Fishman Public Relations

?? Big News from?Fishman Public Relations!??? We are thrilled to share that Fishman PR has been recognized as the Top Public Relations Agency in Franchising by?Entrepreneur Media—for the seventh consecutive year!??? The ranking highlights the franchise industry's top-ranked service providers across 11 categories and is based on an annual survey of franchisors - everywhere from emerging brands to some of the oldest in the industry! This year, a record 1,100-plus franchise brands participated! This honor reflects our team's incredible daily work to elevate franchised and multi-unit brands through strategic public relations, content marketing, and digital marketing services.?Debra Vilchis, President of?Fishman Public Relations, expressed gratitude for the recognition and what this means for the future: "While we're grateful clients recognize our hard work and the value we bring to their franchise systems, we can't allow ourselves to get too proud. We have to remind ourselves that we are only as good as our last result. To stay at the top, we have to constantly evolve and look forward – focus on ways to improve." This milestone also marks a significant moment in our agency's 33-year history as we announce strategic leadership changes to propel us forward: ? Sherri Fishman, CFE, Co-Founder of Fishman Public Relations, has transitioned to the role of Chief Visionary Officer, where she will focus on aligning our evolving services with our external messaging. ? Kelly Hammond (McNamara) has been promoted from SVP to Chief Strategy Officer, focusing on client strategy and delivering results-driven, integrated services. ? Sara Faiwell?is changing from COO to Chief Experience Officer, leading the charge in ensuring high-quality client experiences from day one. Brad Fishman?will continue as the sole CEO, while?Zack Fishman, CFE?will continue his role as Chief Growth Officer. As always, we are incredibly grateful to our clients, who continue to trust us to deliver powerful results. We remain committed to pushing the boundaries of what’s possible in franchise PR, knowing we’re only as good as our last result. To our clients and team, thank you for your support, dedication, and passion for driving small business growth and success. Here's to many more years of working together to make an impact! ?? https://lnkd.in/gma7zN5M #FishmanPR #Franchise #PublicRelations #Entrepreneur #Leadership #InTheNews #Franchising #Growth #Ranking

Fishman Public Relations hosted an educational and inspirational all-agency summit today at our River North Office! The summit's topic was "Franchising Misunderstood—How Storytelling Can Protect a Small Business Model," and we are incredibly thankful to the people who joined us to discuss this hot topic. ? The day kicked off with a warm welcome from Fishman PR President?Debra Vilchis! Next up, we introduced?Katherine Knight Patterson, Senior Director of Communications and Public Affairs at?the International Franchise Association,?who took the stage alongside?Cody O'Hara, Vice President of?Franchise Elevator PR, for a thought-provoking conversation: "The Franchising Model Under Attack: Leveraging PR to Change Minds & Save Small Business Ownership."?It was a full house of excited PR/Content Marketing professionals eager to learn and ask questions! ?? Next, we welcomed our wonderful panel of #franchisees: Jason Stucky, Color Me Mine of St. Charles & Glenview, Gwynda Jones & Monica Nia Jones, HOTWORX of River North (by the way, they are a mother-daughter duo! ?? ), and Theresa Napolitano, Dogtopia of La Grange! Hosted by David Robertson, PR Director at Fishman Public Relations, the panel dove into each person's journey to discovering franchising, the benefits of franchising, and what they have learned along the way. Our entire staff was all ears, listening to their inspiring stories! ?? Following the panels, our staff participated in real-time collaborative storytelling, where they wrote compelling franchisee stories to pitch to the media and post on social media to amplify the franchise model's positive impact further! ?? Special thank you to Debra Vilchis, Sherri Fishman, CFE, Brad Fishman, Diane Bugajski, Zack Fishman, CFE, Cody O'Hara, Sara Faiwell, Marisa Beaumont, David Robertson, Kelly Hammond (McNamara), Alec Miszuk, Clare Spotts! Thank you so much to everyone who contributed to making this summit an unforgettable experience! Let's continue to champion the power of storytelling to promote franchising and advocate for small business owners! #Franchising #PR #publicrelations #franchise #community #marketing #panel #thoughtleadership #summit #education #professionaldevelopment

