FirstHive | Customer Data Platform

We're #hiring a new Solution Engineer in Bengaluru, Karnataka. Apply today or share this post with your network.

What if your Loyalty Program could do more than just reward transactions? Two of India's leading Lubricant Companies transformed their Mechanic Engagement programs with FirstHive’s Loyalty Solution—shifting relationships from transactional to emotional, accelerating Go-To-Market (GTM), and driving tertiary demand. ???????? ?????????? ??????????????????’?? ?????????????? ???????????????? ?? ????????-??????????????? 1. Seamless User Management – Easily integrate & manage member activation 2. Dynamic Earn & Burn Engine – Modify rewards in real-time and leverage AI to trigger incremental reward 3. Schemes & Contest Management – Create complex segments on the fly & run tailored contests 4. Built-in Marketing Automation – Personalize Omni Channel user journeys 5. Gamification & Leaderboards – Drive engagement & desired behaviors 6. Fraud Control & Alerts – Maintain Program Integrity with quick action ?????? ?????????????????? ????????????????????: Unlike standalone loyalty programs, FirstHive’s Loyalty Solution is powered by a Customer Data Platform (CDP)—delivering omni-channel personalized experiences and deeper customer insights. Plus, our sector-experienced business support team ensures smooth execution and maximum impact. Looking to drive growth with a tech-powered Loyalty Program? Let’s talk! ?? Contact us: https://okt.to/5rXDnw #LoyaltySolutions #MechanicEngagement #CDP #LubricantsIndustry #FirstHive #B2BMarketing #CustomerLoyalty

One of the most rewarding experiences in my MarTech journey has been the opportunity to help shape young minds by supporting Professor Priya Narayanan in her mission to take marketing education beyond the classroom. Through her Marketing Meets Technology initiative for Executive MBA students at IIM Kozhikode, we’ve had the privilege of witnessing her innovative approach evolve year after year. Her passion and conviction in bringing MarTech to life for her students have been truly inspiring, and we’ve always been excited to meet her ever-evolving requests to enhance the learning experience. Thrilled to share a fantastic blog by Professor Priya Narayanan, where she dives into what it takes to intrigue students about MarTech Revolution and how they should embrace the intersection of Marketing & Technology. A must-read!

Marketing Meets Technology In May 2021, I decided to teach a PGP elective course The Digital Customer. The idea was motivated by my sense – vague as it was – that the customer in the 2020s was no longer the customer of the 2010s when I did my MBA and PhD. But I was sure sure there was a lot more to my “sense” that things were changing rapidly. What was happening seemed closer to a “reinvention” of marketing by technology. It was a bold and semi-substantiated view to take. And so, over the next four years, the course Marketing Meets Technology came into being. * The very first innings of the course with over 80 participants from the executive MBA program at the Indian Institute of Management, Kozhikode was wrapped up late last month. For details of the course content, head to the full article at my blog priyanarayanan(dot)prof. We discussed “hot-off-the-oven” caselets from two companies working at the cutting edge of technology and marketing. Rahul Regulapati and team shared exciting work being done by Galleri5 (now, part of Collective Artists Network). Namrata Suryavanshi at FirstHive | Customer Data Platform provided caselets on how a CDP helps businesses realize measurable business value. We also discussed Maya, an early virtual influencer by PUMA Group, and the evolution of omnichannel marketing at Atomberg Technologies stepping into the shoes of Arindam Paul! The "martech blueprint" note by Prof. Kimberly A. Whitler and Scott Vaughan proved useful in helping students gain an overview of how organizations (should) use martech. Just as interesting was the guest session by Aditya Bhamidipaty, CEO and Founder of FirstHive | Customer Data Platform. This turned out to be a roaring hit, given Aditya's domain expertise, his teaching style, and participants' interest in martech. And as attested to by the zoom chat box! * The learning experience was thoroughly co-created by participants who shared experiences on robotic integration, chatbot services, AI in creative design, innovation at the “AI hub” of an MNC, and several others. We laughed and learnt as we lived many Sunday afternoons and Saturday evenings with each other. The plan now is to compile relevant caselets in the MMT (Marketing Meets Technology) space and share this (with appropriate caveats on usage and reproduction) to academics and students. If you are a manager or marketing head with experiences you would like to share, pls reach out to me. Let's bring marketing practice to marketing academia. I am on LinkedIn at Priya Narayanan and my academic contact details are on my faculty page at the IIMK website. The full article with course details and participant comments is on my blog at https://lnkd.in/gJRqszdk Tagging some participants – do tag your classmates. And if you have a screenshot of our zoom class, do post that! Aswathy Chirayu Deepu Manali Manaswini Niyant Sankar Sanketa Shivani Shriharsh #Marketing #MarketingStrategy #MarketingMeetsTechnology #Martech #genAI #CDP

