FirmPilot

We're #hiring a new Marketing Account Manager (SEO + PPC) in United States. Apply today or share this post with your network.

Should Law Firms Use Google Performance Max Ads? NO...But Maybe? TL;DR from FirmPilot: - "PMax" Ads offer little-to-no control, but Google is now releasing negative keyword exclusion functionality for performance max ads - Law Firms can test for brand recognition, but don't bet big on them just because they're easy to run and cover so many channels at once. - If you are going to test them: (1) use a small play budget, (2) clicks are not conversions, and (3) measure attribution through mediums your ads show on, not just overall campaign performance More details in the full article: https://lnkd.in/gxskGWjM #lawfirm #lawfirmmarketing #legalmarketing #SEO #PPC

How To "Fix" Your Law Firm's PPC (google ads) If Performance Is Down. Full post: https://lnkd.in/e7fPfAsf TLDR: f your law firm’s Google Ads (PPC) aren’t performing, there are key strategies to fix them and get better results from FirmPilot AI FirmPilot.com SEO and PPC Synergy: Improved Quality Score: SEO can reduce your CPC by up to 20%. Better Ad Positioning: Strong SEO improves the relevance of your PPC ads, increasing CTR and lowering costs. Organizing Ad Groups: (i) Group by Practice Area: Separate ad groups for each service (e.g., Personal Injury, Criminal Defense). (ii)Organize by Niche: Further break down ad groups within practice areas by specific cases (e.g., Car Accident, Truck Accident), leading to higher relevancy and better conversion rates. Improving Ad Quality Score: CTR, Ad Relevance, and Landing Page Experience all affect Quality Score. Effective Ad Copy: Use Keywords in Headlines and Strong CTAs

How To Grow A Small Law Firm: The Best Strategies That Actually Work (Plus Our Free Law Firm Marketing ROI And Cost Calculator) https://lnkd.in/ekEgPzdW #lawfirm #lawyermarketing #legalmarketing

We're #hiring a new Marketing Account Manager (PPC Experience) in United States. Apply today or share this post with your network.

People build great companies: find people way better than you at something, hire them, then fire yourself from that job or task. cc: Jesse Rubin John Fly Colleen Nolan Maclean Earle Elizabeth Sanger Michael Lemus James Robbins Scott Walters Beaudeline Mesadieu, MSIDBT Lucas Amlicke Cameron Kalis Nicklous Blair

We are excited to announce our Series-A led by Blumberg Capital with continued support from SaaS Ventures and Valor VC. Thank you FJ Labs and Connexa Capital for joining the FirmPilot family as well. Looking forward to the future of law firm marketing. https://lnkd.in/eZA5pkmS

Announcing The Launch Of Chapters 5 & 6 Of FirmPilot’s Free Law Firm Marketing Guide https://lnkd.in/eWJUudEJ #lawyers #lawfirmmarketing

Released! Chapter 5: Local SEO for #LawFirms How To Rank Higher Than Other Firms In Your Town https://lnkd.in/eprygzVW