffic heat maps give you real data on patterns like peak activity times, how often people pass by your location, and what businesses are driving traffic nearby. If you’re looking to grow or scale, knowing where the foot traffic flows is like predicting the future. So, why should you care??? ?? Better targeting: Get specific about where your members are and where they’re going when they aren’t with you.?? ?? Smarter marketing: Focus your efforts (and budget) on high-traffic areas, both in-person and digitally.?? ?? Growth potential: Expand into neighborhoods where the data proves there’s untapped potential for memberships. Bottom line: The more you know about how people move, the better decisions you’ll make. And if you’re not using heat maps, you’re leaving too much to chance. Check out the link to see this in real time. It's a map of LA and the traffic areas get throughout the day. As areas get redder, the higher the traffic. Pretty...cool? https://lnkd.in/e6B5t2up Dm or go to FitPathConsulting.com right now. We have a great sales course for you and your sales team that will teach or refresh the foundations of membership sales. #Heatmap #Salescourse #Recruiter #Fitnessrecruiter #Presales

The Psychology of Membership Sales: What Franchise Gyms Need to Know Let’s talk sales psychology for a minute. Selling gym memberships isn’t just about pitching a great offer—it’s about understanding the "why" behind someone’s decision to join. People don’t just buy fitness; they buy what they think fitness will do for them. And that’s where the magic happens. If franchise gyms want to increase membership conversions, tapping into behavioral economics is key. This isn’t just about sales tactics; it’s about playing into how people actually think and make decisions. Here’s what gyms should focus on: Pain vs. Pleasure: People are either moving toward pleasure (getting fit, feeling great) or away from pain (feeling out of shape, self-conscious). Frame your sales pitch to tap into both. Ask: "What are your goals?" but also, "What challenges are holding you back?" Social Proof: Nobody wants to be the only one on the fitness journey. Highlight the community aspect of your gym. Share testimonials, success stories, or...better yet...show how members support each other. People are more likely to join if they see others in dying a sweaty death together. FOMO (Fear of Missing Others): We’re wired to want what we think we’re about to miss. Limited-time offers, exclusive classes, membership deals that create a sense of urgency can push someone from "maybe" to "where do I sign?" We're also wired to "fear" missing out of a great time with friends hence why your gym culture and community must be cultivated with intention. Loss Aversion: People hate losing more than they love gaining. Instead of saying, "You’ll feel great after joining," frame it like, "Imagine how you’ll feel if you don’t join. Will you still be stuck in the same routine a year from now?" That subtle shift can make all the difference. Anchoring: Ever notice how the higher-priced membership plans make the standard option look like a steal? That’s anchoring in action. Present your most premium option first. When compared to that, everything else looks like a great deal. At the end of the day, selling gym memberships is about more than the features or facilities—it’s about getting inside the head of your potential members. Understand their motivations, their fears, and their desires, and watch your conversions go up. What psychological triggers have you found most effective when it comes to selling memberships? Got to FitPathConsulting.com and see what our sales course is all about. #SalesPsychology #FranchiseFitness #MembershipSales #BehavioralEconomics #FitnessBusiness #Recruiter #SalesCourse

Check out this case study from my own experience...and yes, we saved them money!!!! ?? Case Study: How Hiring a Recruiter Helped a Gym Save Time and Maximize Sales Just for context: FitPath was hired by this owner previously to find the original GM. OK....keep reading!!! Client: A growing fitness studio faced a key challenge. After their General Manager was promoted (after 2 months) to Regional Manager, they needed to fill the GM role quickly to maintain momentum—and also recruit a new Sales Associate. ?? The Problem: The General Manager’s primary responsibility was driving membership sales. If they diverted time to handle recruitment, the gym risked losing out on crucial revenue. The owner needed a fast and efficient hiring process without pulling the GM away from sales. ?? The Solution: They brought me in, as a recruiter specializing in fitness studios, to manage the entire recruitment process. My focus was finding qualified candidates with a strong background in sales—essential for both the GM and Sales Associate roles. ?? The Results: Positions filled in 2 weeks Minimal disruption to sales, as the GM could stay focused on selling memberships ?? Financial Impact: The gym avoided $6,000 to $8,000 in potential revenue loss by keeping the GM focused on memberships instead of recruitment. ?? Conclusion: Outsourcing recruitment allowed this gym to save time and money, while ensuring key roles were filled with skilled, sales-driven candidates. If you’re a gym owner, think about how much value you could retain by letting your team focus on their strengths—leave the hiring to a professional! If you would like to know more on about how FitPath Consulting can save from losing out on sales, simply DM us or go to FitPathConsulting.com #Casestudy #Salescasestudy #Recruiter #presales #salecourse

