MAIN STAGE ENERGY!!!
I’m thrilled to be speaking at Cosmoprof Worldwide Bologna on a must-attend panel discussing how generational trends are reshaping U.S. beauty retail.
At Beachwaver Co., we are always breaking the mold of viral content creation and building community. I am going to reveal the secrets to our viral packing show and the actionable strategies to connect with multi-generational audiences in the US.
From Gen Z to Boomers, consumer expectations are evolving faster than ever. Whether it’s the rise of experiential shopping, digital-first engagement, or the demand for personalized, sustainable beauty, this discussion will unpack key strategies for success in today’s competitive market.
The panel will be moderated by two industry powerhouses:?
John Cafarelli, Co-Founder of BeautyMatter, a leading platform for beauty industry insights.?
Kelly Kovack, Founder & CEO of BeautyMatter, renowned for her expertise in beauty trends, brand strategy, and innovation.?
If you’re attending Cosmoprof Worldwide Bologna, I encourage you to join this conversation. We’ll be sharing insights and strategies to help global beauty brands navigate the U.S. retail space and connect with consumers in meaningful, impactful ways.
Join us at Cosmoprof Worldwide Bologna ! You can find the Beachwaver Co. Booth in Hall 37, F16/G17. Feel free to come visit and make waves with us! We will have our phenomenal celebrity hairdressers Mark John (with over 825K TikTok and IG followers) and Tiffany Rene Styles (known for festival braids + NYFW looks), on site styling and a fun “hair wall” to test the Beachwaver Rotating Curling Iron!
Ciao! ? ????
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