First Touch

First Touch turns the process of creating hyper personalized outreach from hours, into seconds. Apply for Early Access at https://lnkd.in/e468CVdD ?? Introducing First Touch: A New Era in Sales Outreach We envision a future where technology and human creativity merge seamlessly. First Touch is about empowering sales reps and BDRs to be their most authentic and effective selves, leveraging AI to enhance, not overshadow, the human touch that defines great salesmanship. Months of private beta with top reps from companies like Salesforce, HubSpot, and Klaviyo, countless feedback sessions, and one clear vision have brought us here. First Touch isn't just another tool; it's a testament to what happens when the sales community comes together to build something transformative. A declaration of our belief in the untapped potential within every sales professional, waiting to be unleashed by the power of First Touch. ?? Our Journey with Ryan Dive into the story of Ryan from First Touch. Like many, he faces the universal struggle of making meaningful connections in a world cluttered with outreach. Ryan's story is our narrative—a journey from the challenges of today to the victories made possible by First Touch. ?? Why First Touch Stands Apart In a landscape quick to automate, we're taking a stand. First Touch isn't about replacing the human element; it's about enhancing it. Through First Touch, we're not sidelining sales reps; we're propelling them to new heights, enabling personalized outreach that truly resonates. ?? Step Into the Future with Us As we move forward, embracing this new chapter, we invite you to join us. Be part of a movement that redefines sales outreach, where every first touch opens a door to potential and every connection is a step toward success. Create connection. Not just contact. Join the revolution at www.firsttouch.ai #FirstTouch #SalesRevolution #EmpowermentThroughAI

We’ve built a Trojan Horse GTM strategy. Here’s what it looks like Step 1: Create a tool that reps love within their existing workflows. Research prospects and build pipeline (research, call scripts, outreach). Quick set up, access, and time to value. Step 2: Turn reps into champions that help us break into accounts Step 3: Identify our internal champion reps Step 4: Provide onboarding and free credits to help us break in Step 5: Meet with leadership and share clear numbers around adoption / value This turns the typical B2B buying process on its head and reduces the risk for sales leadership because we knock out the adoption challenge early. Breaking down the door in a competitive space like sales tech is pretty hard. Sales leadership picking the right tech in a sea of hundreds of AI sales tech tools is even harder. Our goal is to make it a no brainer by doing the heavy lifting up front.

During our SKO (yes we ran a 3 person SKO with Amanda, Jared, and I) a few weeks ago, we did a team wide cold call power hour. One thing became very clear. Our cold call scripts weren’t good enough, it was somewhat of an after thought. We realized in that room just how helpful and important they can be. This is why we re-built our entire cold call script overnight, essentially creating a cold call cockpit for reps. Relevant research, triggers, quotes, openers, and mobile numbers. Using our own product has been a massive unlock. We feel the same pains as our customers / users. It allows us to rapidly improve our product, anticipate what to build, and how to best support.

Exciting announcement! Deep research is now available in First Touch! This feature allows you to do deep research on the accounts and leads that you're reaching out to. The best part, you can customize your questions in real time to make your outreach hyper relevant. If you're already a First Touch user, deep research is available in your account. If you're not a First Touch user, sign up at?firsttouch.com?and give it a try (takes less than 3 minutes to get set up).

Yoooooo it really do be the little things that mean the most. Michael Kurson I appreciate the hell out of you man!! And I freaking LOVE First Touch I even pay for the tool every damn month that’s how much I love it & believe in it. But more than that, I appreciate you going out of your way and sending me a t-shirt! This was a very small badass move that now makes me feel even more important to the brand This is how you create customers for life people ??????? Thank you!

It’s official: First Touch?is SOC 2 certified! Huge thanks to Michael Shmulevich and the rest of our team for your incredible work. Exciting things coming soon. Stay tuned!

Episode 2 of our new series “Just Following Up” is out now!

You can just do things… Like starting a company with two close friends and producing a TV show about why the current sales process sucks. And, the premier of JUST FOLLOWING UP is now live! Have you ever been threatened by a prospect on a sales call? Then this show is for you…

The sales outreach landscape is bleak. So, we’re launching a mini series and I couldn’t be more excited to share it with all of you… Why? Because the sales outreach process is completely broken. Like, you-just-have-to-laugh-through-the-tears broken. Of course, we’re building a new solution with First Touch. But shouldn’t we also be able to laugh at our problems along the way? The series is called “Just Following Up” and we’re going to be highlighting all the broken things that sellers and buyers experience today. Episode one will be released next week. I can’t wait to show you all what we’ve been working on ??

?? RECOMMENDATION! Back in August, we were referred to First Touch by one of our rock-star Strategic Account Managers Gordon Lawson. Gordie had tested the product, seen some early successes and immediately waved the "Check this out!" flag ?? . Within our first couple of conversations with Michael Kurson, Jared Mintzlaff and Amanda Regan, we knew, as a team, that there was something incredibly special and impactful here. Metrics? ROI? Adoption? To date: Our team has used First Touch's Outreach feature in 1,869 emails, Enhance feature in 357 emails and Analyze feature in 1,340 different Profiles for Outbound (and some Inbound as well). ROI: First Touch has impacted over $137,900 in Pipeline generation Adoption: The team uses First Touch hourly & daily in their efforts to generate pipeline, stay consistently top of mind with prospects and customers as well as SAVE ?? VALUABLE TIME ? in their research creating alignment with our value proposition in the market. CHECK them out!