Stop worrying about new members!!! Obviously, you'd like a bazzillon( should be a real number) members to sign up per month but obviously a bazillion (not a real number) does not exist. Signing up 15-20 members each month is challenging. Although acquiring new members should be a priority, it should not be the only one. More emphasis needs to be placed on retaining existing members, which often does not receive enough attention. Here’s why member retention should be a key focus for every gym and fitness studio: ?? Lower Acquisition Costs: When members are happy, they stay. This reduces the constant need to spend money on new marketing campaigns to replace churned members. Instead, invest in creating an experience that makes your existing members want to stay and even advocate for your brand. ?? Increased Member Lifetime Value: Engaged, satisfied members stay longer, spend more, and often upgrade to premium services like personal training, nutrition coaching, or specialty classes. This not only drives recurring revenue but also boosts their overall lifetime value to the business. ?? Word-of-Mouth Referrals: A loyal member is your best marketing tool. Happy members refer their friends and family, which brings in new leads without the hefty cost of paid ads or promotions. These referrals often convert more easily and tend to be more loyal. ?? Stronger Community & Brand Loyalty: Retention efforts focus on creating a sense of belonging. Building a strong community around your gym fosters a culture that’s hard to leave. People don’t just come for the workouts—they come for the experience, the friendships, and the energy they get from being part of something bigger. ?? Predictable, Sustainable Growth: With a higher retention rate, you’re creating a steady and reliable revenue stream that allows you to plan for future growth. You’re not constantly scrambling to fill the gap left by members who quit after just a few months. Got to FitPathConsulting.com for all you pre-sales and recruiting needs #Recruiter #Consulting #Fitnesspresales #presales #fitness #recruiting

We live for emails like this. Not only does it let us know that we're doing our job, but it's a great feeling to know that our clients are thriving in a crowded industry. If you're in the market for top talent, DM us or go to Fitpathconsulting.com #recruiter #fitnessrecruiter #presales #Consulting #FitnessConsultant #salescourse

Why Periodic Sales Training is Essential for Your Gym Sales Team In the fitness industry, your sales team is the front line of your business, driving membership growth and retention. But even the most seasoned professionals need to keep their skills sharp to stay competitive. Here’s why it’s crucial to invest in regular sales training for your gym staff: ?? Adapting to Trends: The fitness world is constantly evolving. From new programs to changing client expectations, training helps your team stay on top of the latest trends and best practices. ?? ?? Improving Member Engagement: Sales isn’t just about closing deals – it’s about building relationships. Ongoing training teaches staff to connect with potential members, understand their needs, and guide them on a fitness journey, not just a transaction. ?? ?? Boosting Confidence: Confidence is key to closing sales. Regular coaching builds a solid foundation of skills, helping your team handle objections, provide value, and increase conversions with ease. ?? ?? Consistency Across the Team: With ongoing training, you ensure every team member is aligned with your sales process, leading to a seamless experience for prospects and members alike. Sales training isn't a one-and-done task. It’s a critical investment that boosts results, morale, and your gym’s bottom line. Check out our sales training course at FitPathConsulting.com It's a comprehensive course that hits on every stage of the sales process. #SalesCourse #Salestraining #Recruiter #Fitnessrecruiter #studiopresales

?? Boost Your Fitness Studio’s Sales! ?? Are you a gym or fitness studio owner looking to sharpen your sales team’s skills and grow your membership base? ?? I’m excited to introduce FitPath’s Online Sales Training Course, designed specifically for sales associates at fitness studios and gyms. Here’s what your team will learn: ?? How to master the sales funnel – from lead generation to closing deals. ?? Proven techniques to handle objections like price and time concerns. ?? Crafting personalized pitches that resonate with your target audience. ?? Upselling strategies for personal training, premium memberships, and more. ?? Effective closing techniques to help your team confidently seal the deal. This interactive course is packed with role-playing exercises, real-world case studies, and downloadable resources to ensure your team is equipped to succeed. Ready to take your sales team to the next level? Let’s chat! Feel free to DM me, or comment below for more info. #fitness #salestips #gymowners #fitnessstudio #salesskills #salestraining #businessgrowth #gymsuccess #fitnesstraining #Consulting #Recruiting #Fitnessrecruiting FitPathConsulting.com

MadaBolic gained a phenomenonal new General Manager. We couldn't be more happy to work with the owner to find him the candidate he needs for his upcoming pre-sale. If you're look for your next General manager to lead your team, go to Fitpathconsulting.com to schedule your consultation. #fitnessconsulting #recruiter #fitnessrecruiter #presales #Consulting #madabolic