FirstHive | Customer Data Platform

???? ???????? ?????? ?????????????? ?????? ??????, ???? ?????? ?????? ?????????????? ???????????? ?????? ??????????????????????? Traditional Customer Data Platforms (CDPs) often force businesses into rigid data structures and predefined workflows. But customer data is never one-size-fits-all. At FirstHive, we’ve redefined flexibility with our Composable CDP—built to adapt to your business needs, not the other way around. 1. ???????????? ???? ???????? ?????????? – Cloud, on-premise, or hybrid 2. ????????????-???????? ???????? ?????????????????? – Handle structured & unstructured data seamlessly 3. ???????????????? ???????? ???????????????????? – Power AI models & real-time analytics 4. ???????????????????????? ?????????????? – Pick and choose what works for you Why settle for a static CDP when you can have one that evolves with your business? Ready to make your data work harder for you? Let’s talk! Reach us at https://okt.to/SV3QB1 #ComposableCDP #FirstHive #CustomerData #DataDrivenMarketing #AI #MarketingTechnology Aditya Bhamidipaty Shawn Goodin Anthony Wissel Sujit Sanyal Amit Kr Panda Kamal Krishna Sheeba Rajam Namrata Suryavanshi

Over the last decade, I’ve had the privilege of deploying and optimizing some really large Loyalty Programs across industries. Through these experiences, one thing has become clear—Loyalty Programs are not just about transactions; they are about relationships, insights, and long-term brand affinity. In this blog, I’ve attempted to encapsulate my key learnings on what truly makes a loyalty program successful, especially in today’s uncertain economic climate. Would love to hear your thoughts—how is your brand rethinking Loyalty? Read the full blog here: https://lnkd.in/d5wjMnws Hey, but this is just Part 1... What’s next?? In the upcoming blog, I’ll explore how AI, Identity Resolution, and Predictive Analytics are set to redefine loyalty as we know it. Let’s connect! Reach out to me at [email protected] #LoyaltyPrograms #CustomerRetention #FirstHive #MarketingStrategy #CustomerEngagement #DataDrivenMarketing

A Saturday well spent with the Founders of Snowflake, Benoit Dageville and Thierry Cruanes as part of the Snowflake Executive Circle, in their maiden trip to India. Was a privilege to represent FirstHive | Customer Data Platform and participate in an engaging discussion around the history of Snowflake, new AI initiatives, and synergies. Was great being among peers from the industry to track trends and resolve common concerns. Thanks to the Snowflake India team for the invite and hospitality Vijayant Rai Mitesh Dhruv Brijesh Saxena Sumeet Tandure Siddharth Bhatnagar Murad Wagh, engaging conversations, and a scrumptious lunch. Congratulations for your new Mumbai office. Was a privilege to be among the first partners to view it. Here's to this collaboration achieving great heights together. Aditya Bhamidipaty Jigar Shah Namrata Suryavanshi Sujit Sanyal Anushka G. Shawn Goodin #CDP #Snowflake #FirstHive

Is your loyalty program a strategic asset or just another expense? In an era of economic uncertainty, brands are scrutinizing every marketing dollar spent. This has reignited a critical question: Do loyalty programs truly drive value, or are they just an added cost? The truth is, successful loyalty programs go beyond points and discounts—they build deep customer relationships, foster personalized engagement, and create long-term brand affinity. But with tightening budgets and evolving consumer expectations, brands can no longer afford stagnant, one-size-fits-all programs. In our latest blog, our Loyalty Expert, Namrata Suryavanshi shares key lessons from over a decade of deploying B2B and B2C loyalty programs, highlighting what separates high-impact programs from those that fail to deliver ROI. If you're rethinking your loyalty strategy, this is a must-read! Read the full blog here: https://okt.to/PiryNa #LoyaltyPrograms #CustomerEngagement #FirstHive #MarketingStrategy #Personalization #DataDrivenMarketing Aditya Bhamidipaty Shawn Goodin Jigar Shah Avishek Mitra Kamal Krishna Sujit Sanyal Amit Kr Panda Sheeba Rajam