Is your marketing AI-assisted or AI-driven? Traditional CDPs are reaching their limits. They collect data, segment audiences, and automate workflows—but they lack the intelligence to truly adapt, learn, and optimize in real time. The future? AI agents that think, collaborate, and evolve. 1. Personalization without invasive tracking 2. Real-time customer journey optimization 3. AI-powered orchestration for seamless execution In his latest blog, FirstHive’s AI expert, Shawn Goodin , dives into why AI-driven Customer Experience as a Service (CXaaS) is replacing traditional CDPs. The AI revolution in marketing isn’t coming—it’s already here. Are you ready? Read the full blog now: https://okt.to/O2XHz5 Want to future-proof your marketing strategy? Contact us to learn how FirstHive can help. Click here: https://okt.to/FZHjeY #AI #MarketingAI #CustomerExperience #MarTech #CDP #AIinMarketing #Personalization #CustomerEngagement #CXaaS #MarketingAutomation #AITransformation #FirstPartyData #PrivacyFirst #FutureOfMarketing #DigitalTransformation Aditya Bhamidipaty Anthony Wissel Sujit Sanyal Sheeba Rajam Amit Kr Panda Namrata Suryavanshi Kamal Krishna Sheeba Rajam

We're #hiring a new Sales Development Representative in Bengaluru, Karnataka. Apply today or share this post with your network.

What if your biggest asset in a crisis isn’t your production line—but your customer data? When production slows down, retailers lose faith in your supply chain, or digital channels become a necessity, the key to survival (and growth) lies in leveraging customer intelligence. A Customer Data Platform (CDP) does more than just store data—it integrates, enriches, and activates insights across your entire distribution value chain, from wholesalers and distributors to retailers and influencers. How can a CDP transform manufacturing? + Optimize channel-driven sales + Strengthen influencer engagement + Gain real-time revenue visibility + Differentiate your brand within distribution networks + Deliver micro-targeted personalization & localized campaigns + Improve product onboarding experiences Beyond the factory floor, post-sale engagement is key: 1. 27% of a manufacturing company’s total revenue comes from after-sales services (Service Council Study) 2. After-sales services contribute an average gross margin of 39% The future of manufacturing isn’t just about production—it’s about intelligence. Are you ready to harness your customer data for long-term growth? Read more: https://okt.to/nPqYxW #Manufacturing #CDP #CustomerData #DigitalTransformation #FirstHive #B2BMarketing #DataDriven Aditya Bhamidipaty Shawn Goodin Anthony Wissel Sujit Sanyal Sheeba Rajam Amit Panda Kamal Krishna Namrata Suryavanshi

Is your retail strategy truly "Phygital"? In today’s dynamic retail landscape, customers expect seamless, personalized experiences across both physical and digital touchpoints. The brands that master this integration don’t just survive—they thrive. How can you bridge the gap between online and offline retail marketing? Our latest eBook, "The Phygital Way of Retail Marketing," explores: 1. Strategies to unify in-store and digital experiences 2. How a Customer Data Platform (CDP) enhances personalization 3. Real-world examples of successful Phygital retail transformation 4. Actionable insights to future-proof your brand Download the eBook now and unlock the future of retail! ?? https://okt.to/4ZOAzD #RetailMarketing #Phygital #CustomerExperience #CDP #MarketingInnovation #FirstHive Aditya Bhamidipaty Shawn Goodin Anthony Wissel Sheeba Rajam Kamal Krishna Ramdhar TG Sujit Sanyal Namrata Suryavanshi

We're #hiring a new Senior Software Engineer in Bengaluru, Karnataka. Apply today or share this post with your network.

Is your customer data truly working for you? Or is it just sitting in silos, waiting to be activated? At FirstHive, we believe that data without context is just noise—which is why our Unique Tagging Architecture ensures that every data point is enriched, segmented, and ready for action. 1. User & System-Generated Tags – Dynamically created based on real-time interactions. 2. Data Enrichment – Transform raw data into meaningful customer intelligence. 3. Smart Segmentation – Build hyper-personalized audience groups effortlessly. 4. Campaign Intelligence – Power real-time, contextual engagement like never before. 5. Actionable Insights – Uncover deep customer behavior patterns for better decision-making. With FirstHive, your data doesn’t just sit—it works for you. Are you ready to unlock its full potential? Contact us here for a free assessment - https://okt.to/IPy4Si #CDP #DataDrivenMarketing #CustomerData #FirstHive #AI #Tagging #MarketingAutomation #Personalization Aditya Bhamidipaty Shawn Goodin Anthony Wissel Jigar Shah Namrata Suryavanshi Sheeba Rajam Amit Panda Sujit Sanyal Anshul Agarwal Krishnadas V R