We've been so busy tooting the horns of our clients for their accolades and honors at the recent #ifa2024 convention, we almost forgot to recognize our own President, Debra Vilchis, for winning the Crystal Compass Award! The IFA Women's Franchise Committee gives the award annually to an individual who has made significant contributions to franchising through their leadership. In case you missed Debra's memorable "raw" and authentic post-award fireside chat with outgoing WFC chair Robin Gagnon, MBA, CFE, CBI, here are some of the highlights: ?? Debra shared the amusing story of her first day at Fishman PR over 25 years ago, where she fought a raging cold sore, sinus infection & white-out blizzard to get to the office - then forgot to lock the single-use bathroom door and was caught literally pants down on day 1 by our CEO. ?? Mortified, she fought the urge to turn around and go home, telling us she learned a key lesson: "Nothing good comes quick or easy ... sometimes you gotta tell yourself, "JUST PULL UP YOUR PANTS AND GET ON WITH IT!" ??As a 1st grade Sunday School teacher on the side, the same moral compass Debra shares with her students to always tell the truth, to be kind, be humble and be loyal, also applies in the workplace. About kindness: "When you need to have a difficult conversation with an employee, pretend their mom is sitting next to them. How would their mom feel about the way you are talking to their child?" ?? Humor plays an important role in the workplace. She says humor is "the great equalizer ... it cuts tension, it creates bonds." After winning class clown in high school, she reminds others to "Take your job seriously, but take yourself lightly." ?? Debra said there was irony in winning the Crystal Compass, as she describes herself as "navigationally challenged." She said the award will always remind her of the people in her life (her parents, her team members and of course Sherri Fishman, CFE and Brad Fishman who gave her direction. "It will remind me of where I have been, how I got here, and what direction I need to go." ?? Her final tip for every leader? "After a bad meeting, failed initiative or conversation gone wrong, don't ruminate or beat yourself up. Rather, figure out what went wrong and how to prevent it. Think ... PULL UP YOUR PANTS AND GET ON WITH IT!" Last year, our co-founder and co-CEO Sherri Fishman was honored with the prestigious Bonny LeVine Award. During this Women's History Month, all of us at Fishman Public Relations and Franchise Elevator PR are so incredibly proud of you both, and all of our female leaders! #PR #franchising #leadership #womanofimpact Sara Faiwell Julianne Stevenson Kelly Hammond (McNamara) Clare Spotts Marisa Beaumont

Today marks a truly special day at Fishman Public Relations and Franchise Elevator PR as we celebrate our President, Debra Vilchis, on 25 amazing years at the company! In honor of this milestone, we created a video tribute to celebrate our fearless leader. Join us in celebrating our extraordinary President, Debra, who has been the heartbeat of our success for an incredible 25 years. Her journey has been one of resilience, mentorship, and inspiring leadership that has impacted so many people throughout the years. Thank you, Debra, for all that you do. Cheers to many more years! https://lnkd.in/ga-vJCiB Sherri Fishman, CFE Brad Fishman Zack Fishman, CFE Sara Faiwell Kelly Hammond (McNamara) Julianne Stevenson Cody O'Hara Clare Spotts Alec Miszuk Marisa Beaumont David Robertson #workanniversary #celebration #publicrelations

Wishing all of you Happy Everything from all of us & Cheers to a great 2024! ??

Beyond grateful for our fabulous clients and hard-working talented FPR staff. #franchisefam #agencylife #franchising411

The teams at Fishman PR and Franchise Elevator PR wanted to share a look back at all the incredible things that happened in 2023, with a big thanks to all of our staff, clients, and colleagues in franchising who made this year so special. Cheers and joy to all this holiday season! Sherri Fishman, CFE Brad Fishman Zack Fishman, CFE Debra Vilchis Sara Faiwell Kelly Hammond (McNamara) Julianne Stevenson Clare Spotts Cody O'Hara Alec Miszuk Marisa Beaumont David Robertson #franchising #PublicRelations #ContentMarketing #FranchisePR #happyholidays