Is your Martech stack flexible enough to evolve with your business needs? In today’s dynamic landscape, one-size-fits-all solutions don’t cut it anymore. Marketers need the power to build, customize, and scale their tech stack without starting from scratch. That’s why FirstHive’s Modular Architecture brings plug-and-play intelligence to the core Customer Data Platform (CDP)—giving businesses the flexibility to deploy purpose-built modules for specific goals. What’s inside FirstHive’s Application & Model Marketplace? 1. Loyalty Module – Create seamless, data-driven loyalty programs for customers & influencers. 2. Quiz & Survey Module – Gather rich customer insights to personalize engagement. 3. B2B2C Franchisee Module – Strengthen Brand-Channel partner relationships with structured programs. 4. Churn Models – Predict and prevent customer attrition with AI-powered insights. With FirstHive, you get the power of choice—modularity that ensures you deploy exactly what you need, when you need it, without overhauling your entire system. Why invest in rigid solutions when you can build your own marketing ecosystem? Interested in any of our apps? Contact us to explore how FirstHive can fit into your Martech stack! Click here: https://okt.to/uA4eZk #ModularMarketing #CustomerDataPlatform #Personalization #LoyaltyMarketing #MarTech #FirstHive Aditya Bhamidipaty Anthony Wissel Jigar Shah Shawn Goodin Sujit Sanyal Namrata Suryavanshi Kamal Krishna Avishek Mitra Nishita Agrawal Sheeba Rajam Amit Kr Panda DHANANJAY RAWAT

???? ?????????????? ???????? ?????????? ???????????? ?????? ??????????????????, ???? ???? ?????????? ???????? ???? ????? For years, brands have relied on transaction-based loyalty programs—but in a world where customers choose trends over points, is that enough? A leading wiring devices brand faced this challenge when they realized most of their customer data remained offline with electricians. Without visibility into their end consumers, building true brand loyalty was a struggle. That’s when they partnered with FirstHive to drive a data-led transformation that would bridge the gap between their brand, electricians, and customers. Here’s how FirstHive transformed their loyalty strategy: 1. 30% actively recording transactions, enabling deeper customer insights 2. All input channels connected—Website, App, CRM, Customer Care & SMS 3. Tertiary sales attribution unlocked for the first time 4. Micro-targeted engagement campaigns in regional languages 5. Premium loyalty benefits—including insurance for electricians The result? Higher partner retention, increased sales, and improved market influence, leading to the brand winning ‘Best Use of Technology’ & ‘Best Influencer Marketing Platform’ awards. Loyalty isn’t just about retention anymore—it’s about creating emotional connections, offering real value, and shaping the customer experience. Read the entire success story here: https://okt.to/nNl7b8 How is your brand evolving beyond traditional loyalty programs? Drop your thoughts below! #CustomerLoyalty #InfluencerMarketing #Personalization #DataDrivenMarketing #FirstHive Aditya Bhamidipaty Shawn Goodin Anthony Wissel Sujit Sanyal Kamal Krishna Avishek Mitra Amit Kr Panda Namrata Suryavanshi Sheeba Rajam

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We're #hiring a new Solution Engineer in Bengaluru, Karnataka. Apply today or share this post with your network.

What if your Loyalty Program could do more than just reward transactions? Two of India's leading Lubricant Companies transformed their Mechanic Engagement programs with FirstHive’s Loyalty Solution—shifting relationships from transactional to emotional, accelerating Go-To-Market (GTM), and driving tertiary demand. ???????? ?????????? ??????????????????’?? ?????????????? ???????????????? ?? ????????-??????????????? 1. Seamless User Management – Easily integrate & manage member activation 2. Dynamic Earn & Burn Engine – Modify rewards in real-time and leverage AI to trigger incremental reward 3. Schemes & Contest Management – Create complex segments on the fly & run tailored contests 4. Built-in Marketing Automation – Personalize Omni Channel user journeys 5. Gamification & Leaderboards – Drive engagement & desired behaviors 6. Fraud Control & Alerts – Maintain Program Integrity with quick action ?????? ?????????????????? ????????????????????: Unlike standalone loyalty programs, FirstHive’s Loyalty Solution is powered by a Customer Data Platform (CDP)—delivering omni-channel personalized experiences and deeper customer insights. Plus, our sector-experienced business support team ensures smooth execution and maximum impact. Looking to drive growth with a tech-powered Loyalty Program? Let’s talk! ?? Contact us: https://okt.to/5rXDnw #LoyaltySolutions #MechanicEngagement #CDP #LubricantsIndustry #FirstHive #B2BMarketing #CustomerLoyalty

One of the most rewarding experiences in my MarTech journey has been the opportunity to help shape young minds by supporting Professor Priya Narayanan in her mission to take marketing education beyond the classroom. Through her Marketing Meets Technology initiative for Executive MBA students at IIM Kozhikode, we’ve had the privilege of witnessing her innovative approach evolve year after year. Her passion and conviction in bringing MarTech to life for her students have been truly inspiring, and we’ve always been excited to meet her ever-evolving requests to enhance the learning experience. Thrilled to share a fantastic blog by Professor Priya Narayanan, where she dives into what it takes to intrigue students about MarTech Revolution and how they should embrace the intersection of Marketing & Technology. A must-read!